Google poursuit sa révolution sociale avec le bouton +1 et le rachat de PostRank. Initiée il y a quelque temps, Google poursuit son processus de transformation vers une utilisation plus poussée des médias sociaux.
En quoi est-ce une révolution ? Parce que Google est une société d’ingénieurs qui a bâti son empire sur son algorithme, injecter de l’humain dans cet algorithme est une démarche contre nature (après tout les humains sont perfectibles et partiaux). Si le débat est aujourd’hui enlisé sur le terrain de la recherche sociale (au sujet de laquelle je suis partagé : Mythes et réalités de la social search), les équipes de Google sont petit à petit en train d’avancer leurs points et de faire une stratégie de contournement pour ne pas affronter Facebook en concurrence directe. Annoncé en début d’année (Introducing the +1 button), le bouton +1 est enfin disponible pour l’ensemble des sites du web. Le principe de ce bouton est de permettre aux internautes de déclarer leur appréciation d’un article, d’un produit, d’une vidéo… en cliquant sur le bouton +1. Google Plus...the Facebook Page. How do we know that Google Plus has really made it?
It has its own Facebook page! On this new page, called "Google Plus Help, Tips and Tricks," liked by a whopping 36 people so far, you can discover links to blog posts and other "tips" shared by Google Plus fans. But mostly, it's being used to beg for invites. Thanks, Linda Lawrey, Google Plus user extraordinaire, for re-sharing this somewhat hilarious new resource (via Amit Mehta's original post), but, so far, we think the best tips are being shared right on Google Plus itself. And re-shared by you, come to think of it. Here's a sampling: Via Alex Quinn (Text Tricks) _? Via Matt Cutts (Misc. A few Google Plus tips:- You can click on profile pictures to rotate through them. Via Florian Rohrweck (Messaging Someone) There are two main ways:1.)
Via David Gagnon (APK for those outside the U.S.) Get your Google Plus APK Here! Via Garry Boyer (For Staying Private) Via Hashim Warren (Hidden Feature for Sparks) To Have Business Profile Pages. Jeff Huber, Google VP of Local and Commerce, has indicated that Google+, at some point in the near future will include the option for business profile page.
Here is his comment: And pre-emptively answering a question — yes, we will have (smb) business profile pages on Google+. I can’t announce a launch date yet, but we want to make them *great*, and we’re coding as fast as we can. He has additionally indicated that he will be using Google+ as his primary voice (not Twitter) and that, if we let him know, he will make invites available for the Google+ field trial to anyone that needs one. I am not sure what I think about the idea of having a second SMB profile in addition to an already claimed Places page (it is early, I am on vacation and typing on a bad cell signal on my iPhone but wanted to get this out).
If nothing else, Jeff putting up with my tweaks and providing this information, demonstrates the possibility of a coming transparency from the folks at Google Local (hooray!!).