Get flash to fully experience Pearltrees
SUN VALLEY, Idaho (Reuters) - The traditional media industry may be under fire as the weak economy crushes advertising spending, but companies and investors are scrambling to stake out territory in the new world of mobile content. Media conglomerates, hardware makers and telecommunications carriers are all eyeing the nascent wireless media market, spurred by smartphones like Apple Inc's iPhone and Research In Motion Co Ltd's BlackBerry. Highflying start-ups with strong mobile credentials, such as microblogging site Twitter, have increasingly become the subject of acquisition rumors even as their unproven business models mean a deal is unlikely at this week's Sun Valley media and technology conference organized by Allen & Co.
Media money moving into mobile | U.S. | Reuters
NEW YORK Standing before an overflow crowd of the crème de la crème of the advertising world in Cannes this summer, Nike global director of digital media Stefan Olander explained how the brand saw its mission as building community through applications. He highlighted a new initiative: the Ballers Network, a robust Facebook application built by digital shop R/GA for basketball players to find games and manage leagues. On its Web site, Nike promises it will "revolutionize the way players around the world connect online and compete on the court."
Apps: The Newest Brand Graveyard
Publications - Show Me The Money: Facebook Tests Engagement Ads
DMR Searchable Index Connects Advertisers With Technology by Laurie Sullivan Yesterday, 9:54 PM Trusted social signals and word of mouth have become important input for consumers making a purchase decision. Now a group of ad industry entrepreneurs and veterans have adapted that model to support businesses through the DMR Index, an online platform created to evaluate technology and solve the biggest ...
In May 2007, Facebook Inc. invited software developers to create free software programs that members of the social-networking site could use to entertain and inform each other. A year later, it's time to ask: What has worked and what hasn't? There's plenty to pick from.
