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You'll just have to watch the new OK Go to appreciate its geeky awesomeness. But a little bit of background: The video, directed by James Frost, began with a sketch dreamed up the band. Then, they put it to Mindshare/Synnlabs , a collective of engineers and geeks that consults on ambitious art projects, to pull it off: Of course, the OK Go video isn't the first mind-blowing machine of this sort. Most famously, there was this commercial for Honda, by Wieden & Kennedy:
8.3 Mb Quicktime movie of the demonstration At the end of the last Apollo 15 moon walk, Commander David Scott (pictured above) performed a live demonstration for the television cameras. He held out a geologic hammer and a feather and dropped them at the same time. Because they were essentially in a vacuum, there was no air resistance and the feather fell at the same rate as the hammer, as Galileo had concluded hundreds of years before - all objects released together fall at the same rate regardless of mass.