Strategic Communication: How to Develop Strategic Messaging and Positioning. PART 1: Why care about strategic messaging and positioning Strategic messaging and positioning are often overlooked by tech companies.
It’s difficult to quantify the impact of bad messaging. And it’s just as difficult to present any accurate ROI for implementing or changing the approach of how we talk about a company or product. Think about Gary Vaynerchuk’s response to a client who wanted to know the ROI of social media. He asked her, “What’s the ROI of your mother?” Messaging is a key part of building any great company. As Peter Drucker pointed out — “there is only one valid definition of business purpose: to create a customer”.
If an organization exists — it communicates. Before we discuss how to define, evaluate and design your strategic messaging, let’s look at specific business areas and see how strategic messaging impacts all internal and external communication in your organization. Product/market fit also means message/customer fit Product/market fit = Message/customer fit Sales 2. 11 Shockingly Brilliant Hacks to Get Searchers to Click. Marketers know: organic search traffic is super valuable, but it’s getting harder and harder to come by.
People are searching for answers to their every question and need, often while they’re out on mobile devices and completely motivated to buy. Where can I find a shoe store near me? Who has the best pizza in Boston? Who can fix a flat tire on the weekend? Millions of queries are handled by Google day in and day out, and you want your business to appear in the organic listings as often as possible when it might be the best answer. But organic search has become crazy competitive. What’s more, you’re up against other similar businesses, but they’re not your only competition.
These 42 Tools Will Take Your Content To The Next Level…No Matter Your Strategy, Industry or Skill… Whether you’re an artist, entrepreneur, marketer, freelancer or something else, I’m sure we all can agree on one thing: creating solid, online content consistently can be hard as hell!
Despite this, content has only a handful of components. By mastering these components, one by one, you will better position yourself to be a top content creator in your field. These components are preparation, execution, and promotion. Preparation and promotion consists of what you’d expect: Strategically preparing your piece of content to provide value to others, promote it to rise above the noise, and get the engagement you deserve. The execution — however complex we would like to think it is — almost always consists of a combination of writing, photography/graphic design, and video. Below, I have taken all these components, and boiled down hundreds of contenders to bring you the top 3 of each category. These tools include pieces of content, apps, Chrome extensions, websites, and more. Preparation Hootsuite. What a Shrinking Social Media Landscape Means for Influencers and Marketers. On October 27th, Vine announced it would officially be shutting down operations.
It was a sad day in social media, but not necessarily an unexpected one. The death of Vine is a symptom and signal of a much larger trend coming to a head in recent years: A consolidating market in the social media landscape, as well as the tech industry, more generally. Tumblr is crumbling. Meerkat recently announced they would be closing their doors. Facebook and Microsoft are shamelessly cloning products as opposed to acquiring them. I’m sensing a pattern here. There Can Be Only One! For better or worse, massive changes are taking place. The Law of Duality within The 22 Immutable Laws of Marketing states every market becomes a two-horse race in the long run (Pepsi and Coca-Cola, Nike and Reebok, Uber and Lyft, etc.).
5 Crazy Hacks to Improve Your Facebook News Feed Reach. Organic reach on Facebook is low and declining, especially with the latest announcement from the social network that’s visited by more than a billion users every day.
Facebook will show more videos and pictures posted by family and friends instead of news and other marketing content from brands, businesses, and publishers. How bad is organic engagement on Facebook? On average, it’s somewhere in the neighborhood of less than 1 percent. Yikes. Every once in a while, one of your posts might still get tons of organic engagement. Facebook: Unhackable. Content Is King: 190 Tools to Share Something Fun and Useful. 61 Social Media Metrics, Defined. How to Calculate Social Media ROI: A Delightfully Short Guide. If the concept of social media ROI feels rather enormous, you’re not alone.
I am amazed—and sometimes astounded—at the breadth of the topic. So that’s made the exercise of writing a “delightfully short” guide to social media ROI all the more fun and challenging. I’ve given myself under 1,000 words to provide an overview of social media ROI and how to apply it to your social media marketing efforts. I’d love to hear your feedback in the comments! What Does Social Media ROI Look Like? ROI has its roots in business finance. Social media ROI is what you get back from all the time, effort, and resources you commit to social. Of course, there are no dollar signs dangling from retweets or likes. So in order to track ROI, the key elements would be:
7 Goal-Setting Tips and Strategies for Social Media Marketers. “How cool would it be to have 1 million Facebook fans?”
This is how I tend to go about setting social media marketing goals. I pull an aspirational number out of the air and go for it. Would it be cool to have 1 million Facebook fans? Absolutely! Is this the right way to set goals? Coming up with goals for our Facebook page and other social media channels has often been a bit haphazard for me. Keep reading below to see five amazing strategies that I found. 7 Popular Goal-Setting Strategies for Marketers to Try What you get by achieving your goals is not as important as what you become by achieving your goals. – Henry David Thoreau I love this quote from Thoreau because it emphasizes the process over the end result.
Golden Rules for Social Media Managers and Marketers.