Advertising

Get flash to fully experience Pearltrees

CHART OF THE DAY: Facebook Is Dominating The Display Ad Market

http://www.businessinsider.com/chart-of-the-day-online-ad-impressions-2010-11

Facebook is dominating the U.S. display ad market, according to data from comScore . In Q3 2010, Facebook served 297 billion display ad impressions giving it 23% of the U.S. market for display ads. In the first quarter of 2009, it only had a 7% share. Yahoo came in a distant second place for Q3 2010 with 141 billion display ads and 11% of the market.

Mobile Advertising

http://www.businessinsider.com/chart-of-the-day-time-spent-vs-ad-spend-2010-1

CHART OF THE DAY: Internet Advertising Ready To Take More Money

The Internet is hogging more of our time than ever, but advertisers aren't spending an equally proportional amount of their budgets on the web, notes JP Morgan's Imran Khan in a report he put out this week.

YouTube - McDonald's: Steaming Transit Shelter outdoor / ambient

YouTube - Space Chair Project

Buzz

http://www.presse-citron.net/tilt-shift-video-le-monde-miniature-selon-hp

Trouvée au hasard d’une recherche dans le site HP, cette petite merveille de vidéo publicitaire institutionnelle « Create Amazing » passée relativement inaperçue, rendue avec le fameux effet tilt shift qui consiste à jouer sur le flou et la profondeur de champ pour donner l’impression d’un monde miniature.

Vidéo tilt shift HP | Presse-Citron

Media industry ad revenue declined 12% year-over-year to $125.3 billion in 2009, according to a report issued by Kantar Media, the WPP-owned research firm formerly known as TNS. The only major growth area: Online ad spending. Internet ads -- display only -- increased 7% in 2009, according to the report.