PPCBLOG - блог о контекстной рекламе в Google AdWords (Гугл АдВордс) 5 Fixes For Low AdSense Earnings Google AdSense earnings not as high as you’d like? Clicks and profits taking a nosedive? Here are 5 reasons your ads might not be making you the money they should – and what to do about it. 1 – You Don’t Have Enough Visitors Often overlooked by new publishers, simply not having enough traffic to your site is guaranteed to keep your earnings hovering around the disappointing level. Even for publishers who are high AdSense earners, the actual clickthrough rates (CTR) on ads is low. That means you need fairly large numbers of visitors to start making a meaningful amount of money. Suppose the average click on your site gets you $0.20. This is just an example. But the principal still applies. 2 – You’re Accidentally Attracting Low-Paying Ads Not all user clicks are created equal. On the other hand, the patio cover advertiser makes a lot more profit per sale so it’s worthwhile spending more for ad clicks. greenhouse seeds $0.51 patio covers $3.16 You can apply the same method to any market.
blogs.imediaconnection What does 2014 hold for the digital marketing world? As another year comes to a close, the Anvil Media team got out its crystal ball and looked into the future to make our annual marketing predictions. It is a practice we’ve done for nine years now and one we’ve definitely come adept at. You can check out how our 2013 predictions fared in this recap. Integrated Marketing CMOs Will Increase Spending in Digital Marketing - As consumers continue to turn to smartphones and tablets to interact with brands, marketers need to engage them directly. Cross-Channel Marketing Key to Exceeding Marketing Goals - No, this is not a new concept. Bottom line: cross-channel marketing, especially on mobile devices is a necessity Search Engine Marketing Search Results Pages Undergo Transformation - Say goodbye to the days of standard search results with ten blue links. Social Media Marketing Facebook Will Lose The Younger Demographic - For anyone below 40, Facebook is old news. Analytics
Over 100 Game Changing PPC Strategies From 12 Experts For the centrepiece of our focus on PPC we asked some of the leading agencies, brands and tool providers to talk about what PPC means in 2013 including hot topics such as Automation, multiple country strategies, mobile optimisation and designing the perfect PPC advert. We also end with a look at how people can get started in PPC, so whether you are a seasoned expert or want a new online marketing strategy you will learn something new. You can read a little more about our contributors at the end of this post, so let’s get stuck in and don’t forget we’re hosting a big Twitter discussion on PPC on Thursday at 3PM GTM via @Koozai. Quick Jump To Questions 1. What do you feel is the biggest challenge to PPC in 2013? 1. Arianne Donoghue – SEM & Social Marketing Manager at Mamas and Papas A month ago, I would have said that the biggest challenge was around using data and understanding the complete customer journey – across multiple devices and touchpoints to run more effective campaigns. 2. 3.
PPC Associates Blog Are Digital Marketers Becoming “Growth Hackers”? These past few years, it seems the only thing being introduced at a faster rate than new technology for us adopt are the buzzwords that come with it. Anyone looking to enter the tech sector should be prepared to adopt an entirely new lexicon, seriously. The term computer science itself was at one point a […] Great Ways For Digital Marketers To Give Back There’s no doubt about it: digital marketing is a fast-paced, rewarding career path, especially for those who work the hardest. Mobile, Tablet Growth Highlights Google’s Q1 Data Google introduced Enhanced Campaigns in February 2013; adoption was predictably slow for the first couple of months before mandatory switch-over late in the summer. How to Make Dynamic Search Ads Work Dynamic Search Ads (DSA) are not new, and you’ve probably heard of them before. Lingo Every Digital Marketer Should Know – And Put into Action It’s hard to keep up with the latest digital marketing buzzwords.
Андрей Григорьев, GetShopApp: 8 правил для создания успешного интернет-магазина Большинство интернет-магазинов действуют по такой логике: был бы товар да трафик, а дальше дело пойдет само. Предприниматели покупают дорогой трафик в расчете на то, что пользователь совершит покупки несколько раз. Но что делает сам интернет-магазин, чтобы клиент остался доволен и совершил повторную покупку? Андрей Григорьев Недостаточно просто иметь товар и купца, чёрт-то кроется в деталях. 1. Определив товар и целевую аудиторию, следует первым делом задуматься о пользовательском опыте вашего клиента. Если вы делаете ставку на успех, то как минимум необходимо создать мобильную версию сайта с возможностью просмотра каталога, создания заказа, оплатой и звонком в магазин. Ситуация с мобильными приложениями несколько иная. Учитывая, как растет мобайл, тут очень важно не прогадать с решением. 2. Работая с приложениями, следует сделать акцент на постоянство клиентской аудитории. Клиенты могут заказать товар при помощи двух кликов, если они хотят купить что-то снова. 3. 4. 5. 6. 7. 8.
Search Engine Land: Must Read News About Search Marketing & Search Engines Inside AdWords - Français