LivingSocial Sells 1 Million Amazon Vouchers and Counting Apparently a LivingSocial deal offering a $20 Amazon gift card for $10 is one that's too good to pass up. The 50% off deal went out to LivingSocial members in 170 markets earlier this morning and has now been purchased more than one million times. That number may even be doubled by the time the deal closes Thursday morning, should LivingSocial members continue to buy at this rate. At the time of publication, the Amazon vouchers were fast-approaching 1.1 million in total sales. Amazon, clearly interested in helping the startup it just invested $175 million in, will likely take a big hit as a result of the deal's popularity. If this sounds a bit like déjà vu, that's because Groupon ran a similarly hot promotion offering 50% off at the Gap in August of last year.
SoLoMo Revolution Picks Up Where Hyperlocal Search Left Off Hyperlocal search was a hot-button term a few years ago, but there’s a new phrase in town that takes its predecessor to a whole new social level: SoLoMo. The phrase "hyperlocal search" emerged when PC users searching for local information on engine sites such as Google were connected to the latest information, news and deals for that area. But now with rise of smartphones and tablets that integrate geo-location technology such as GPS to help users locate what’s around them, the term has evolved into what industry experts are calling Social Local Mobile Search (SoLoMo). "'Hyperlocal search’ may be dying, but the phenomenon is evolving and becoming more mobile,” says Greg Sterling, senior analyst with San Francisco-based consultancy Opus Research. "SoLoMo is a more mobile-centric version of the same concept with greater local precision: It’s about getting nearby information on demand, wherever you may be." However, the accuracy of this information wasn’t always reliable.
Mobile + Cloud + Social These are the three interdependent forces that power the biggest wave of growth, change, and destruction I’ve seen since I have been allowed to take part in the high-tech industry. In the beginning (or mine, anyway), back in 1968 when I was, miraculously, offered a salary to be part of HP France there was the mainframe. IBM – “The Company” — reigned supreme, a dynasty that seemed unassailable. The IBMer wore a suit and tie when approaching the punch card feeder. Big Blue’s competitors, the BUNCH, were also called the Seven Dwarfs because their combined market share couldn’t compare to IBM’s dominance. A few years later, the dress code relaxed a bit and Digital Equipment Corporation’s minicomputer displaced mainframes. The PC era lasted longest of all, more than 30 years, partly due to Moore’s Law: “The microprocessor shall double its power every 18 months”, and then repurposed as a transmission medium with the advent of the Internet. But, there’s more than clobbering, there’s location.
35 Creative Facebook Fan Page Photo Strips by Jason Keath on Apr 11, 2011 If Facebook were still in college, it would be that friend that could never settle on a major. Switching every semester. I hesitate to say this, but it looks like Facebook may have finally found a page feature it could stick to. One change that caught many by surprise and has made a big visual impact on Facebook pages was the new photo strip. The current photo strip for the Social Fresh Facebook page looks like this: Not too many businesses are actively using the photo strip in any way. We wanted to highlight some of the companies that are already taking advantage of this feature and let you in on the technical details for creating a branded photo strip on your own Facebook Page. How To Create A Branded Facebook Page Photo Strip These are some simple steps and rules to follow to create your own simply branded photo strip: 1. 2. 3. 4. 5. Sign up now for more social fresh insights 35 Creative Facebook Page Photo Strips And now for a few great examples. 1. 2. 3. 4.
Groupon vs. Living Social vs. Facebook Deals I can honestly say I’ve never purchased anything from these daily deal companies. There are some great deals, but nothing that they offer really piques my interest. Sky diving and Outback Steakhouse – I don’t need those. I know the majority of users, like myself, just wait until there is a deal for a place they frequent, I just haven’t seen anything worthwhile yet. Share This Infographic Get Free Infographics Delivered to your Inbox Nokia quickly tops Windows Phone sales, but is it ready to battle Android and iOS? Nokia is seeing some good initial success from its transition to exclusively supporting Windows Phone for its high-end handsets. Initial sales of the Lumia 800 and Lumia 710, Nokia’s first two Windows Phones, are likely hovering around 1.3 million units, according to Bloomberg. This is, of course, unverified data, but for two handsets that only launched in November, that’s not bad. Add in the fact that Windows Phone is not a well known or sought-after OS yet and the fact that Nokia only just launched its first device in the US a week or two ago, and the numbers are all the more impressive. “There weren’t a lot of the hero handsets out there — HTC were struggling, RIM didn’t have a show-me device, Sony Ericsson and Motorola weren’t really stepping into the mix, so there was probably enough space for Nokia to be able to point to fourth- quarter numbers they were happy with,” said Lee Simpson, a London-based analyst at Jefferies International.
Social Networking On-The-Go: U.S. Mobile Social Media Audience Grows 37 Percent in the Past Year Social Networking On-The-Go: U.S. Mobile Social Media Audience Grows 37 Percent in the Past Year Facebook, Twitter and LinkedIn Post Mobile Growth of at Least 50 Percent Majority of Mobile Social Networkers Read Posts from Brands While on Their Device RESTON, VA, October 20, 2011 - Comscore, Inc. “Social media is one of the most popular and fastest growing mobile activities, reaching nearly one third of all U.S. mobile users,” said Mark Donovan, Comscore senior vice president for mobile. More than Half of Mobile Social Networkers Access Sites on a Near Daily Basis In August 2011, more than 72.2 million people accessed social networking sites or blogs on their mobile device, an increase of 37 percent from the previous year. Research also indicated that although more people accessed these sites via their mobile browser, the social networking app audience grew five times faster in the past year. Facebook Mobile Audience Approaches 60 Million Users *Includes mobile browser and app access.
Open Graph Like Buttons: Overview, Part 1 Menu Oracle Social Spotlight Subscribe to email updates Social Cloud In the Mix: Social Chatter for Live Events If you frequent business events, you've probably noticed an increase of digitally displayed social media chatter. Read more Share Oracle Social Life Oracle Social Cloud Gives Thanks Thanksgiving is a day for family, football and food comas. Read more Best Practices 3 Must-Haves for a Successful Digital Transformation Last week, I flew to Chicago for CMS Wire's DX Summit, but my digital experience immersion training began before the event even kicked off. Read more Collaboration: An 'Outside' Job From guest author and Product Strategy Manager Sandy Yu: developing a rapport across virtual teams requires thinking outside the cube. Read more Product News It's Time to Connect Meaningfully with Your Social Audience We are thrilled to announce that as of November 9th, every Oracle Social Cloud customer with access to Engage will be able to leverage a brand new engagement... Read more Read more Contact
HOW TO: Land a Job at LivingSocial Group deal sites are booming, putting them in a great place for hiring, and that's exactly where LivingSocial is. In January 2010, the company had 33 employees and 12,000 members in 6 U.S. markets — today, it boasts more than 1,600 employees and 30 million members in 13 countries. The company hires about six new people per day, so if you're in the market for a job, there's probably one for you at LivingSocial. What kind of applicants stand out? "We want folks who have drive," says Griffin. "We’re growing really quickly, and we're excited to be helping local business attract new customers and help all of our members figure out what the cool stuff is in their neighborhood." No matter your age or experience, there's probably an opening at LivingSocial. What kind of positions are available? The company is based in D.C., but its growth is global — the company has boots on the ground in more than 260 markets. "Everything is growing really rapidly, all at the same time," Griffin says. Sr.