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​agnes hedengård was told she was too fat to be a model. In yet another example of the fashion world's body shaming bullshit, a 5ft 11inch Swedish model with a BMI of 17.5 (which in medical terms means underweight) was told by agencies she was too "big" for the industry.

​agnes hedengård was told she was too fat to be a model

So she called them out in the best way possible, by posting a YouTube video for the whole world to see, and for every publication worth its salt to report on. Standing in front of the mirror in her underwear and pointing at her body the 19-year-old beauty talks about being rejected by almost every modelling agency because of the way her body looks and her worries about not being able to support herself financially as a result.

"I don't get any more jobs since the industry thinks I'm too big. They think my butt is too big, and they think my hips are too wide. According to the modelling industry, you cannot look like this. @hedengard. The fight of the uk size 12 model. Photography Rebecka Slatter When it comes to the diversification of the fashion industry, of its begrudging acceptance of alternative beauty ideals, it feels like not one day goes by without competing factions publicly warring with one another, or without high profile individuals (cc: Hervé Léger exec Patrick Couderc) flinging their controversial two pence pieces into the fiery pit.

the fight of the uk size 12 model

Amongst all this, and on the back of a fantastic, burgeoning plus-size wave that is currently crashing down on outdated beauty trends, is a bunch of female models trying to make their own mark - those that are a UK size 12. I keep seeing perplexed online comments by Joe Public or articles by nonplussed writers pondering where the size 12s or 14s have all got to, when it comes to lauded models. The thing is, size 12 in the modelling industry is a bit No Man's Landish.

I'm an inbetweenie model. Photography Katt Webster @tinbaths. Shoes: Pleasure and Pain - About the Exhibition. Culture - Fashion victims: History’s most dangerous trends. 25 Women Designers Who Changed Fashion Forever. The upcoming Costume Institute exhibit and Monday's Met Ball honors two of fashion's most beloved women designers: Elsa Schiaparelli and Miuccia Prada.

25 Women Designers Who Changed Fashion Forever

But what about the other female names that have helped to change fashion forever? Recently, Style.com's Nicole Phelps noted that in New York fashion today there is a surprising lack of big-name female designers, which begged the question: "Is it easier to succeed in New York fashion as a man? " Phelps certainly has a point: After all, in the CFDA/Vogue Fashion Fund's eight year history, the prize has only been awarded to women designers twice. The dearth of female designers in New York is particularly disheartening, when you consider the important role women have played in shaping fashion's past and present. From Coco Chanel, to Phoebe Philo, female designers have provided a fresh--and needed--perspective on fashion and in many cases, they changed the industry as we know it. Katharine Hamnett Not all influential designers are couturiers. 10 Influential Fashion Designers You’ve Probably Never Heard Of. It’s curious to wonder why some designer’s legacies are preserved and others fall to the wayside.

10 Influential Fashion Designers You’ve Probably Never Heard Of

Is it the lack of PR, no heir to the design house or were they just bad designers? While certain designers of the past are remembered today for their ingenuity or are attributed with the "invention" of a particular garment, such as Mary Quant and the miniskirt, scores of designers--like Redfern, Lucile or Mainbocher--who were widely influential in their time have seemingly been forgotten. The task of resurrecting these legacies thus falls upon the fashion historian, so sit back for a mini fashion history lesson of 10 fashion designers you've probably never heard of but should definitely know. For more fashion history by Part Nouveau, click here. John Redfern - The Tailor Designer English designer John Redfern, operating predominately under the name John Redfern and Sons, was a widely influential designer in the late 19th century. Jacques Doucet - The Art Collector Designer.