Social Good. Web design ressources. Conversion Marketing. Cloud. Mashable. Mashable. Crowdfunding. What do selfies really say about us? What is the most obnoxious thing on the planet these days? If you said selfies, then you got that right. We could blame the whole selfie mess on smartphone cameras, but the phenomenon came along much later than cameras we could shoot pictures of ourselves with.
Gamification. Inventor of World Wide Web Calls For Online Magna Carta. U.S. Adults Spend 11 Hours Per Day With Digital Media [CHART] Here's a stat we've heard over and over: 58% of American adults own smartphones.
Pair that with the fact that digital culture permeates almost every aspect of our lives, and we can already assume the average person spends a lot of time with gadgets. According to a new cross-platform report from Nielsen, our suspicions are confirmed: The average American adult spends 11 hours per day with electronic media.
That includes the age-old activities of watching TV and listening to the radio — which, surprisingly, are the top two digital activities in the average American adult's day. Following live TV and radio, Americans spend their digital time with smartphones, Internet (on a PC) and timeshifted TV (e.g., DVR). 'Lego Movie' Producer Bringing 'Minecraft' Game to Theaters. Following in the footsteps of the hit film The Lego Movie, Warner Bros. has acquired the rights to the popular video game Minecraft.
The game's creator Markus ‘Notch’ Persson broke the news via Twitter on Thursday. Lego Movie producer Roy Lee (with his company Vertigo Entertainment) has signed on to oversee the project, Deadline reports. 6 Ways to Make People Love Your Brand. "People don't buy things for logical reasons," Zig Ziglar once famously said.
"They buy for emotional reasons. "
Nielsen: Internet Advertising Grew 32% In 2013, But It’s Still Only 4.5% Of Spend Vs. TV At 57.6% Nielsen put out its latest figures on the state of the advertising market across old and new media platforms this morning.
One big takeaway is that Internet advertising continues to be the fastest-growing medium, but it remains a small player. Global display advertising across the web, mobile internet and apps collectively grew by 32.4% in 2013 — by far the biggest leap of any media — but that still worked out to a 4.5% share of the overall spend in ads. In contrast, television grew only 4.3% but remains the behemoth when it comes to ad spend, taking nearly 58% of the market.
Nielsen does not include monetary figures in its forecasts — only what percentages each platform is getting in terms of ad spend, and how those are declining or growing. For an idea of what kind of size we are looking at here, Zenith Optimedia estimates that in 2013 ad spend passed $500 billion for the first time.
Spotify and Rdio Go Freemium to Stay Ahead of the Competition. Rdio launched a free, ad-supported version of its music streaming service for listeners in the United States yesterday.
It’s only available on the Web and affects just one of its 51 markets worldwide, but Rdio was making a clear statement. It wants more listeners. Spotify offers a similar service, after recently pulling the 10 hours per month listening cap that affected non-paying users in certain parts of Europe. Valve’s SteamVR beta lets you use the Oculus Rift to navigate Big Picture mode. 14 January '14, 12:08pm Follow Valve has released an experimental mode for its Steam gaming client that integrates the Oculus Rift virtual reality headset.
It allows players to view Big Picture mode, Valve’s living room-friendly Steam interface, as if it was floating in front of them. Newspaper to Put All Reporters Through Social Media Boot Camp. One of the country's oldest remaining big city newspapers, the San Francisco Chronicle, is set to announce a radical plan to arrest circulation decline and remain relevant in the digital age, Mashable has learned.
Audrey Cooper, the first female managing editor in the paper's 148-year history, will require all staff to enter what is being described as a startup-style incubator. In a plush off-site office procured from the paper's Food and Wine section, journalists will undergo two months of rigorous training — in effect, a digital and social media boot camp. "The approach is novel for newspapers," says Cooper. "It physically removes reporters from the traditional newsroom and gives them new digital metrics, such as engagement time, to judge whether their stories have reached our core audience.
Startup marketing. 12 New "It" Social and Content Careers for 2014. 2013 has been quite a year for the startup community and social and technology-related businesses in particular.
In just a few months, Twitter went public, Google Glass showed up on our train route to work, and YouTube hosted ‘live’ music video awards. This Resume Alternative Could Land You Your Dream Job.