Goodbye, Google+: Social Network Broken Into Streams and Photos Products. The rumors are true: Google is breaking its Streams and Photos into standalone products, to be managed under Bradley Horowitz, as he announced on Google+ earlier this week. Horowitz didn't specifically mention Google+ in his post, but the writing is on the wall. Considering these two products make up much of the Google+ network user experience, their separation pretty much spells the end of Google's foray into social. Google has given a lot of clues pointing to the demise of its social network over the past 18 months, including the shelving of mandatory Google+ registration when signing up for new Google services, the death of Authorship, moving much of the Google+ team to Android when G+ godfather Vic Gundotra left the company. Even so, Google+ had continued expanding some services.
Maybe Google hopes to continue using Google+ for advertising only? If you take Photos and Streams away, there's really not much left to interest users, is there? That's what's amazing about Google, though. Larry Kim on Twitter: "Goodbye, Google+ Yoann MUSSET on Twitter: "Ce qui se passe dans le monde chaque minute #digital #numérique #ReseauxSociaux #communication... Three ways to tell your brand's story with soci... Scaling Up Social Media. Burberry Group PLC has a rich heritage that would make many other companies envious. For more than 150 years, this luxury apparel company could credit its success to its instantly recognizable brand and timeless yet contemporary designs. But today a new defining element has come to the fore: branded digital and social media experiences.
Just look at how dramatically Burberry has reimagined its fashion shows, once effectively off-limits to the brand’s many admirers. Today Burberry streams its shows to its fans on Facebook (12.8 million as of May 2012) and its audience on YouTube (13.3 million unique video views and about 35,000 subscribers to its channel as of May 2012). Partnering with Twitter, the company created the “Tweetwalk,” a real-time feed that showcases new designs just before they hit the runway. This gave Burberry’s Twitter followers (978,000 as of May 2012) unique “see it first” access. Creating a Social Experience 1. 2. 3. Reprint No. 00130. Mise en place d’une plate-forme communautaire de co-création. 7 Tips for Creating a Social Media Plan for Your Business. Do you have social media plan? Are you looking for an easy to follow guide to formulate a plan for your business? Keep reading for seven tips to help your business develop a social plan… Why Businesses Fail With Social Media Businesses often fail in their social media efforts for the same reason New Year’s resolutions fail: It’s a good idea, but there’s no structure or commitment.
Then, when there are no immediate results, or the goal ends up being more difficult to attain than previously thought, it goes by the wayside. Has this happened to your business’s social media presence? You aren’t alone. For the rest of us, we need something to keep us honest. These seven tips will help you design a social media plan that will keep you on track, active and moving forward. #1: Make a Commitment Before you even start creating your plan, you have to make a promise. To prevent that kind of slide, make a commitment.
. #2: Find Your Best Fit Search for your business on sites like Yelp. So do some searching. Case study. Boulangerie 2.0, un exemple à suivre! | Web Patron! Panem et medias. Un boulanger breton installé au Québec utilise les médias sociaux (Facebook, Twitter) pour faire connaître ses produits. Et il le fait bien. Un exemple à suivre! La Mie Bretonne, boulangerie artisanale de Cowansville au Québec, est une boulangerie 2.0. Avant même d’avoir finalisé son site internet (encore en construction en mars 2010), elle utilise déjà le potentiel des deux grands médias sociaux influents, Facebook et Twitter. Comment et pourquoi? 1) Communiquer rapidement et gratuitement… … pour se faire connaître A en croire le petit nombre (25) de ses abonnés sur Twitter, la boulangerie La Mie Bretonne a visiblement ouvert son compte Twitter il y a peu de temps.
…pour promouvoir ses produits … pour recruter ou donner des infos pratiques 2) Fidéliser ses clients… … en créant une communauté Dès le départ, La Mie Bretonne met à contribution sa communauté naissante, en lui demandant de choisir son slogan. . … en apportant du contenu Annie Huard-Langlois, web-boulangère. Les reseaux sociaux revolutionnent le tourisme le cas val thorens. Une nouvelle génération de médias sociaux pourrait inquiéter Facebook. Yujin Sohn de Kakao Talk (photo Francis Pisani) Et si Facebook était partie sur un mauvais pied parce que née sur un ordinateur et pas sur un téléphone mobile ?
Telle est la question qu'on peut se poser quand on voit l'impressionnante progression de trois entreprises asiatiques qui totalisent ensemble pas loin de 400 millions d'utilisateurs et grandissent à vitesse vertigineuse. A la différence du méga média social que nous connaissons tous elles sont parties des smartphones et s'appuient sur les conversations plus que sur les relations. De quoi s'agit-il ? WeChat est la première application chinoise pour Smartphone qui commence à être adoptée hors de l'empire du milieu (où son équivalent local est connu sous le nom de Weixin). Lancée en 2011 par Tencent, la plus grosse compagnie online, elle avait déjà plus de 200 millions d'utilisateurs en septembre (y compris en Asie du Sud Est, aux États-Unis et en Grande Bretagne) deux fois plus qu'au mois de mars.
Social Media around the World 2012 (by InSites Consulting) Guide des médias sociaux. Panorama des médias sociaux 2012. (The english version of this article is here: Social Media Landscape 2012) Il y a quelques années une analyste disait que dans cinq ans, les médias sociaux seront comme l’air (omniprésents).
Nous sommes en 2012 et les médias sociaux n’ont jamais occupé une place aussi importante sur le web, à tel point que l’on en vient à se demander dans quelle mesure il est encore pertinent de dissocier les médias sociaux et le web. Pourtant, si l’on s’en tient à la définition que j’ai donnée (“Les médias sociaux désignent un ensemble de services permettant de développer des conversations et des interactions sociales sur internet ou en situation de mobilité”), il existe bien une différence entre un site web classique et les médias sociaux, surtout si l’on étudie de plus près les différents types de médias sociaux.
J’insiste sur le fait que c’est bien un panorama des médias sociaux, et non des réseaux sociaux, car je croise encore beaucoup trop d’interlocuteurs qui confondent les deux. Qui sont les Twittos ?! The new Marketing trifecta. HowTo_dominate_twitter. La checklist du parfait community manager. Why Most Social Strategies Fail. When I ask people what their social business strategy looks like, I usually get the following response, ”Oh yeah, we’re on Facebook.” The conversation continues apace: - Twitter account…check. - YouTube videos….yup. - People who seem to know what they doing with those accounts…kinda. - Metrics….Likes. But that isn’t a strategy – it’s a series of tactics. Having a Facebook page is like having a telephone — it’s a tool that needs a purpose.
What you DO with Facebook to meet customer expectations and attain business goals lies at the center of a coherent social business strategy. My colleague Brian Solis and I are in the midst of conducting research on what makes a good social business strategy and a key finding is that as companies evolve their social initiatives, the efforts get disconnected from business goals. This isn’t about waiting until companies have reached a stage of “maturity” before they are deemed to be successful. The survey looks at the following topics: Why You Can’t Sell with Social Media (And 3 Things to Do Instead)
Social media can give your company many different benefits. It can increase awareness and introduce you to new people. It can be used to help customer service, and follow-up with disgruntled customers. It can also be used to get the elusive, but effective word-of-mouth marketing. But it can’t sell. At least, that’s what people say. Market research giants Forrester Research and GSI Commerce looked at online retailer data in 2010. The results aren’t pretty. Less than 2% of all orders were from social networking shoppers. The most common objection to using social media is, “What’s the return-on-investment?”. So what’s the solution? How a Toy Maker Used Social Media to Increase Revenue by 300% The direct ROI of social media is usually dismal.
But then again, so is almost every offline advertising method like TV, radio, print and billboards. They just aid indirectly, so it’s difficult to measure a direct conversion rate. Just like social media. So who’s right? Or is it all in your approach? 1. 2. Enjeux de la digitalisation de la relation client à l'heure des médias sociaux. Même si certains résument le Social CRM au fait de proposer un module de tchat sur son site ou au faire de répondre aux clients sur les médias sociaux, j’ai le regret de vous annoncer que les enjeux sont plus larges, tout comme les possibilités relationnelles.
Déjà lorsque l’on parle de Social CRM, il faut avoir en tête ce schéma complet et non pas seulement le fait de créer un fil Twitter pour répondre à ses clients ou le fait de répondre aux commentaires sur Facebook. Répondre à son client sur Internet revêt certes un caractère d’urgence bien souvent pour certaines d’entreprises (cf : Et si vous passiez à la Relation Client sur les médias sociaux ?) Mais aujourd’hui le volume est bien souvent minime et investir dans des solutions d’engagement coûteuses est clairement se tromper de bataille.
Les enjeux de la digitalisation de la Relation Client sont donc plus nombreux. 1. 2. La question centrale demeure : celle de la satisfaction client. 3. Social media plan. SlideShare Email Tracking: This Week in Social Media. Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? SlideShare Introduces Send Tracker for Email Tracking: “With SlideShare’s new Send Tracker, a new content analytics tool for SlideShare Pro, you can now send content to a potential customer, see when they opened it, how they engaged with it and gain better insights on which parts resonated most.” Twitter Releases New Mobile Study: “Today, mobile is often the primary way people around the globe experience Twitter.”
Sixty percent of Twitter's 200 million active users log in via a mobile device at least once every month. Discussion From Our Networking Clubs: Thousands of social media marketers and small business owners are asking questions and helping others in our free Networking Clubs. Here’s a useful infographic to note: Use this information for the images and text you share on social media.