Magazine Advertising - Trade Secrets Written by David Knarr. If you ever come across a magazine that will only quote the readership figure or the distribution figure for the magazine, ask if they are ABC (Audit Bureau of Circulation) audited.
If they are, ask for the most recent copy. This will give you a lot of information about the magazines sales, including the number of paid subscribers. If they are not ABC audited, there is another way to find out the number of paid subscribers. At the end of the year, most magazines have to publish a "Statement Of Ownership, Management and Circulation". This is required with magazines that are mailed out second class mail. So what does this Statement Of Circulation tell you? These are the real numbers. A while back, magazine sold that were in a bookstore, drug store or at a newsstand actually sold. For example, I have been told by several of the larger bookstore chain managers, that only about 5% to 10% of the magazines they have in the store actually sell. The distribution agreements have change too. 1.
A Guide to Generating Leads on LinkedIn. To me, LinkedIn has always seemed like more of a place to hunt for a new gig than anything else.
And since I haven't been in the job market for a while, I've paid it little mind. Plus, I've always thought LinkedIn was kind of ... well, boring. If Facebook is a rave at a hip downtown hot spot, LinkedIn is a stuffy reception with piped-in music at one of those soulless function facilities conveniently located at the end of an exit ramp. Does that sound harsh? For sure. While the early adopters flock to Google+ and our kids and moms become power-users on Facebook, LinkedIn is where business gets done. LinkedIn, it turns out, is a happening place. All of this adds up to making LinkedIn the dark horse in social networking. How One Company Transformed Its Boring Products. What color do men paint the Den?
CIL Paints is betting it's not Butterscotch. Recently, the Toronto-based company's managers looked at the marketplace and saw an opportunity: Paint-color names are all pretty ladylike. If your industry is full of sameness and you're having trouble figuring out how to differentiate your products, here's an idea for how to inject something fresh. Sometimes, all a product needs is a new marketing angle. CIL they held a contest on Facebook to rename some of their hues for an Ultimate Man Caves collection aimed at male shoppers. More than 15,000 responses later, Fairytale Green had become Mo Money, and Butterscotch became Beer Time. CIL then created a manly dream book of bars, bathrooms, bedrooms and media rooms decked out in the new colors to show how they could style up a man's domain.
This isn't just a clever marketing trick. In appealing to men, CIL didn't just man up its colors. What sets your brand apart? Prezi - The Zooming Presentation Editor. Online Presentation Tools.
Football Club Financial Statistics turnover profits. UK_SBG_DFML2011. Eternity Football. The Sports Merchandise and Marketing Exhibition.