Christel
Communicator, music lover. I work for Edelman & Blame Sally
Event Planning Online: 14 Essential Social Media Tools. Jason Keath is the founder of Social Fresh, a social media conference for marketers.
He organizes social media events across the country, consults with companies on social media, and blogs at JasonKeath.com. Free tools make planning events easier than ever. From the first stages of planning through post event followup, there are tools for every detail.
Clients. Web and Social Media. SF SM. Me. Interactive advertising. Music. Technologizer Tweet-Up. Various stuff. Mobile Productivity Tools for the Small Business : Technology. As a small business owner, you’re likely constantly on the go — whether it’s in the air, on the road to clients, or even just making the rounds in your own office setting.
You may already have a smartphone with you at all times, but are you getting the most out of it? Now that every mobile platform has an application store, your constant companion can do a lot more than keep you up-to-date on email. Taking even a small amount of time to zoom out and assess, re-assess or experiment with new tools can make all the difference in your workflow, saving you both time and frustration.
Let’s take a look at some of the types of tools you might want to consider running on your mobile device. To-Do Lists Whether or not you’re an aficionado of David Allen’s popular Getting Things Done system, getting your current tasks out of your head and onto paper (or in this case, digital storage) is most likely a high priority. Calendaring Mobile Office Keep Exploring. TiVo Inks Measurement Deal With Web Giant. 10 Adobe AIR Apps That Simplify Our Lives.
This series is supported by Times Reader 2.0.
Learn more about The New York Times' latest innovation in newspaper delivery here. Since its launch in early 2008, Adobe AIR has spread like wildfire across the Web. The lightweight platform, which allows users to run Web-based applications on Linux, Mac and Windows desktops, has had well over 200 million installs. Now there are thousands of apps that are capable of doing everything from image editing to managing your Twitter account. It's clear that AIR is a vital tool for bringing the power of the Web to your desktop and your fingertips.
How I Tweet : The World. How CMOs Should Function in a Recession - John Quelch - HarvardB. By John Quelch | 9:17 AM February 23, 2009 Some good news for marketing heads: Chief Marketing Officers (CMOs) are holding on to their jobs longer.
Spencer Stuart’s annual survey of CMO tenure at the 100 most advertised brands in the USA reveals average time on the job has risen to 28.4 months from 26.8 months in 2007 and 23.2 months in 2006. The popular interpretation of this data is that CMOs are aligning better with CEOs. The latter are no longer expecting instant rainmaking and the former have learnt to be humble. CMOs have learned not to pontificate about brand values before researching the issue, and they no longer fire the incumbent advertising agency the day after being appointed. The economic recession has, perhaps surprisingly, elevated the standing of the CMO.
Shifting consumer behavior. Price positioning. Stretching marketing dollars. Embracing digital. The best CMOs have both left brain and right brain proficiency. Alltop - Top Marketing News. Top 10 Wireless Predictions for 2010. Search and the social graph cdixon.org – chris dixon's blog. Google has created a multibillion-dollar economy based on keywords.
We use keywords to find things and advertisers use keywords to find customers. As Michael Arrington points out, this is leading to increasing amounts of low quality, keyword-stuffed content. The end result is a very spammy internet. (It was depressing to see Tim Armstrong cite Demand Media, a giant domain-name owner and robotic content factory, as a model for the new AOL.)
Some people hope the social web — link sharing via Twitter, Facebook etc — will save us. On Twitter you have to ‘game’ people, not algorithms. These are both sound points. Searches related to news, blog posts, funny videos, etc. are mostly a loss leaders for Google. Use Wikipedia as a Marketing Tool. Only eight years old, Wikipedia, 'the free encyclopedia that anyone can edit' already has more than three million articles in English alone, covering nearly all major companies and a lot of minor ones as well.
Should yours be among them? 'If you're consumer-facing, it's important to be in Wikipedia,' says Sharon Nieuwenhuis, account manager at RLM PR, a public relations firm that offers Wikipedia placement and article correction among its services. A Service of mBLAST.