Google’s Matt Cutts somewhat confirmed on Twitter that Google has taken action on another guest blogging network. This network is named PostJoint and claims “there’s no footprints.” Someone tweeted to Matt that PostJoint was penalized. In fact, if you check out Google for a search on their name, their web site no longer ranks on […] April 18, 2014 at 12:17 pm ET by Barry Schwartz | | Read Story
Is Google “Hiding” Crucial AdWord Options? In the AdWords interface, hidden information and default opt-in settings work against the advertiser and make it hard for them to exert full control over paid search advertising campaigns. In fact, the interface sometimes feels like it’s designed in a way that it can appear to a casual observer that nothing is missing. Does that mean Google is intentionally being evil? Well, “hiding the banana” certainly benefits the company and can increase revenues if advertisers are forced to use less precision. In this article, I’ll provide some useful reminders of what to look harder for in the AdWords interface. Negative Keyword Options
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Leveraging The Tension Between Conversion Optimization & SEO In today’s post I am going to discuss the importance of conversion optimization (or landing page optimization), why it is critical to online marketing success and how it interacts with SEO. I am not going to cover conversion optimization in as much depth as the team that writes the conversion science column, but will set the stage for understanding the way it impacts SEO. There are a few major factors which are at the root of conversion optimization, such as: Where the user is in the conversion process. Are they ready to buy, or are they just browsing for info? Bryan and Jeffrey Eisenberg have long pushed us to understand that people have different personas that we need to cater to.
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The Five Best Chrome Webapps That Aren't Just Bookmarks @philosopher_dog: While I'm not the biggest fan of the app store, I do think they have their advantages. When the Mac app store was first announced, I was pissed, until I realized it's really not that different from a Linux repository—it really makes it a lot easier for the user to find and install the software they need. :-/ And I love my netbook.
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WSI Digital Marketing Blog
What is a Long Tailed Keyword… and why do I want one? | WSI Digital Marketing Blog No the keyword “alligator” would not qualify… unless of course you sold alligators. Even then that single word is not what I am referring to. “alligator shoes” is better, but not quite the long tail I was looking for. How about “alligator shoes for women”?
Business Owners Across the Globe Learn How Google’s New ‘Place Search’ Impacts Their Online Brand | WSI Digital Marketing Blog Today was the encore session of our special webinar: “How Google’s New ‘Place Search’ Feature Impacts Your Business – Learn to Stay Competitive.” As always, it was a great turnout and WSI is more than happy to facilitate these educational forums aimed to keeping your business on the forefront of the digital marketing space! Business owners and marketing professionals from around the world tuned in for expert insight into online techniques and best practices for adapting to the latest game-changer Google made with the launch of their Place Search feature. All-in-all, this special presentation was geared to answering one question that is undeniably on the minds of all marketing savvy business owners: “In light of Google’s new Place Search, how can my company stay competitive online?” And with that concern in mind, our webinar offered up strategic guidelines for optimizing your business’ Google Place listing.
Just like the IRS insists that you separate your personal finances from your business finances, the same is true with your Facebook Personal page and your Facebook Business Page. Sure, it’s OK to have fun on your business page; in fact, it’s desirable. But at the end of the day, it does represent your business. Anatomy of a Facebook Business Page | WSI Digital Marketing Blog
Editor’s note: This is the third of a three-part guest post by venture capitalist Mark Suster of GRP Partners on “Social Networking: The Past, Present, And Future.” Read Part I and Part II first. This series is an adaptation of a recent talk Suster gave at the Caltech / MIT Enterprise Forum on “the future of social networking.”
Social Media (Web 2.0) can be found almost everywhere on the web. The online viewing public has shifted towards a more social media approach and many popular search engines are already incorporating social media results in their complex search engine algorithms. Even though Social Media (Web 2.0) has been around for quite some time, many online businesses are following this popular digital marketing trend to market their products, services and to establish their brand online. Social Media Marketing Social Media Marketing (SMM) allows you to promote your brand by making your presence known on targeted social media channels and tools. These tools include blogs, social networking sites, social bookmarking, micro-blogging, video and image sharing, instant messaging, forums, etc. What social media tools are you most likely to use? | WSI Digital Marketing Blog
Do you know your website audience? | WSI Digital Marketing Blog You want to attract people who are interested in what you have to offer. Knowing who your audience is and what they are looking for is critical. Your website needs to focus on a specific segment of people with a specific need. Many people try to make their website be too broad and be everything for everybody.
PR, Blogging and Following | WSI Digital Marketing Blog Blogging is great and we can all benefit from it. It is keyword rich, full of valuable information and links can be added in the comments which direct people back to your website. But not always. This depends if the blog is set up with a “nofollow.” For example, a WordPress blog is a “nofollow” blog by default.
Earlier this week we conducted a special webinar geared to educating businesses on how to stay competitive online in light of the recent changes made to Google’s local search. And now set for December 1st, we’ve scheduled an encore session of this special webinar “How Google’s New ‘Place Search’ Feature Impacts Your Business – Learn to Stay Competitive!” Upon the launch of Google’s “Place Search”, our digital marketing experts recognized one very critical factor: establishing an optimized web presence for your business is an absolute MUST if you intend on attracting any local customers. With that said, think of the new “Place Search” as a signal that your business’ online strategy is calling for a re-vamp! Tune in on December 1st, 2010, at 11:00am EST for a free webinar with a WSI expert and all the industry know-how your business will need as you learn how to leverage Google’s changes to stay competitive in your local online market. Here are some topics we’ll be covering at the webinar: Encore Session of Special Webinar: How Google's New "Place Search" Feature Impacts Your Business | WSI Digital Marketing Blog
Online PR Progress : WSI Digital Marketing Blog
Complimentary Whitepaper! The Power of Email Marketing & Social Media Marketing | WSI Digital Marketing Blog
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Top 3 Tips for Your Business’ PPC Campaigns & Landing Pages | WSI Digital Marketing Blog
Complimentary Whitepaper! Conversion Architecture: The Key Steps to Converting Traffic into Business | WSI Digital Marketing Blog
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