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Millennials

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Appeal Don't Bore When Attracting Millennials. In this blog series, we have focused on insights from millennials and how you can focus on attracting millennials to manufacturing.

Appeal Don't Bore When Attracting Millennials

Sabrina’s New Job Sabrina never considered a job in manufacturing before getting her first job offer, but it turns out the work suits her well. She’s quite good at it, and her company did a good job to attract Millennials to manufacturing, giving her some colleagues she connects with. Her problem, however, is that she finds work a bit boring. She looks at some of her friends, who have much more exciting jobs, and longs for something more interesting. Are Boring Jobs Really a Problem? Sabrina certainly isn’t alone. Spicing up the work environment benefits employees that aren’t going anywhere, too. Creating a More Appealing Company Rebranding your company can be tricky, but there are a few things you can do to make your work less boring: Change things up.

By making work more fun, you’ll engage your employees. The Top 51 Stats for Generation Y Marketers. We all know that Generation Y uses technology to connect with the world around them in more diverse ways and in greater numbers than any other age group.

The Top 51 Stats for Generation Y Marketers

But how can marketers tap into this gadget-savvy, brand-aware demographic? The following statistics, taken from four recent reports listed below, provide an insight into the complex world of 13-24 year-olds. Brand awareness 66% would look up a store after learning their friend had checked in. (Mr Y)43% have liked more than 20 brands on Facebook. Gadget Ownership 89% own a laptop (Mr Y)96% of undergraduates owned a cell phone in 2010, vs. 82% of the adult population.The vast majority of undergrads possessed a laptop and an iPod or MP3 player, too, at 88% and 84%, respectively. Technology usage 67% access Facebook from their smart phone (Mr Y)59% visit Facebook during class (Mr Y)40% use Pandora (Mr Y)73% earn virtual currency (Facebook Credits (36%), Farmville Cash (25%) and Microsoft Points (17%) rank among the most popular.) Privacy. Mind the gap: Millennials v. boomers. Millennials More Likely to be Influenced to Buy by Social Media Peers [Study]

Posted by Shelly Kramer on April 7, 2014 · Leave a Comment A business as usual strategy isn’t going to be enough to reach a consumer market that Millennials are changing beyond all recognition.

Millennials More Likely to be Influenced to Buy by Social Media Peers [Study]

And surely you won’t be surprised to learn that Millennial buying behavior is heavily influenced by the social media activity of their friends. According to a recent study by Harris Interactive for The Webby Awards, Millennials are not only more likely to take notice of products (or services) their friends are posting about, but they’re also the ones who are most often the first to try out new products and services. The study questioned 2018 U.S. adults, across all age demographics in January 2014, to find out more about their early adoption and sharing habits.

The results reveal some interesting differences between the motivations of different age groups to try out new products and services, to share their opinions on social and to take notice of other people’s experiences. Attracting Millennials with Conversation. In this blog series, we focus on insights from millennials and how you can focus on attracting millennials to manufacturing.

Attracting Millennials with Conversation

Julio’s Big Concern Julio doesn’t mind his job at all. He enjoys the work, and he’s pretty good at it. His colleagues are all really friendly, and the pay isn’t bad, especially considering he just graduated. Julio’s only concern is that he doesn’t get to talk much to his managers. Why Making Small Talk Matters It’s not all about simply attracting Millennials, or any employees, you also need to focus on retaining them. Speaking to Your Employees Effectively The most important thing is treating your employees with respect.

You also need to make sure that your conversations with them are clear. You don’t have to be best friends with your employees, but engaging them conversationally will improve loyalty and retention.