Panorama des médias sociaux 2012

Best time to tweet Leo Widrich is the co-founder of Buffer, a smarter way to publish tweets and Facebook posts. He writes more about Twitter tips and tools on the Buffer blog. Follow him on Twitter @LeoWid. 7 Tips for Creating a Social Media Plan for Your Business Do you have social media plan? Are you looking for an easy to follow guide to formulate a plan for your business? Keep reading for seven tips to help your business develop a social plan… Why Businesses Fail With Social Media Businesses often fail in their social media efforts for the same reason New Year’s resolutions fail: It’s a good idea, but there’s no structure or commitment. Has content become advertising for advertising? Since the advent of the Web, online publishers have had to create unique content to attract premium ad rates. Over the past few years, however, a flood of subpar content has seemingly taken over the Web, driven by high-growth sites such as Demand Media and the AOL-owned Huffington Post. These types of sites have enjoyed surging traffic by creating relatively simplistic content, repurposing and "aggregating" premium content, and gaming Google's search algorithm.

Why Fans Share and How Brands Can Capitalize On It Michael “MJ” Jaindl is chief client officer at Buddy Media, maker of the social-enterprise software of choice for eight of the top ten advertisers in the world. Visit Buddy Media’s blog for more on social marketing. At fMC 2012, Facebook’s first conference for marketers, Facebook global head of brand design Paul Adams presented one of the most important talks of the entire event. In the session, “What People Share and Why,” Adams suggested that people are not necessarily predisposed to this behavior. “If you look at likes, comments and shares, there are a lot more likes and comments,” Adams said.

The U.S. Army Gets Pinning By Mark Evans - Tuesday, February 21st, 2012 at 7:30 am ShareThis As we all know, Pinterest in the hot, new and fun social media service…and it’s only getting more popular. It is a simple virtual pinboard that doubles as a content aggregator. “The Guardian’s Facebook app” - Martin Belam at news:rewired In September last year the Guardian launched our Facebook app as one of the media partners working on new features announced at the company’s f8 conference. The app uses the Open Graph to implement “frictionless sharing”, where the act of reading an article automatically pushes it as an action into Facebook’s database. The Guardian Facebook app Several of us at the Guardian - including colleagues Meg Pickard and Dan Catt - had thought for some time about what a “social news experience” might be like, but when we came to build the app we concentrated on shifting one particular metric.

Why Most Social Strategies Fail When I ask people what their social business strategy looks like, I usually get the following response, ”Oh yeah, we’re on Facebook.” The conversation continues apace: - Twitter account…check. - YouTube videos….yup. - People who seem to know what they doing with those accounts…kinda. - Metrics….Likes. But that isn’t a strategy – it’s a series of tactics. New generation of Web analytics applies ‘big data’ to newsroom decisions New data tools, perhaps best described as Web analytics on steroids and with psychic powers, are making their way into newsrooms and changing the way that editors decide what stories to promote, where, and when. It’s part of an emerging technology trend called “big data” -- a process of gathering large, comprehensive, complex datasets and using advanced computer algorithms to visualize them, extract patterns, and use them to make decisions. These tools, which originated in the labs of the titans of technology and finance, are becoming more mature and affordable, and they're spreading to other industries: health care, science, the military, e-commerce, and now news organizations. They're showing up in the form of new analytics services that can replace an editor’s hunch with a scientific prediction of what story will perform best. For years, tools like Google Analytics and Omniture have told site owners which content performed well in the last day, or maybe the last hour. How does it work?

10 Niche Social Networks You've Never Heard Of Are you tired of friends who clutter up your Facebook feed with stuff you don't care about? Are you easily overwhelmed by the wide variety of information posted on Twitter on a daily basis? Is the Google+ population just not doing it for you? If you're looking for a social experience that caters to your specific interests, take a peek at these 10 niche networks you may not have heard of. What kinds of niche social networks do you belong to? Share your experiences in the comments.

Is Pinterest the Next Big Social Network in Europe? – February 22, 2012Posted in: Europe, Social Networking Pinterest.com has created a lot of buzz in the US, and it appears to be working its magic in the large EU markets as well. From May 2011 onwards, when the site began meeting our minimum reporting standards, the growth rate for visitors has been in the double, triple and quadruple digits. The Current State Of Social Networks 2012 By Shea Bennett at Media Bistro: Did you know that Twitter is the social network with the strongest growth rate in 2012, ahead of LinkedIn, Pinterest and Reddit? Facebook? That didn’t even make the cut. Still, when you’re closing in fast on one billion users, your annual growth rate does tend to slow down a smidgen. Still, don’t shed a tear for Mark Zuckerberg – save those for the owners of Digg, Bebo, Friendster and, of course, MySpace, who are the four social networks most in decline, reminding us that success in this space can be both dramatic and fleeting.

SlideShare Email Tracking: This Week in Social Media Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? SlideShare Introduces Send Tracker for Email Tracking: “With SlideShare’s new Send Tracker, a new content analytics tool for SlideShare Pro, you can now send content to a potential customer, see when they opened it, how they engaged with it and gain better insights on which parts resonated most.” Twitter Releases New Mobile Study: “Today, mobile is often the primary way people around the globe experience Twitter.” Twitter worked with Compete to share the latest research on Twitter mobile users.

Social Gaming Will Generate $1 Billion This Year [STATS] Social gaming is poised to become a billion-dollar industry this year, according to new research from eMarketer. Approximately 62 million U.S. Internet users — that's 27% of the total Internet-using population in the U.S. — will play at least one game on a social network on a monthly basis this year, a 15% increase from 2010, the research firm claims. The rate of spending on virtual goods and branded advertisements will outpace the growth in users. Consumers are expected to spend $653 million in virtual goods in 2011, up from $510 million last year.