How Your State of Mind Affects Your Performance Don, a senior vice president for sales at a global manufacturing company, wakes up late, scrambles to get showered and dressed, has an argument with his teenage daughter over breakfast, then gets stuck in traffic on the way to work and realizes he will be late for his first meeting. Donna, a marketing executive, wakes at 6 for a quick spin on the exercise bike, takes a moment to stretch and relax, then quickly gets herself ready, dresses and feeds her two kids before walking them to the bus, then catches the train to the office. Which executive will have a more productive day at work? That depends on whether Don—who’s had the more difficult morning—is able to manage his state of mind. Two years ago our organization launched a long-term global research initiative to provide quantitative data on the topic. Below is a chart that lists the percentage of leaders who reported experiencing each of the 18 states of mind often or regularly: Thoughts and feelings. Physiology. External environment.
'a' Magazine Daily Are you one of the more than two-thirds of organizations investing in the wrong employees? New research from the Corporate Executive Board (CEB), revealed that more than two-thirds of companies are misidentifying their high-potential employees, jeopardizing their long-term corporate performance. This failure drives true high-potentials—those who demonstrate the attributes to be successful future leaders—to pursue positions with potentially competitive organizations willing to invest in their development. + Read More Encourage your company to have a family day at least once per year. Make sure the boss is present and available all day to shake hands and thank coworkers and their loved ones in person. + Read More When 400 Qualcomm officers and vice presidents from around the world filed in to a special meeting at the invitation of their CEO, they wondered what he had to say that would warrant such a gathering. So what would be the central focus of the CEO’s message? 1.
10 reasons why Twitter is content marketing's best friend Twitter is much more than “what I had for breakfast.” Having said that … “Bacon, eggs and coffee.” But seriously, Twitter is an essential component of any content marketing strategy, which might seem surprising since we are pretty limited with what we can accomplish in 140 characters, right? Let’s expand our view of Twitter as an essential component of a content marketing strategy. Twitter as ignition point By now, many companies understand they need content. But what they are missing is the NETWORK component of their marketing strategy. 1. 2. there is an entire chapter with 22 different ways to build a targeted audience through Twitter-related strategies. 3. A source of content There is a lot of pressure today to relentlessly come up with ideas that result in interesting content. 4. 5. 6. A leading source of social proof Here is a simple illustration of what I mean by social proof. Let’s say you do a web search for “Best vacation spots in Spain” and your top two results are blog posts. 7. 8.
Action research and action learning for community and organisational change Contact | Backbone Media Carbondale, CO Office 65 North 4th Street, Suite 1Carbondale, CO 81623 USA866-963-4873Local: (970) 963-4873Fax: (303) 265-9854 Jackson, WY Office 960 Alpine Lane, Suite 3PO Box 4202Jackson, WY 83001866-963-4873Local: (307) 733-3065 Denver, CO Office 621 Kalamath (Battery621) Denver, CO 80204 (307) 733- 3065 x201 Interested in our services? We offer customized services for each of our clients with a focus on media buying and planning, PR and social media . Want to work for Backbone? We're always on the lookout for enthusiastic, talented people to join our team. Integrated marketing communications Integrated Marketing Communication (IMC) is the application of consistent brand messaging across both traditional and non-traditional marketing channels and using different promotional methods to reinforce each other. History[edit] The first definition for integrated marketing communication came from the American Association of Advertising Agencies (also 4A's) in 1989, defining IMC as "an approach to achieving the objectives of a marketing campaign through a well-coordinated use of different promotional methods that are intended to reinforce each other. "[1] The 4A's definition of IMC recognizes the strategic roles of various communication disciplines (advertising, public relations, sales promotions, etc.) to provide clarity, consistency, and increased impact when combined within a comprehensive communications plan. Components of integrated marketing communications[edit] IMC weaves diverse aspects of business and marketing together. Organizational culture Communication within the company
Effective Decision Making People often say that they find it hard to make decisions. Unfortunately we all have to make decisions all the time, ranging from trivial issues like what to have for lunch, right up to life-changing decisions like where and what to study, and who to marry. Some people put off making decisions by endlessly searching for more information or getting other people to offer their recommendations. Others resort to decision-making by taking a vote, sticking a pin in a list or tossing a coin. This page provides some ideas that are designed to help those who struggle to make decisions large or small. What is Decision Making? In its simplest sense, decision-making is the act of choosing between two or more courses of action. In the wider process of problem-solving, decision-making involves choosing between possible solutions to a problem. Intuition Intuition is using your ‘gut feeling’ about possible courses of action. Reasoning Reasoning is using the facts and figures in front of you to make decisions.
About Us | Human Movement | Event Management Specialists | Boulder Colorado Digital Business Ecologies: How Social Networks and Communities Are Upending Our Organizations As we’ve watched digital networks reshape just about every aspect of business these days, I’ve found that we’ve struggled to come up with the right words and ways to describe a very different way of working. From vast app stores and pervasive streams of big data to enterprise social networks and customer engagement, the rules that Internet-based models of business impose are often very different. Yet some well-known elements of business haven’t necessarily changed and have only become more pronounced: For example, scale is one of the single biggest challenges in moving to digital and social business, but has also been a challenge in our globalized world for some time. Today’s pervasive network connectedness is making this factor ever more pronounced. For organizations now this typically means having to maintain tens of thousands, or even millions, of simultaneous conversations with the marketplace for critical activities such as marketing, sales, and customer service. Like this:
Metromile Pitches Pay-as-You-Drive Auto Insurance Greg Muender, a 27-year-old tech entrepreneur in San Diego, was constantly shopping for the best deal on car insurance. “I probably switched carriers five times or more” over five years, he says. “Insurance was a commodity to me.” He switched once more when the startup Metromile began selling coverage in California in July. Metromile’s pitch is straightforward: Your insurance premium should be based on exactly how much you drive. Insurers have long asked policyholders to report mileage, but that information typically influences the bill only when drivers renew for another term. Executives at three-year-old Metromile hope word-of-mouth enthusiasm from people like Muender help make the company a household name. Metromile has raised $14 million in venture capital, says Chief Executive Officer Dan Preston—about as much as Geico (BRK/A) spends every five days on TV spots, billboards, and other advertising. The company won’t divulge how many people have signed up for coverage.
Integration and Connection To Work Are Central To Social Business Success Over the last few weeks, several important parallel threads in social collaboration have begun flowing together at long last, though still a little uneasily yet. From this discussion I believe there's a real chance to address some long-standing social business challenges if we can work through and address these issues better than we have up until now. Unfortunately, any progress will require connecting some technology thinking with some business thinking, which is the quintessential oil and water of the information technology divide. Specifically, these threads are: 1. 2. The first thread on social integration with IT systems is one that I've been exploring in recent months with social app stores, OpenSocial 2.0, social networking applications, and so on. Unfortunately, another cause of the low interest in recent social integration advances is because attempts at defining Enterprise 2.0 software standards and technologies have largely been a source of disappointment until recently.
Why The Next App You Use Might Be In A Social Network While social networks are still just getting their sea legs in most organizations, the next big leap forward -- in addition to social analytics -- is likely to be the integration of our productivity and line of business apps into our activity streams. Will this unleash significant new value? Very probably. Even though the popularity of social networks has grown to the point that it's a primary way that we engage with each other, just like e-mail, telephone, or face-to-face conversation, we are still learning to make the most of them. How social media relates to the myriad systems of record that we have in the workplace or in our personal lives is another significant question. Like software mashups attempted to address a few years ago, we instinctively know that there should not be a contextual gap between our individual use of applications and the overall work process we're engaging in. The Activity Stream As Work Context In fact, as many of you know, this isn't exactly a new story. 1.