Psychology and Advertising: How Neuromarketers Abuse Science Several years ago Patrick Renvoisé found himself in a moral dilemma. As he was walking into a restaurant in San Francisco, a homeless man approached asking for some cash – “Homeless, PLEASE HELP,” his sign read. On one hand Renvoisé felt a sense of guilt and obligation but on the other he didn’t want to see his dollars go towards booze and drugs. To resolve his predicament, he made a deal. In exchange for two dollars, the homeless man allowed Renvoisé to change his sign for the next two hours – Renvoisé even promised an additional five dollars if he hung around the restaurant until the end of dinner. Why? Renvoisé is a marketer, and what he saw in the homeless man was a classic case of poor brand management. When Renvoisé finished his meal, he walked out of the restaurant to hand over his promised five dollars. “What if YOU were hungry?” Renvoisé’s genius is marred by the fact that he hasn’t done these things. Renvoisé is nothing compared to Martin Lindstrom. I suppose this makes sense.
American Psychological Association (APA) A Cosmopolitan Literature for the Cosmopolitan Web Standing in Melbourne airport on the day before this year’s World Science Fiction convention, I found myself playing the familiar road-game known to all who travel to cons: spot the fan. Sometimes, ‘‘spot the fan’’ is pitched as a pejorative, a bit of fun at fannish expense, a sneer about the fannish BMI, B-O, and general hairiness. But there are plenty of people who are heavyset, and practically everyone debarking an international flight to Melbourne is bound to smell a little funky, and beard-wearing is hardly unique to fandom. If there is one thing that characterizes fandom for me, it is a kind of cosmopolitanism. Now, we tend to think of ‘‘cosmopolitan’’ as a synonym for ‘‘posh’’ or ‘‘well-travelled.’’ But that’s not what I mean here: for me, to be cosmopolitan is to live your life by the ancient science fictional maxims: ‘‘All laws are local’’ and ‘‘No law knows how local it is.’’ Which is not to say that cosmopolitans don’t believe in anything.
Best Firefox Download Manager Integration - features - InformAction FlashGot is Free Software: if you like it, you can support its progress :) Main Functions FlashGot's main commands are: FlashGot Link (contextual menu or Ctrl-F1, or Alt+Click, or Middle Click + Drag South gesture on a link) - downloads through the default download manager the link under the mouse pointer.FlashGot Selection (menu or Ctrl-F2, or Alt+Click, or Middle Click + Drag South gesture on a link with an active selection) - catches links in hilighted text/images, attempting also pure text to anchors conversion, performing some "smart" replacement like turning " into " Another way to activate the aforementioned "FlashGot All" and "FlashGot Selection" commands with a single click is using the FlashGot toolbar button. FlashGot also overlays the "Opening file" Firefox dialog, giving you a chance to override the default download manager just before it starts. Another FlashGot feature that is worth to check out is Build Gallery. Options Build Gallery Download Managers
The Anti-Gladwell: Kahneman's New Way to Think About Thinking - Maria Popova - Life Legendary Israeli-American psychologist Daniel Kahneman is one of the most influential thinkers of our time. A Nobel laureate and founding father of modern behavioral economics, his work has shaped how we think about human error, risk, judgement, decision-making, happiness, and more. For the past half-century, he has profoundly impacted the academy and the C-suite, but it wasn't until this month's highly anticipated release of his "intellectual memoir," Thinking, Fast and Slow, that Kahneman's extraordinary contribution to humanity's cerebral growth reached the mainstream -- in the best way possible. Absorbingly articulate and infinitely intelligent, this "intellectual memoir" introduces what Kahneman calls the machinery of the mind -- the dual processor of the brain, divided into two distinct systems that dictate how we think and make decisions. One is fast, intuitive, reactive, and emotional. Much of the discussion in this book is about biases of intuition.
Psychological ("personality") Types Psychological ("personality") Types According to Jung's theory of Psychological Types we are all different in fundamental ways. One's ability to process different information is limited by their particular type. These types are sixteen. People can be either Extroverts or Introverts, depending on the direction of their activity ; Thinking, Feeling, Sensing, Intuitive, according to their own information pathways; Judging or Perceiving, depending on the method in which they process received information. Extroverts vs. Extroverts are directed towards the objective world whereas Introverts are directed towards the subjective world. Sensing vs. Sensing is an ability to deal with information on the basis of its physical qualities and its affection by other information. Thinking vs. Thinking is an ability to deal with information on the basis of its structure and its function. Perceiving vs. Perceiving types are motivated into activity by the changes in a situation. ENTp , ISFp , ESFj , INTj , ENFj
Communist Robot - Where do you stand on the future? US Colleges and Career Guide Though earning a degree from a school with programmatic accreditation is not usually mandatory, doing so can increase a graduate’s marketability when it comes to the job search. Explore our guides to see if your intended field of study has any programmatic accreditations available, and find the best schools for your subject. Top Job Markets for Students The top careers, according to the U.S. Education Trends in the Job Market Obtaining a postsecondary education or specialized training could impact your earned income. Doctoral Degree $1,624 2.5% Professional Degree $1,735 2.1% Master's Degree $1,300 3.5% Bachelor's Degree $1,066 4.5% Associate's Degree $785 6.2% Some College (No Degree) $727 7.7% High School Diploma $652 8.3% Less Than a High School Diploma $471 12.4% However, differences in the education-to-income ratio can lie in the chosen fields of employment. The Strongest U.S. Source: BLS, “Employment Projections 2012-2022“
Myths about our minds 8 November 2011Last updated at 00:29 By Andrew Luck-Baker Producer, Radio 4's Mind Myths The human brain is the most complex entity in the known universe and despite the best endeavours of scientists, there are still many mysteries about the 1.5kg (3.3lb) crinkled blob between our ears. Here are just a few of the many myths about our brains and how they work. The brain scan put pay to the myth we only use one 10th of our brains I remember first hearing that we used just a 10th of our brains in the 1970s when I was at school. And how amazing, I thought, that there might be a way to unlock that whopping 90% of unused brain capacity. What would not be possible with all of my grey matter in action? It was nonsense back then, and technological leaps in brain scanning has now proved this for all to see. Even doing something simple, such as clenching your fist, uses much more than 10% of the brain. Anatomically, the brain is divided into two halves - the left hemisphere and the right one.
Buy More Experiences and Less Stuff Experiences improve with time, resist unfavourable comparisons and are often mentally revisited (unlike stuff). Which of these two types of spending do you think makes you happier, purchases that are made with the primary intention of acquiring a: life experience: an event or series of events that one lives through,material good: a tangible object that is kept in one’s possession. When thousands of Americans were asked this question, 57% said experiences make them happier and 34% said things make them happier (Carter & Gilovich, 2010). For once the majority is right. You can check out the research in these two posts in which I discuss the studies which demonstrate: Many of the reasons why are discussed in more detail in the articles above, but here’s a summary with a couple of extras thrown in: The boundary between experiences and things is far from clear-cut. So if you want to cheer yourself up, make sure you spend cash on something more experiential than material. Image credit: Mouleesha
Fraud and Justice : The Frontal Cortex Over at the Daily Beast, Alexandra Penney describes what it feels like to lose all of your money to a Wall Street Ponzi scheme: Last Thursday at around 5 p.m., I had just checked on a rising cheese soufflé in my oven when my best friend called.“Heard Madoff’s been arrested,” she said. “I hope it’s a rumor. It’s an awful story, and I can’t imagine how terrible Penney must feel. Such cold-hearted thoughts are actually a basic feature of human nature. Now the fake experiment begins. One group of volunteers is now given a choice: they can transfer the shocked subject to a different learning paradigm, where she is given positive reinforcements instead of painful punishments. The other group of subjects, however, isn’t given a choice. How did these different narratives affect their view of the victim? This is known as the Just World Hypothesis, but it’s really about how we tend to rationalize injustices away, so that we can maintain our naive belief in a just world.