Neuroanthropology. Mind Hacks. Brain & Behavior. Neuroskeptic. Herd - the hidden truth about who we are. So it is 10 years ago this week that I first formally presented what I called the HERD hypothesis in written form (see above) at the Market Research Society in Birmingham (for which incidentally I shared the Best New Thinking Prize).
Since then - together with a number of brilliant folk - we've managed to evolve and "operationalise" the basic insight at the heart of this paper, with 2 more books, prizes from the nice people at WPP, ESOMAR and Emerald Insight along the way, a host of well-liked articles and some fascinating conversations and experiences with people I'm not sure I'd have met otherwise. It hasn't all been plain sailing - I have endured any number of pats on the head ("interesting but not really mainstream"), some strange challenges ("OK for kids marketing & poor people - maybe abroad? ") and occasionally some hostile responses ("we don't believe that monkey shit round here" being my favourite). ...you'll know what to think, won't you?
Yes, the HERD effect is at play... The Social Atom. Brains On Purpose™ Since the past is usually an important factor in a dispute, understanding the process of memory can be helpful to anyone involved in the dispute and its resolution.
Although the malleability of memory is not a new topic here at this blog, a reminder can be of value. So here's a news release from Northwestern University. Your memory is no video camera; it edits the past with present experiences February 4, 2014 | by Marla Paul. ZERO ANTHROPOLOGY. ICCI Home.