Content Marketing Stack - A curated directory of content marketing resources & tutorials. New Research: The Best Time to Tweet for Clicks, Retweets, and Replies. Updated 5/4/2016: Added some new insights and learnings into the blog post here on the best times to tweet.
We’re so grateful for the chance to learn from the community on this! Imagine removing all guesswork when you schedule your tweets, knowing the best times to experiment with tweeting for maximum clicks and maximum engagement. As someone who is working on social media marketing strategy or shares frequently to social media, this info would be fantastic to have! We’re always eager to dig up new research into social media best practices—things like length and frequency and timing. The timing element, in particular, feels like one where we’d love to dig deeper. With a big hand from our data team, we analyzed over 4.8 million tweets across 10,000 profiles, pulling the stats on how clicks and engagement and timing occur throughout the day and in different time zones. Update: Optimizing your schedule is one of the strategies I cover in the Actionable Social Media Strategies email course.
Sales. Design Insporation. BRAND. Naming. Trends. Ads. On Line Stats. Analytics. BIG Data. Sales. Leads. Blogs. App Dev. E-Commerce. Video. Strategy. Content Marketing. Campaign Ideas. Content for Social Media. Social Media. SEO. Wordpress Optimisation. PR. Newspaper. Editorials. Tech Intel. App dev. Tracking. Mobile. WebSite Odit. Hybrid Agency Metric Marketing Says Now is the Time to Rethink Your Offline / Online Marketing Strategy.
Winnipeg, MB (PRWEB) November 29, 2012 Technological advances and new media buying practices have changed the client/agency relationship.
In response to the changing nature of the industry, Metric Marketing has emerged as a full-service marketing agency, dedicated to bridging the gap between traditional and digital media. Rebranding from Canada’s Web Shop to Metric Marketing was the first step in the firm’s decision to integrate traditional and new media under one roof. Their new website at MetricMarketing.ca helps businesses make the right decisions with their marketing dollars. Canadians are leading the world in online usage, “from audience penetration, time spent, engagement and social media participation” according to the 2012 Canadian Media Director’s Council Media Digest. Digital marketing trends 2013. Update: My review of 22 Digital Marketing Trends 2014 Throughout the year I’m asked about What’s New, What’s Hot and What’s Next.
This is one of the reasons why we’ve created the [What’s New in Marketing" updates, to give a monthly summary to help people working in marketing and using digital technologies see the latest developments which really matter. So much of what’s discussed daily in digital marketing is useful or interesting, but just noise. In this review I will focus on the major trends which we think will be significant in 2013. What’s "significant’? Poll - what do you rate as the most important digital marketing trends In this review I picked out what I saw as the major trends in marketing activities and asked readers to vote on what they saw as important.
The trends are listed in the poll in alphabetical order, with my list later in this post in order of how I see popularity. 1. The importance of mobile marketing varies dramatically by sector. Hub page: Mobile marketing 2. 3. 7-Types-of-Retargeting-by-Chango copy - Smart Insights. The Top 10 Trends For Marketers, According To JWT.
The importance of play, the effects of stress, and the increasing concern about private spaces in a public life may all have significant impacts on the marketing landscape in 2013.
According to agency JWT, these are among the top 10 trends outlined in its 2013 Trends Report. Informed by quantitative, qualitative, and secondary research, the eighth annual forecast is reflective of how new technology continues to influence communication, with major shifts tied to warp-speed developments in mobile, social, and data technologies. Says the report’s author Ann Mack, Director of Trendspotting at JWT, “Many of our trends reflect how businesses are driving, leveraging or counteracting (technology’s) omnipresence in our lives, and how consumers are responding to its pull. " Of the trends, Mack finds most interesting the rise of privacy hacking. How to Find Out What Your Business Is Really Worth. Years ago I owned a little marketing and design agency and would rely on the multiples the big advertising agency holding companies got on the stock exchange to figure out its value.
I'd assumed that, because Omnicom was trading at 22 times earnings, my little agency with $150,000 in profit was worth around $3 million. I got a wake up call at an industry event when I found out that, in actuality, small ad agencies with less than $5 million in revenue were lucky to get three or four times pre-tax profit—much of which was tied to achieving goals in the future. Since then, I have started a couple of other businesses and gotten a bit better at estimating their value. It's still tricky and ultimately a business is only worth what someone will pay for it.
But I found I could cobble together a decent estimate through a few resources:
Sample agency models.