http://sixrevisions.com/tools/12-social-media-monitoring-tools-reviewed/
Social media case studies from IBM, JetBlue, Nokia, and 10 more These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of SocialMedia.org’s Big List. You can sign yourself up using our handy form on the right. Comcast, Zappos, Dell, and JetBlue are all featured in Brian Solis‘ Fast Company article on Twitter tips from socially savvy brands. >> Fast Company InterContental Hotels Group‘s Del Ross was featured in a recent USA Today article on how the hotel brand is using Gowalla this summer as part of their “Hit it Big” loyalty program. >> USA Today IBM‘s Adam Christensen says they avoid using a corporate Twitter account because they want their IBMers — all 400,000 of them — to be the aggregate online voice of the brand. >> Social Media Examiner
Should You Use Radian6 for Social Media Monitoring? Are you befuddled by all the social media tools out there? Are you wondering if Radian6 is a good choice for your organization? Do you need a way to compare different vendors? 7 Examples of Brands That Pop on Pinterest I’m sitting here next to an empty pan of mini red velvet donuts, and all I want to do is find another recipe to bake this weekend. No, my first stop won’t be the Food Network, Gourmet, or Cooking Light. What I am dying to do is head over to my new obsession -- Pinterest -- to discover the next pastry to tackle. Currently, I'm using Pinterest to save links to just about everything: recipes I love, clothes I want to buy, or furniture I want to furnish my house with someday. Answered: 10 Common Social Media Marketing Questions Can dipping your toe in the water be more detrimental than diving all the way in? Yes, when it comes to using social media for marketing your business. Dipping your toe in the water by launching a small social media experiment or hiring an intern to manage community engagement will deliver insignificant or vague results. It is not going to change the way you are doing business. As HubSpot’s VP of Marketing Mike Volpe explained in a recent webinar , social media needs to be part of a comprehensive inbound marketing strategy in order to yield visible results.
13 Enlightening Case Studies of Social Media in the Classroom Social media is the thing right now. It provides a way to connect people of similar (or dissimilar) interests from around the world. Social media also provides networking tools for professionals and even for job hunters. And it offers a platform for friends and family to keep up with each other. But social media isn’t just for professionals, computer geeks and families who prefer not to send email; increasingly, social media is becoming a part of the classroom. Why Ideals are the New Business Models - Umair Haque by Umair Haque | 5:35 PM March 13, 2009 Take your pick: newspapers, autos, mobile, solar — across the zombieconomy, boardrooms are sweaty-browed with the task of business model redesign. It’s the worst downturn for the better part of a century: business model redesign — lower costs, greater efficiency, choosing the most profitable customers and revenue streams — should be every boardroom’s first priority, right? Nothing could be more wrong. In fact, today’s market leaders, from Google, to Apple, to Nintendo, are revolutionary for different reason altogether.
Social Media Presentations KDMC has hosted dozens of speakers during our digital media training sessions, and most of them are webcast live. Here are presentations filed under "Social Media." See also: Webcasts archive Social Media The Future of Technology and Storytelling David Pescovitz, BoingBoing.net The Changing World of Journalism Tom Mallory, homepage editor of the... Description Finding Stories in the Social Stream Burt Herman, Storify Description Burt Herman is the creator of Storify - a real time curation platform that helps people find the best of social media and turn it into a story. Herman also found the Hacks and Hackers group, which unifies journalists and developers to create innovative publishing platforms.
7 Tips for Succeeding as a Social Media Strategist This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. The role of social media is expanding rapidly and many organizations of all types are trying to stay afloat amidst the changes. Meanwhile, a small group of innovators pulls the industry onward. Tweet Nest Ever thought to yourself that you wish there was some way you could take a look back and see what you tweeted around this time last year? Or perhaps you remember that time you tweeted about that hilarious viral video, and now you can’t find it? By installing Tweet Nest on your own web server, now you can! Forget Your Elevator Pitch — What's Your Dumbwaiter Pitch? - Umair Haque by Umair Haque | 12:01 PM April 20, 2010 So you’ve got an elevator pitch — a short, pithy description of why your business is special, exciting, and unique. Yawn. Today, elevator pitches are the economic equivalent of speeches at a beauty pageant: predictable, often vapid, always bland. Here’s a suggestion.
Building a Social Media Predictive Model - Search Engine Watch (SEW) Social media success can be measured using a variety of methods. But successful social media efforts generally don't occur by broadcasting to the widest audience possible. Instead, success entails moving beyond reaching your audience to engaging them and ultimately leading them to take action. The difficult part is gaining an understanding of what it will take to get enough of your audience to take the required actions that will allow you to reach your goals. Define Your Business Objectives
Help Us Fix The Social Media Case Study by Jason Keath on Nov 09, 2010 Social media loves it some case studies. Social Fresh and myself have been just as big of a culprit as anyone. Hell, the Social Fresh conference series has used it in our marketing since day one. The problem is, most case studies out there are little more than a couple descriptive paragraphs about a few tactics. In Social Media, Failing to Plan is Planning to Fail inShare567 I’ve received many inbound requests for comments based on a report from Gartner, an IT analyst firm, that estimates as many as 70-percent of social media campaigns will fail in 2011. There are a series of discussions hitting the blogosphere and the Twitterverse exploring this very topic, some elementary and others on the right path. I contacted Gartner earlier this week and the problem is, that this data isn’t new at all. In fact, these discussions are fueled by information originally published in 2008 and in early 2010.