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Facebook was launched in February 2004 by Harvard undergrad students as an alternative to the traditional student directory. Its popularity quickly spread to other colleges in the US by word of mouth, and the site now registers close to 15M monthly UVs and over 6B page views per month. Facebook has completed two rounds of venture financing at very high valuations, the first at a valuation of ~$100M and the second at ~$550M (valuations are unconfirmed). These valuations were driven by the multiple acquisition offers that Facebook has reportedly turned down (the latest was a rumored $750M offer).

» Facebook Case Study: Offline behavior drives online usage - St

http://www.startup-review.com/blog/facebook-case-study-offline-behavior-drives-online-usage.php
http://formfaktor.wordpress.com/2007/11/22/facebook-case-studies/ November 22, 2007 at 5:36 pm An interesting slideshow from Charlene Li from Forrester. For all those who were looking for cases when convincing or keeping clients from doing something on Facebook.

Facebook Case Studies « Stractics by Alexander Wipf

An in-depth look at Facebook, setting up an office for free, obtaining a trademark without a lawyer, impressing venture capitalists, and more He may be a Harvard dropout, but Mark Zuckerberg is now the main character in a Harvard Business School case. His company, Facebook, "had grown from just a few friends programming around a kitchen table to a full-fledged technology business with over 100 employees and 7.4 million users," says Harvard's summary of the case. "Zuckerberg would have to develop an organizational strategy that could allow the company to keep up with its underlying growth metrics, while ensuring Facebook's consumer experience was better than its alternatives."

Case Study: Facebook

http://www.businessweek.com/smallbiz/content/jan2007/sb20070102_318657.htm?chan=tc&chan=technology_technology+index+page_more+of+today%27s+top+stories