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NEW YORK Standing before an overflow crowd of the crème de la crème of the advertising world in Cannes this summer, Nike global director of digital media Stefan Olander explained how the brand saw its mission as building community through applications. He highlighted a new initiative: the Ballers Network, a robust Facebook application built by digital shop R/GA for basketball players to find games and manage leagues. On its Web site, Nike promises it will "revolutionize the way players around the world connect online and compete on the court."
Apps: The Newest Brand Graveyard
Publications - Show Me The Money: Facebook Tests Engagement Ads
Tokyo's Irep Gears Up For Google AdWords Shift by Tyler Loechner 45 minutes ago RTM Daily wrote back in February that the Google AdWords update could shake up mobile RTB.
By RIVA RICHMOND In May 2007, Facebook Inc. invited software developers to create free software programs that members of the social-networking site could use to entertain and inform each other. A year later, it's time to ask: What has worked and what hasn't?
