SEO: The Free Beginner’s Guide From SEOmoz If you're serious about improving search traffic we do recommend reading the Beginner's Guide to SEO front-to-back. We've tried to make it as concise and easy to understand as possible, and learning the basics of SEO is a vital first step in achieving your online business goals. Go through at the pace that suits you best, and be sure to take note of the dozens of resources we link to throughout the chapters — they're also worthy of your attention. If you want to take a more guided approach to learning SEO or training your entire team, check out the Moz Academy SEO Essentials Certification. We've consolidated all the resources you need to learn SEO fundamentals alongside unique learning methods, task lessons and quizzes to test your knowledge. Getting excited yet?
Boost Your Blog Traffic by Submitting to These 12 Directories Boost Your Blog Traffic by Submitting to These 12 Directories Posted by Pat Owings on Sun, Nov 25, 2012 @ 07:05 AM So you've written fabulous content that's relevant to your buyer personas and sales funnel. You've ensured your formatting is optimized for SEO, hit publish and shared on social media. How about driving some more traffic and generating inbound links, too? There are an estimated 42 billion blogs in the world - even the best content can use some help getting noticed. 1. One of the world’s leading blog search engines and directories, Technorati indexes over a million blogs. 2. Described as the “world’s largest blog directory,” creating a listing here is fast, free and easy. 3. Tens of thousands of bloggers are members of Bloggernity, with new sites added all the time. 4. A much-smaller blog directory, search existing content categorized on Blogadr by category or country. 5. 6. 7. A social bookmarking tool for each blog post you publish, StumbleUpon can drive tons of traffic.
9 Raisons D’utiliser Votre Blog Comme Pilier De Votre Stratégie Social Media Les billets de la série Social Media Marketing sont ouverts au parrainage. Si vous souhaitez parrainer un de nos billets, merci de consulter la rubrique « annonceurs » . L’engouement pour les médias sociaux a tendance à relayer le blog au second plan de la stratégie e-marketing de certaines entreprises. Ces dernières préfèrent par exemple investir dans une page Facebook au détriment de leur blog ou de leur site internet. Facebook leur apparaît comme l’endroit idéal pour développer leur activité professionnelle en raison de plusieurs motifs : un marché important de consommateurs, la gratuité et la facilité d’utilisation de la plateforme, le bouche-à-oreille etc … Cependant, le blog comporte des avantages indéniables par rapport aux médias sociaux. Aujourd’hui, je vous propose donc de découvrir quelles sont les 9 raisons qui justifient l’utilisation de votre blog en tant que pilier de votre stratégie social media. 1. Votre blog appartient à votre entreprise. 2. 3. 4. 5. 6. 7. 8. 9.
Maximize the All In One SEO Wordpress Plugin How Search Engines Work - The Beginners Guide to SEO Search engines have two major functions: crawling and building an index, and providing search users with a ranked list of the websites they've determined are the most relevant. Imagine the World Wide Web as a network of stops in a big city subway system. Each stop is a unique document (usually a web page, but sometimes a PDF, JPG, or other file). Crawling and IndexingCrawling and indexing the billions of documents, pages, files, news, videos, and media on the World Wide Web. The link structure of the web serves to bind all of the pages together. Links allow the search engines' automated robots, called "crawlers" or "spiders," to reach the many billions of interconnected documents on the web. Once the engines find these pages, they decipher the code from them and store selected pieces in massive databases, to be recalled later when needed for a search query. These monstrous storage facilities hold thousands of machines processing large quantities of information very quickly.
Why Content Goes Viral: the Theory and Proof The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Not all great content goes viral, but (with the exception of awesomely terrible videos) content that does go viral is great. No one can guarantee that any piece of content will take the web by storm, but we can make sure that a piece of content has what it takes. Long-time citizens of the web can often tell from a first-reading or viewing that a piece is going to explode, but why? Opinions about what it takes to be viral are easy to come by, but let’s look at the facts with data to prove it. Write long, in-depth posts In a scientific, statistical look at what makes content most shareable online, two University of Pennsylvania professors looked at the New York Times’ most emailed list to see if they could determine what cause people to share article. The first finding is that longer articles tend to be shared far more often. Inspire anger, awe, or anxiety
18 Social Media Mgmt Tools for Smart Social Media Users Are you interested in methods that can boost your social media marketing? Do you want to know about tools that can make your job lot easier? If your answer is yes, you have come to the right place. Please find below details of top social media management tools that are tailor made for smart social media users. Unlock to Share Plugin For majority of social media users, this is one of the most popular social media management tools. The advantage of this plugin lies in the fact that at this point of time, every website has a Like button. SlideShare This does not come under the category of a new tool but it is very surprising to know that lots of marketers still do not use SlideShare. When it comes to social media distribution, SlideShare can be quite an effective tool. Commun.it What makes Commun.it such a good option as social media management tools is that it plays a pivotal role in building relationships with potential clients and supporters on Twitter. YouTube’s Audience Retention Report Cyfe
How People Use Search Engines - The Beginners Guide to SEO One of the most important elements to building an online marketing strategy around SEO is empathy for your audience. Once you grasp what the average searcher, and more specifically, your target market, is looking for, you can more effectively reach and keep those users. We like to say "Build for users, not search engines." When users have a bad experience at your site, when they can't accomplish a task or find what they were looking for, this often correlates with poor search engine performance. On the other hand, when users are happy with your website, a positive experience is created, both with the search engine and the site providing the information or result. What are users looking for? "Do" Transactional Queries - Action queries such as buy a plane ticket or listen to a song. When visitors type a query into a search box and land on your site, will they be satisfied with what they find? It all starts with the words typed into a small box. Why invest time, effort and resources on SEO?
www.jeffbullas.com/2011/06/07/20-simple-tips-for-writing-a-blog-post-that-begs-to-be-read/ On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. This is the secret to the power of your title and why it so highly determines the effectiveness of the entire article. The reality though is that the headline is just the start! We live in the era of ever decreasing attention and the art of keeping the reader engaged has now become an ongoing creative and scientific experiment of verbal and visual seduction. The Age of Skimming So writing that awesome headline has made the reader turn up but then you have to continue to entice, tease and intrigue the reader with the promise of more information, possible entertainment or a solution to the problem so that they will read on. Skimming the article is the norm and with so much information competing for everyone’s attention, honing those writing skills is required to ensure that the information your post promised in the headline is transparently and readily available as your readers eyes scan the page.
6 Tips for Creating Content That Spreads Naturally We’ve all been there -- you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. But sometimes you get pure silence -- crickets, even -- in response. Using social media and content to market your business isn't a new concept, so just doing the bare minimum won't cut it. I mean, think about how often content is shared across the web -- there are one billion Facebook users, and according to Twitter itself, there are about one billion tweets sent every two and a half days. That means there's a lot of content ... and also, a ton of noise. So it takes more effort than simply publishing content and doing your typical marketing to reach your audience and generate leads. If you're interested in learning more about these concepts, join the author for a webinar with HubSpot, How to Improve Lead Generation Using the Social Media Advancements from 2012, December 10th at 2PM EST. 1) Don't try something new. Wait. Seriously. 2) Surprise people.