Case: Opel Movano Banner. Interactive Lab. Interactive Display Window Concept. Vitrine interactive Repetto installée rue de la paix à Paris. La marque est reconnue notamment pour ses . Mais elle le sera aussi dorénavant pour sa installée par l’ au 22 rue de la paix à Paris (visible jusqu’au 6 mars, et « première mondiale » selon les infos reçues). Le principe ? Ces scènes tournent autour de la danse, et je vous laisse découvrir la vidéo live ci-dessous, trouvée sur Youtube (merci à celui qui l’a tournée). A noter que l’ami Jérôme en a tourné une aussi , un peu moins claire, mais à saluer. Vous aimerez aussi Oasis parodie les meilleures vidéos virales Youtube s’affiche en vitrine interactive pour son service VOD. Forever21 Augmented Reality in Time Square NYC.
These days any brand or campaign that can actually stand out in Times Square is doing something seriously right.
Now a little known fashion brand called Forever21 is trying to get noticed, and has just launched a massive augmented reality billboard in Times Square, and get noticed they did, with some of the worlds most popular blogs picking up the story in the last 24 hours. But not only are bloggers taking notice, the actual crowd engagement in Times Square is very high (with hundreds of on lookers and plenty of mobile pics being taken), with the augmented reality billboard using video of a model dressed in Forever21 clothes to take a virtual photo of you in a crowd (and occasionally selecting people, picking them up and throwing them into a Forever21 bag).
This is a fantastic way of engaging a street audience in a place over crowded with advertising, massive screens and an industry average of a 6 second view (but you’d be lucky to get that in times square). Axe Lynx: Angel Ambush. Nissan France - application iPhone Jukelighting. 14 brilliant examples of brands using interactive offline advertising. Digital marketing, communications and advertising isn’t now just restricted to the internet, especially as online channels continue to develop and merge into offline ones.
For example, we’re seeing traditional advertising space, such as television and outdoor display evolving into digitally-driven platforms, like connected TV and electric billboards. Here are 14 truly great examples of where technology acts as the glue between digital and traditional advertising space... Adobe Adobe makes a great effort to use an interactive billboard to reflect the possibilities of its CS3 product. Barclays Building an interactive, 34-metre long walkway in an airport is no mean feat, but Barclays managed to pull it off effortlessly. Chanel Even luxury brands are getting in on the action, with Chanel opting for an interactive window in one of its storefronts.
Coca-Cola FMCGs are heavy brand advertisers and by creating an interactive kiosk, Coke is entering exciting new territory. Diesel Footlocker/Nike Nestlé Nike. Brain Tattoos. Graffiti Analysis 3.0 Is Here. New York Nearest Subway augmented Reality App for iPhone 3GS from acrossair. Les_editions_volumiques. 35 Awesome Augmented Reality Examples on BannerBlog News. If it wasn't for Twitter and social media as a whole grabbing all the headlines Augmented Reality would be the most talked about "technology" of 2008/2009.
While the roots of the technology have been around since as early as the 1990's (remember VR games!) It's only in the last 12 months has the interactive industry taken to it like moths to a flame. Below you will find some of the worlds biggest brands dipping their toe into "Augmented Reality". Some are in it for the PR aspect others trying to find a useful application. Many just to satisfy their need to do something new. The technology has it's limitations though. If you know of any interesting applications for AR please comment below. Augmented Reality!? Below are 35 great examples of where Augmented Reality and their applications to the commercial and art world. Correction Update: Apologies to Metaio who I incorrectly forgot to credit as the technology behind the Mini and Lego examples. LEGO® Life of George. Les prix de l’immobilier en réalité augmentée.
Posté le 6 octobre 2009 dans Marketing , par Maxime - Après MétroParis, voici une nouvelle application mobile qui utilise intelligemment la réalité augmentée.
Après MétroParis, voici une nouvelle application mobile qui utilise intelligemment la réalité augmentée.Editée par MeilleursAgents.com, cette application vous permet de vous renseigner à propos du prix du mètre carré de chaque immeuble directement au travers de la caméra de votre mobile (Android, et bientôt sur iPhone). Pour le moment l’application fonctionne uniquement en île de France et plus particulièrement à Paris. Mieux qu’un long discours, je vous propose de visionner ci-dessous la démo de l’application fonctionnant sous Android. Cette application permet à Meilleursagents d’affirmer son positionnement original sur le marché de l’immobilier. Il s’agit aussi d’une belle opération en matière de recrutement de prospects. Directeur associé X-PRIME Groupe et entrepreneur récidiviste.