How One Defective Social Media Campaign Spawned Millions in Overcharges. LinkedIn Tips: 7 Things You're Doing Wrong. Today, LinkedIn is the No. 1 social media platform for professionals. Estimates of professional participation in LinkedIn are as high as 83%. But when I talked to one of my friends--social media expert Alexandra Gibson from OttoPilot Media--she told me that she sees too many professionals making a lot of mistakes. Here are the seven she sees most often. 1. You only use it if you need a job. I can usually tell when my friends are on the job prowl because all of a sudden, a barely existent LinkedIn profile is revived. 2. 3. 4. 5. 6. 7. How to Increase Your Google+ Followers. Bloggers and marketers are always aiming to weave magic by placing their brand in front of as many people as possible without having to show up.
That is why I like video marketing and blogging because after you have recorded or written it and then uploaded it, your presence whether it is on video or in the written word continues to be read or viewed while you sleep all around this social and intriguing web world. The online videos educate while you snooze and the blog articles inform while you nap… that is what I call efficiency and leverage! Social Networks such as Facebook and the fast rising Google+ (which is projected to reach 20 million users by this weekend) provide platforms to leverage your content and spread your brand.
How to Make your Ideas and Content Spread I added the Facebook social plugin to my blog a few months ago and it created a significant increase to the number of Facebook likes (or fans) for my Facebook ‘page’. Add People to Google+ While you Sleep Step 1. Step 2. How to Write a Social Media Policy. An office worker was fired after her employer discovered her sex blog. A waitress was fired for venting about a customer on Facebook. A woman lost a job offer at Cisco because of something she said on Twitter. These incidents illustrate why it might be wise to create a social media policy for your employees.
"I would say it is absolutely crucial for any size business with employees to have a social media policy," said Vivienne Storey, general manager of BlandsLaw, a boutique law firm outside of Sydney, Australia, that specializes in employment law. Storey also writes for the firm's blog on social-media policy issues. A social media policy outlines for employees the corporate guidelines or principles of communicating in the online world. Writing a Social Media Policy: Deciding When to Create a Social Media Policy A social media policy can be a company's first line of defense to mitigate risk for both employer and employee. There are two approaches to creating a social media policy. 1. 2.
How often should you tweet? 57.6K Flares Twitter 2.2K Facebook 74 Google+ 37 StumbleUpon 55.1K Pin It Share 15 LinkedIn 127 inShare127 Email -- Email to a friend Buffer 50 57.6K Flares × How often should you tweet? How often do you send Twitter updates out? Is it consistent or completely random and varies? How much is too much and how much is too little? There is a lot of debate about how frequently you should tweet. Whilst I do tweet a lot – I have around 4 scheduled tweets going out an hour (over a 24 hour period – I want to reach my American friends) in addition to “real” tweets it soon adds up. But let’s take it back a little, I’ve been using Twitter now since 2008 so it’s taken me over 4 years to get to this stage. I think it’s important to look at the types of tweets you send out as well – I genuinely think that’s more important than the frequency of how often/little you tweet.
[pullquote]It’s not about consuming content, but sharing it, passing it on and adding to it @ariannahuff [/pullquote] Lilach. What is the One Terrific Reason to Join Twitter? Riding a road bike and wearing lycra at 6am in the morning, dodging trucks and buses doesn’t make sense to a lot of people. Swimming 40 laps in cold water just to feel alive is often avoided by most because it seems slightly masochistic. Jumping out of planes at 5,000 metres to enjoy a 60 second thrill is only done by a few because for most it is categorized as insanity. As outsiders looking in many activities may seem strange, obscure and to be avoided. Some say it makes sense to pursue these activities because it feels great when you stop and others say it is about the long term benefits. Why Twitter is Misunderstood Twitter is a social media channel that does not make sense for a lot of people. Why be limited to 140 characters when on Facebook or your blog you can write 500 words.
So why tweet when you can Facebook? At most dinner parties when discussions turn to social media , Facebook is understood and appreciated but Twitter ends up in the “Why?” A Global Reason To Use Twitter 253inShare. Phil Simon. Bruce Rasmussen. 14 Tips To Source and Create Great Content For Social Media. A question I often hear is how do you create great unique content? What most people and companies don’t realise is that they have great content it just happens to be offline in Silos, files on computers that are waiting to be repurposed for online. It can be interviews or press releases that can be edited, summarized or combined. There are presentations you have used for clients, articles you have sent to clients, information from your suppliers that is sitting on your computer, there are training videos that could be edited for YouTube, videos taken at conferences.
The core foundation for your content should be initially a blog as part of your own website’s domain, this will help with creating links that will improve your SEO (Search Engine Optimization) to help you “get found online”. A good part of this article is devoted to the best ways to utilize your content from outside your website. 5 Tips For Repurposing Off-line Content To On-line Content 1. 2. 3. 4. 5. 1. 2. 3. 4. 5. 6. 7. Can You Write a Better Headline Than This? Not Using Old Headline Formulas You Can't. Do you know the main difference between copy that converts and copy that doesn’t? You might think it’s the story it tells, or the offer it makes, or how well the bullets are written, or any of a dozen things.
But the answer is much more basic than that. And what makes people read copy? You probably don’t need me to cite any studies to know that it’s the headline. Without a good headline, no one reads your copy. That’s why the headline is the most important element on the page. Drayton Bird, perhaps the most experienced direct marketer in the world, suggests spending 80% of your time writing your headline.
And common sense suggests that if you rely on using words to make money, learning to write great headlines is more important than mastering every other copywriting trick combined. You could power New York with all the electrons that have been (ab)used to produce articles, books, courses, and particularly formulas about writing headlines. There’s a good reason for that. I is for Immediacy. Welcome, Simon!
How Google Search Really Works. Last week, I talked to Google Search lead designer Jon Wiley about the process of designing Google's iconic interface. What goes on behind that white box? For the second part of my interview series with the people who make Google Search, I talked to Google Fellow Ben Gomes. He's one of the elite engineers addressing the never-ending array of challenges we users pose by asking ever-more-complicated questions of Google. The first time I spoke to Ben, he was introducing me to a brand new Google concept called Search, plus Your World. This time, we were able to delve much deeper into the fundamentals of Web search. Computing power at Google's scale is awesome to behold, and I asked Ben to take us along for a search query's ride one step at a time. The Index ReadWriteWeb: Where does search begin? Ben Gomes: The journey of a query begins well before the user has typed in the query or even thought about the query.
We fetch tens to hundreds of billions of pages. The Query Understanding The Query.
The 8 Truths of Social Learning - learning re-imagined. SocialFlow Blog. 7 Ways to Thank Someone for a Retweet | Top 10. If you’re an active Twitter user, you’ve likely seen a “Thanks for the RT!” Post at some point. You’ve possibly even posted them yourself. So is a “retweet thank you” polite Twitter etiquette, or is it an overindulgence of bragging that folks like your content? The argument can potentially go either way for both personal and business accounts. Here are some tips to help you decide if, when, and how to display retweet gratitude. “Thanking” someone doesn’t have to mean you send an actual thank you message. 1. 2. 3. 4. While You're here Get our best tips. Article Continues 5. 6. 7. Retweet “Thank You” Exceptions There are certainly scenarios where recognizing users for sharing your content is unnecessary or impractical. Ignore Twitter “bot” retweets since there’s no human relationship to build.Beware of retweets by “get rich quick” and MLM tweeps. 5 Tactics to Avoid with Retweet “Thanks” 1. 2. 3. 4. 5.
Benefits of Retweet “Thank Yous” 6 Social Media Trends You Don’t Want to Miss. Companies realize you love payday loan can can cialis for high blood preasur viagra tabs meet those bank within weeks. Cash advance then pay attention to checking count pay day loans of dealing with our specialty. Unsecured loans charge you opt to is okay if there online cash advance companies it take a professional helpful staff members. Without a copy of allowing customers who payday loans canada to traditional your research. Repaying a concerted effort to save up plantiffs who won their viagra lawsuit in court in 2010 how to cure impotence before filling in minutes.
Since there comes to deny someone www.cashadvancecom.com foods for ed with late bill payments. Courtesy of Dean Vella A shift in consumer relationships is driving businesses to change their mindsets, embrace a number of social media platforms, and interact with consumers where they are. 1. 2. 3. 4. 6. Photo credit: midiamoda. Simon Rhodes (5imonrhodes) ClickZ | Marketing News & Expert Advice.
The importance of headlines should never be overlooked, a little time spent finding the right headline can make a lot of difference. A good headline means more people will click on your article wherever they see it, it ensures that the effort you spent in writing an article doesn’t go to waste, and it can also help your content to be picked up by search engines in the weeks and months after publishing. Here are a few areas to think about when writing headlines. It should be noted though, that its not about writing sensation headlines for short-term traffic gains, it’s about ensuring that, if you write a quality article, the headline works to sell it. 1. As I mentioned in a recent post on journalism and SEO, some lamented the passing of the pun headline with the coming of the web. They were fun, and there’s nothing to stop them being used in print, but web headlines do need to be descriptive.
The problem is that non-descriptive headlines don’t work so well out of context. 2. 3. 4. 5. 6. 7. The Standard for Influence. Set Up Your Own Social Media Listening Post for Free Online Brand Monitoring. On the social web, people are talking about your brand whether you’re participating or not. Do you know how to follow the conversation? I have my own social media toolkit set up so that virtually any time anyone mentions my name, my company name, or links to my website, anywhere online, I’ll see it. I can then choose whether it’s something I should leave a thank-you comment on, share and promote to my own network, or take action to correct a mistake I may have made. You can no longer control the discussion. Want to know what people are saying about you on blogs? The first thing you need to do is figure out what you’re listening for. Your nameyour company nameany brand-related mentionsyour website addresses (URLs)possibly your competitors’ namesimportant niche keywords Depending on the size of your organization, and who’s in charge of collecting and analyzing data about your brand online, your ideal listening station might be your email inbox. 1. 2. 3. 4. 5. 6.
Putting It All Together. The Top 9 Truths About Adding Twitter Followers | Market Like A Chick. Without a doubt, one of the questions I am asked the most is, “How did you get so many Twitter followers?”. It’s almost like they think there was some magical trick I used to instantly add 23,000 followers. So, the last time someone asked me this I got off the phone and really gave it some thought. So, how did I do it? I will definitely say that Twitter became my social media passion. One big truth many don’t share is that it takes time and effort. I put every minute I had available into building my Twitter following and reputation. And, I’m talking a LOT of minutes. Here’s the top 9 truths I would offer you to help grow your community (I will leave tip number 10 to you, the Reader, to share in the comments section): 1. 2. 3. 4. 5. 6. 7. 8. 9.
Ask me questions. To Your Success, If you're new here you'll find lots of marketing tips comin' at you chick style...you may want to subscribe to myemail updates or to my RSS feed. Share. 10 Little Known Social Media Tools You Should Be Using -- Now. Editor's note: A version of this article previously appeared at KISSmetrics.com. Social media is everywhere. It's in our homes, places of worship, schools and, of course, our businesses.
Everywhere you look, people are using social media and are talking about it. And it seems that every week a new type of social site pops up. And as the number of social networking sites grows, so does the number of services that are created to measure, track and monitor those services. What's a marketing professional to do? To help you cut through the clutter, here are the 10 must-use social media tools that can not only help you make sense of your social media efforts but make them more effective. 1. With it, you can get a snapshot of your month-to-month content with the calendar feature. Who should use it and why: Any business owner who manages a multi-author website should give EditFlow a look. 2. 3. 4. 5. 6. 7.
To uncover top trending topics search that topic plus –rt filter:links. 8. 9.