System

News brand engagement tips from HuffPo social manager. Photo: Jay Westcott Mandy Jenkins, formerly the social media editor of TBD, and soon-to-be social media manager for Huffington Post Politics, has been busy blogging away about social media best-practices for news brands over at her blog, Zombie Journalism.

“The key to communicating as a news brand – especially when many people are behind the curtain – is to have a set persona in mind,” Mandy says in one of her posts. “If the brand were a person, who would they be?” Mandy has managed the social presences of TBD and the Cincinnati Enquirer, and we shot her a few questions over the weekend asking her about her experiences with both. Lost Remote: Was there a different plan of attack, social media-wise, when you were at the Cincinnati Enquirer (print legacy) vs.

Mandy: There was a different plan of attack between TBD and The Enquirer, but it wasn’t rooted in the type of media. LR: How engaged in social media have the newsrooms you’ve worked in been? Top ten tips for brand engagement via social media. Brands seeking to engage their consumers via social media seem to be misunderstanding the whole concept of social media itself.

It's for the people, by the people and business needs to recognise this. The consumer now has the power, and consumers in numbers can carry a lot of influence. The main article covers five misconceptions that brands appear to have around the area, such as ROI expectations and the risks associated with getting involved. I've also offered ten tips for those businesses wishing to engage with their target market through social media, which I hope are useful. If you're an organisation that is chosing to ignore the soial media phenomenon I'd like to draw your attention to the last tip, entitled Do It! I have recently attended a number of seminars and round tables; downloaded industry podcasts and had numerous conversations with agencies, brands and new media journalists.

This is all part of my job, as well as research for my PhD. Here they are, in no particular order: HOW TO: Improve Engagement on Your Brand's Facebook Page [STATS] If you're looking to boost engagement on your brand's Facebook Page, a new report from Buddy Media has some key findings for you.

The social media marketing company collected data from 200 of its clients' Pages* over a 14-day period and found that time is an important factor in determining the success of a Facebook post. The study reveals that more often than not, a Facebook post is ill-timed — in fact, office hours could be the worst time to blast content. "While marketers may work Monday through Friday, Facebook is humming with activity 24-hours a day, seven days a week,” says Buddy Media CEO Michael Lazerow. And so, brands must adapt to their consumers' schedules in order to optimize their engagement. Here are the findings, along with tips about when and how to make the most of a Facebook post. Be Timely The study found that daily Facebook engagement has three peaks: early morning (7 a.m. Good timing on Facebook depends on the day of the week, too. Be Concise Ask For Engagement.