Top 100 YouTube Brands | All Social Media Stats. Www.airl-logistique.org/fr/files/?view=422. The insider’s guide to mobile Web and marketing in Brazil 2011. There are more mobile subscribers than people in Brazil, with 272.4 million mobile subscriptions shared among a population of 199 million. In 2013, for the first time, the number of smartphones sold (32 million) outpaced the number of feature phones (29.1 million).
Mobile Web use is rising rapidly – 36 percent Brazilians are regular users of 3G services. But the majority (78 percent) of the population remain on prepaid – pay-as-you-go – contracts. (Sources: Anatel/Teleco; World Bank; IDC/Abinee/Teleco; Anatel/Teleco). • This guide was published in March 2014. Insider’s guide to mobile in: Germany • Sweden • Nigeria • Kenya • Brazil • France • Japan • Canada • USA • India • UK • Australia • Spain • South Africa • Country guides homepage • Your guide to Brazil is Federico Pisani Massamormile chief executive officer of Brazilian mobile agency Hanzo, and former global chairman of the Mobile Marketing Association (@fpisanim).
Q1. Q2. Q3. Q4. Q6. Q7. Q8. Q9. Q10. Q11. Q12. Q13. Q14. Q15. Q16. The Top 10 Trends in Brazilian Marketing and Media. As Brazil’s consumer market continues to expand, a number of new trends have emerged that professionals in media, advertising and marketing should factor in when creating their next campaigns. #1 Brazil is Latin America’s Largest Luxury Market According to Euromonitor International, in 2011 Brazil’s luxury goods market was valued at over US$7 billion, more than 5 times the value of luxury goods sold in Mexico, Latin America’s #2 luxury market.
Here’s a look at the spending share of different types of luxury goods in Brazil: 37% Designer clothing/footwear 28% Wines, champagnes and spirits 17% Luxury accessories 12% Luxury jewelry and watches 6% Other #2 The 3 Most Popular Products for Brazilian Consumers in 2012 According to a recent survey conducted by Associação Nacional das Instituições de Crédito, Financiamento e Investimento (Acrefi) and research firm Data Popular, the top 3 products that Brazilians plan to buy in 2012 are cell phones, notebooks and tablets. Six Trends that will Shape Brazil's Consumer and Retail Market. June 16, 2010. Consumer and retail businesses in Brazil can anticipate a promising future. Employment rates and consumer groups are growing, while political risk, economic uncertainty and inflation continue to stabilize. Overall, the retail market grew by 15.7% in 2009; slightly over the 14% forecast growth. The segments presenting the highest growth were automobiles, at a record 32%, furniture and domestic appliances (25%), clothing and shoes (16%), tobacco and beverages (15.5%) and pharmaceutical and cosmetic items (15%).
Boosted by an increase in the level of salaries and a reduction in unemployment, the retail segment in Brazil avoided the effects of a stronger negative GDP brought about by the reduction in exports and foreign direct investment in the country. The emergence of the C SES level, those who receive a maximum of US$2,700 per month, was and still is one of the main pillars of such growth. Sum of all salaries paid in Brazil per year and GDP (2002 = 100 basis-reference) 1. Global Strategy and Entering Foreign Markets - the CAGE Distance F...
TOP 10 KPIs for Facebook. There is another version of this post: German Last weekend we headed over to the CommunityCamp Berlin to lead a discussion regarding “KPIs – which numbers should I follow?”. We wanted to openly discuss the KPIs used by some of the leading Community Managers in Germany. Due to the short time frame and the lively discussion, we were not able to discuss all KPIs in detail. This is why we compiled this list of TOP 10 Facebook KPIs followed by a short summary of the discussion. Number of Fans The number of fans is the most well known of all the figures and it’s publicly available for each fan page. The discussion at the Barcamp revealed that Social Media Managers are very skeptical about the numbers provided by Facebook. Calculate KPIs for your own Facebook Page Free Metrics Dashboard for your Facebook Page And how about your fan page? Infographic Summing it all up: Universal KPIs for Social Media Monitoring have not evolved yet.
About the Author Join the discussion: Pros & Cons of Buying A Franchise. Buying a franchise is an option considered by corporate employees experiencing downsizing or unfavorable work conditions. Before you take the leap, your About.com Guide for Small Business Information has assembled the pros and cons of buying a franchise. The International Franchise Association says, "Industry analysts estimate that franchising employs more than 8 million people, a new franchise outlet opens somewhere in the U.S. every 8 minutes, and approximately one out of every 12 retail business establishments is a franchised business. " The boom in franchising should continue with aging baby boomers, growing work dissatisfaction and large severance packages.
But is the franchise option for you? Pros of Buying A Franchise Turnkey System: A franchise system is a proven system for operating the business and generating profits. If your skills are weak in sales & marketing or operations then a turnkey franchise may be best. Weighing The Pros And Cons Of Franchising vs. Traditional Business. By Eddy Goldberg Going into business for yourself is a major life decision. One path is to start your own business or buy an existing one.
Another is to choose the franchising model and buy into a proven system with a known brand name. Each path has its own promise, as well as perils. Once the choice is made, the question becomes what type of business to choose. Passion and enthusiasm are key ingredients in steering a business from startup to success. Weighing the benefits and costs of franchising against those a traditional (non-franchised) business should begin with a self-assessment.
In terms of "cost/benefit," there is a price to pay for buying into a franchise system. Brand awareness If you walk into any of the 30,000 Subways or McDonald's around the world, you're guaranteed your meal will be the same (or nearly) no matter where you are. Control/autonomy When you start your own business, you're in control over every detail, large and small. Social Reach: Viewer Response: