Monetization
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Platform Developer Forum / Using Virtual Currency to Monetize
There's nothing difficult about the programming part of it, I'd say the difficulty lies in balancing how much your users are willing to pay for VC in your game. You want to make enough money to stay afloat, but players want to feel they get value for each dollar spent. Technically you have 3 routes to choose from, the first one has already been mentioned, a solution like social gold where VC is handled on the 3:rd party provider's server, you then interact with their servers using their API when transactions are made. I haven't done this myself so I can't provide details.eCPM refers to 'Effective Cost per Mile', that is, how much you are having to pay in order to run your pay per click or similar cost-per-action campaigns.
ECPM and How it Can Help You Monetize
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CHART OF THE DAY: Farmville-Maker Zynga's Revenues Reach $600 Million, Fueled By Social Obligations
Zynga, the social gamesmaker behind Farmville, has a revenue run-rate around $600 million, a source close to the company tells us. Another source confirms that Zynga is doing well over $1 million in revenue a day.
The new kings of apps - Fortune Tech
Their names may be unfamiliar -- Zynga, Fring, SPRXmobile -- but their apps are everywhere.
Dear Facebook developer, if you’ve banked your livelihood on banner ad-supported applications get ready for a rude awakening.
Ad-Supported Facebook Applications Are In For A Rude Awakening « @ the intersection
Quant Based Marketing for Start Ups | Noah Kagan's Okdork.com
When I first got the job at Mint before they launched Aaron Patzer (founder) told me I had to get Mint.com 100,000 users 6 months after launching. Shit, I was a bit nervous. This is common in most startups, fortunately Mint had over a million users after 6 months.
Most Social networks are today unsuccessful in their advertising strategy because they target an enormously large mass of heterogeneous users. First-generation targeting models (including semantic, contextual or behavioral targeting) don’t help either because these models are not tailored to the needs of social networks.
ADTELLIGENCE White Paper: Monetizationof strategies and business models for Social Networks