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Search Engine Land: Must Read News About Search Marketing & Search Engines. Is Google “Hiding” Crucial AdWord Options? In the AdWords interface, hidden information and default opt-in settings work against the advertiser and make it hard for them to exert full control over paid search advertising campaigns.

Is Google “Hiding” Crucial AdWord Options?

In fact, the interface sometimes feels like it’s designed in a way that it can appear to a casual observer that nothing is missing. Does that mean Google is intentionally being evil? Well, “hiding the banana” certainly benefits the company and can increase revenues if advertisers are forced to use less precision. In this article, I’ll provide some useful reminders of what to look harder for in the AdWords interface. Negative Keyword Options Google definitely plays hide the banana with negative keyword options. In terms of keywords, there’s more hide the banana. These seem like small, picky nuances when taken individually, but taken together, they add up to a constant battle to win back full control of Google AdWords and advertising campaign settings.

Default Mobile Advertising Option. Twitter’s US Adoption At 8%, Report Says. Eight percent of Internet users in the US are Twitter users, and the service is more popular among African-Americans and Latinos than white Internet users.

Twitter’s US Adoption At 8%, Report Says

Those are some of the findings from a new Pew Research Center report. Pew surveyed more than 2,200 US adult web users during November and asked, “Do you use Twitter?” As you can see on the chart below, 8% of all respondents said yes. And, breaking it down further, females, young adults, and city dwellers are more likely to use Twitter. And Twitter is more popular among African-American and Latino Internet users than it is among Caucasians. The Pew report includes some additional results from two smaller surveys conducted in October. The types of activity those 102 Twitter users conduct on Twitter varies from 72% saying they post personal updates, to only 24% saying they post their location on Twitter. Leveraging The Tension Between Conversion Optimization & SEO. In today’s post I am going to discuss the importance of conversion optimization (or landing page optimization), why it is critical to online marketing success and how it interacts with SEO.

Leveraging The Tension Between Conversion Optimization & SEO

I am not going to cover conversion optimization in as much depth as the team that writes the conversion science column, but will set the stage for understanding the way it impacts SEO. There are a few major factors which are at the root of conversion optimization, such as: Where the user is in the conversion process. Are they ready to buy, or are they just browsing for info? Gizmodo.

Lifehacker, tips and downloads for getting things done. Is a Brilliant, Real-Time File-Sharing Pipe, No Add-ons Required. Why You Shouldn't Switch Your Email to Facebook. The Five Best Chrome Webapps That Aren't Just Bookmarks. @philosopher_dog: While I'm not the biggest fan of the app store, I do think they have their advantages.

The Five Best Chrome Webapps That Aren't Just Bookmarks

When the Mac app store was first announced, I was pissed, until I realized it's really not that different from a Linux repository—it really makes it a lot easier for the user to find and install the software they need. :-/ And I love my netbook. TechCrunch. Keep Legs Apart to Prevent Laptop Heat from Hurting Fertility.

WSI Digital Marketing Blog. What is a Long Tailed Keyword… and why do I want one? No the keyword “alligator” would not qualify… unless of course you sold alligators.

What is a Long Tailed Keyword… and why do I want one?

Even then that single word is not what I am referring to. “alligator shoes” is better, but not quite the long tail I was looking for. How about “alligator shoes for women”? Business Owners Across the Globe Learn How Google’s New ‘Place Search’ Impacts Their Online Brand. Today was the encore session of our special webinar: “How Google’s New ‘Place Search’ Feature Impacts Your Business – Learn to Stay Competitive.”

Business Owners Across the Globe Learn How Google’s New ‘Place Search’ Impacts Their Online Brand

As always, it was a great turnout and WSI is more than happy to facilitate these educational forums aimed to keeping your business on the forefront of the digital marketing space! Business owners and marketing professionals from around the world tuned in for expert insight into online techniques and best practices for adapting to the latest game-changer Google made with the launch of their Place Search feature. Anatomy of a Facebook Business Page.

Just like the IRS insists that you separate your personal finances from your business finances, the same is true with your Facebook Personal page and your Facebook Business Page.

Anatomy of a Facebook Business Page

Sure, it’s OK to have fun on your business page; in fact, it’s desirable. But at the end of the day, it does represent your business. Social Networking: The Future. Editor’s note: This is the third of a three-part guest post by venture capitalist Mark Suster of GRP Partners on “Social Networking: The Past, Present, And Future.”

Social Networking: The Future

Read Part I and Part II first. This series is an adaptation of a recent talk Suster gave at the Caltech / MIT Enterprise Forum on “the future of social networking.” You can watch the video here , or you can scroll quickly through the Powerpoint slides embedded at the bottom of the post or here on DocStoc. What social media tools are you most likely to use?

Social Media (Web 2.0) can be found almost everywhere on the web.

What social media tools are you most likely to use?

The online viewing public has shifted towards a more social media approach and many popular search engines are already incorporating social media results in their complex search engine algorithms. Even though Social Media (Web 2.0) has been around for quite some time, many online businesses are following this popular digital marketing trend to market their products, services and to establish their brand online. Social Media Marketing Social Media Marketing (SMM) allows you to promote your brand by making your presence known on targeted social media channels and tools. These tools include blogs, social networking sites, social bookmarking, micro-blogging, video and image sharing, instant messaging, forums, etc. The Question. Do you know your website audience? You want to attract people who are interested in what you have to offer.

Do you know your website audience?

Knowing who your audience is and what they are looking for is critical. Your website needs to focus on a specific segment of people with a specific need. Many people try to make their website be too broad and be everything for everybody. The truth is that if you build a website for everyone, it will attract no one. WSI Digital Marketing Blog. Blogging is great and we can all benefit from it. It is keyword rich, full of valuable information and links can be added in the comments which direct people back to your website. But not always. This depends if the blog is set up with a “nofollow.” For example, a WordPress blog is a “nofollow” blog by default. Encore Session of Special Webinar: How Google's New "Place Search" Feature Impacts Your Business.

Earlier this week we conducted a special webinar geared to educating businesses on how to stay competitive online in light of the recent changes made to Google’s local search. And now set for December 1st, we’ve scheduled an encore session of this special webinar “How Google’s New ‘Place Search’ Feature Impacts Your Business – Learn to Stay Competitive!” Upon the launch of Google’s “Place Search”, our digital marketing experts recognized one very critical factor: establishing an optimized web presence for your business is an absolute MUST if you intend on attracting any local customers.

With that said, think of the new “Place Search” as a signal that your business’ online strategy is calling for a re-vamp! Online PR Progress : WSI Digital Marketing Blog. When the Internet was created, I imagine no one really understood its full potential, and certainly no one would have predicted where we are now. When people started using the Web it was for the occasional search and perhaps the odd email. As things moved on and developed, we found emails became a more common place because it was a quicker way to make contact with someone, especially in business.

E-commerce was developed and people started to search products and services online. People started to realize that the whole world was open to them and not just their local store. The Internet meant that companies really had to offer the very best service possible, the best products and good prices too. Search Engine Optimization meant that people could push their website closer to the top, above the competition.

Complimentary Whitepaper! The Power of Email Marketing & Social Media Marketing. We are less than a day away from WSI’s last free webinar of 2010, “The Power of Email Marketing and Social Media Marketing.” And just in the nick of time, is the release of our complimentary whitepaper to supplement the invaluable insights and tips to be shared during tomorrow’s webinar sessions. Does my low click-through-rate cost me more? The great thing about Pay-Per-Click (PPC) is that you only pay when someone who is looking for your products or services actually clicks on your ad and goes to your website.

If only a few people who search on your keywords actually click through, no big deal right? After all, you are only paying for the ones that do. Not so fast…. There is a little thing Google calls their “Quality Score.” The Google Quality Score is determined by a variety of different factors, but I want to focus on only one for now: Click-through-rate (CTR). Top 3 Tips for Your Business’ PPC Campaigns & Landing Pages. In spite of the size of your business, its industry or the nature of your digital marketing strategy, I am sure that we can all agree on one thing: Complimentary Whitepaper! Conversion Architecture: The Key Steps to Converting Traffic into Business.

420M People In China Have Internet Access, 99% Use Baidu For Search. Smashing Magazine. Mastering Photoshop: Unknown Tricks and Time-Savers - Smashing Magazine. Advertisement. Multivariate Testing in Action: Five Simple Steps to Increase Conversion Rates - Smashing Magazine. Advertisement The attention span on the Web has been decreasing ever since Google had arrived and changed the rules of the game. Now with millions of results available on any topic imaginable, the window to grab a visitor’s attention has decreased significantly (in 2002, the BBC reported it is about 9 seconds1).

Mashable. Is Twitter About to Let Businesses Claim Locations? Twitter has allowed users to tweet their location via its Places feature for a while now, but now it looks like the company is taking Places a step further with a feature that lets businesses "claim" a location or place. The feature, first spotted by the Hacker News community and tech pioneer Dave Winer, provides a permanent URL for specific locations, along with a list of people who have recently tweeted from that location and their tweets.

The interesting part though is that at least one of these pages, Twitter HQ, has been "claimed" by @Twitter. Why the Best Online Marketing May Be Headed Offline. Hamilton Chan is CEO of Paperlinks and Paperspring. Through its iPhone app and QR web platform, the just-launched Paperlinks platform makes context-sensitive marketing plug-and-play for small, medium and large businesses. The hyperlink is the fundamental building block of the Internet, and effectively ties reference points to useful content. Without the hyperlink, the web would be nothing more than silos of content lacking semantic connections. More Than 250 Million People Use Facebook on a Daily Basis. Facebook founder and CEO Mark Zuckerberg just shared that his company has more than 500 million members, and more than half of them use Facebook every day, with growth accelerating thanks to mobile. Mark Zuckerberg to Donate Most of His Wealth to Charity. You Can Now Log in to MySpace with Facebook.

Each Month 250 Million People Use Facebook Connect on the Web. The Future Will Be Personalized. Chinese Woman Sentenced to Labor Camp Over Tweet. How Social Media Is Changing the Way Movies are Promoted. Startups. Facebook Makes Major Announcement: Is It E-Mail? [LIVE] Twitter’s Official Analytics Product Has Arrived. Who Links To Your Site Matter...A Lot. Brings Its Daily News Aggregator to Facebook. LinkedIn CEO: Yahoo Isn't Over. LinkedIn Launches Share Button. Ron Conway’s Crystal Ball: 12 Startups On The Cusp. Uploading 101 with Professor Compressor. Google Cleans Up Messy Data with Refine. The Unprecedented Rise of Apple iOS and Other Internet Trends [STATS] Facebook Announces Special Event: Is It About to Overhaul Messages? HOW TO: Get the Most From a Small Business Social Media Presence.

SEO - Search Engine Optimization. Answers to the SEO Professional's Litmus Test.