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Search Engine Land: Must Read News About Search Marketing & Search Engines. Is Google “Hiding” Crucial AdWord Options? In the AdWords interface, hidden information and default opt-in settings work against the advertiser and make it hard for them to exert full control over paid search advertising campaigns.

Is Google “Hiding” Crucial AdWord Options?

In fact, the interface sometimes feels like it’s designed in a way that it can appear to a casual observer that nothing is missing. Does that mean Google is intentionally being evil? Well, “hiding the banana” certainly benefits the company and can increase revenues if advertisers are forced to use less precision. In this article, I’ll provide some useful reminders of what to look harder for in the AdWords interface. Negative Keyword Options Google definitely plays hide the banana with negative keyword options. In terms of keywords, there’s more hide the banana. These seem like small, picky nuances when taken individually, but taken together, they add up to a constant battle to win back full control of Google AdWords and advertising campaign settings.

Default Mobile Advertising Option. Twitter’s US Adoption At 8%, Report Says. Eight percent of Internet users in the US are Twitter users, and the service is more popular among African-Americans and Latinos than white Internet users.

Twitter’s US Adoption At 8%, Report Says

Those are some of the findings from a new Pew Research Center report. Pew surveyed more than 2,200 US adult web users during November and asked, “Do you use Twitter?” As you can see on the chart below, 8% of all respondents said yes. Leveraging The Tension Between Conversion Optimization & SEO. In today’s post I am going to discuss the importance of conversion optimization (or landing page optimization), why it is critical to online marketing success and how it interacts with SEO.

Leveraging The Tension Between Conversion Optimization & SEO

I am not going to cover conversion optimization in as much depth as the team that writes the conversion science column, but will set the stage for understanding the way it impacts SEO. There are a few major factors which are at the root of conversion optimization, such as: Where the user is in the conversion process. Gizmodo. Lifehacker, tips and downloads for getting things done. Is a Brilliant, Real-Time File-Sharing Pipe, No Add-ons Required. Why You Shouldn't Switch Your Email to Facebook.

The Five Best Chrome Webapps That Aren't Just Bookmarks. @philosopher_dog: While I'm not the biggest fan of the app store, I do think they have their advantages.

The Five Best Chrome Webapps That Aren't Just Bookmarks

When the Mac app store was first announced, I was pissed, until I realized it's really not that different from a Linux repository—it really makes it a lot easier for the user to find and install the software they need. TechCrunch. Keep Legs Apart to Prevent Laptop Heat from Hurting Fertility. WSI Digital Marketing Blog. What is a Long Tailed Keyword… and why do I want one? No the keyword “alligator” would not qualify… unless of course you sold alligators.

What is a Long Tailed Keyword… and why do I want one?

Even then that single word is not what I am referring to. “alligator shoes” is better, but not quite the long tail I was looking for. How about “alligator shoes for women”? Now we’re heading in the right direction… Long Tail Keywords are search phrases that combine 3 or more words. Business Owners Across the Globe Learn How Google’s New ‘Place Search’ Impacts Their Online Brand. Today was the encore session of our special webinar: “How Google’s New ‘Place Search’ Feature Impacts Your Business – Learn to Stay Competitive.”

Business Owners Across the Globe Learn How Google’s New ‘Place Search’ Impacts Their Online Brand

As always, it was a great turnout and WSI is more than happy to facilitate these educational forums aimed to keeping your business on the forefront of the digital marketing space! Business owners and marketing professionals from around the world tuned in for expert insight into online techniques and best practices for adapting to the latest game-changer Google made with the launch of their Place Search feature. All-in-all, this special presentation was geared to answering one question that is undeniably on the minds of all marketing savvy business owners: Anatomy of a Facebook Business Page. Social Networking: The Future. Editor’s note: This is the third of a three-part guest post by venture capitalist Mark Suster of GRP Partners on “Social Networking: The Past, Present, And Future.”

Social Networking: The Future

Read Part I and Part II first. This series is an adaptation of a recent talk Suster gave at the Caltech / MIT Enterprise Forum on “the future of social networking.” You can watch the video here , or you can scroll quickly through the Powerpoint slides embedded at the bottom of the post or here on DocStoc. Follow him on Twitter @msuster. What social media tools are you most likely to use? Social Media (Web 2.0) can be found almost everywhere on the web.

What social media tools are you most likely to use?

The online viewing public has shifted towards a more social media approach and many popular search engines are already incorporating social media results in their complex search engine algorithms. Even though Social Media (Web 2.0) has been around for quite some time, many online businesses are following this popular digital marketing trend to market their products, services and to establish their brand online. Social Media Marketing Social Media Marketing (SMM) allows you to promote your brand by making your presence known on targeted social media channels and tools. These tools include blogs, social networking sites, social bookmarking, micro-blogging, video and image sharing, instant messaging, forums, etc.

The Question. Do you know your website audience? You want to attract people who are interested in what you have to offer.

Do you know your website audience?

Knowing who your audience is and what they are looking for is critical. Your website needs to focus on a specific segment of people with a specific need. Many people try to make their website be too broad and be everything for everybody. The truth is that if you build a website for everyone, it will attract no one. Build your site to suit the taste of your ideal customer. WSI Digital Marketing Blog. Blogging is great and we can all benefit from it.

WSI Digital Marketing Blog

It is keyword rich, full of valuable information and links can be added in the comments which direct people back to your website. But not always. This depends if the blog is set up with a “nofollow.” For example, a WordPress blog is a “nofollow” blog by default. Encore Session of Special Webinar: How Google's New "Place Search" Feature Impacts Your Business. Online PR Progress : WSI Digital Marketing Blog. When the Internet was created, I imagine no one really understood its full potential, and certainly no one would have predicted where we are now.

When people started using the Web it was for the occasional search and perhaps the odd email. Complimentary Whitepaper! The Power of Email Marketing & Social Media Marketing. We are less than a day away from WSI’s last free webinar of 2010, “The Power of Email Marketing and Social Media Marketing.” And just in the nick of time, is the release of our complimentary whitepaper to supplement the invaluable insights and tips to be shared during tomorrow’s webinar sessions. More and more, business owners and marketing savvy professionals like yourself are learning the how-to’s of leveraging the latest digital marketing tools and techniques. Does my low click-through-rate cost me more? The great thing about Pay-Per-Click (PPC) is that you only pay when someone who is looking for your products or services actually clicks on your ad and goes to your website. If only a few people who search on your keywords actually click through, no big deal right? After all, you are only paying for the ones that do.

Top 3 Tips for Your Business’ PPC Campaigns & Landing Pages. In spite of the size of your business, its industry or the nature of your digital marketing strategy, I am sure that we can all agree on one thing: There is very little point in spending money attracting people to your company’s website if your pages aren’t doing the job properly! Poorly implemented pay-per-click (PPC) campaigns and ineffective landing pages will give you nothing but a high bounce rate, a nonexistent ROI, and pathetic conversion rates.

So rather than wasting precious time and money (for both you and your online customers) here are 3 of my PPC campaign and landing page tips to that will work to boost your conversion rate and turn online visitors into paying customers. 3 PPC & Landing Page Tips to Attract Your Online Customers. Complimentary Whitepaper! Conversion Architecture: The Key Steps to Converting Traffic into Business. 420M People In China Have Internet Access, 99% Use Baidu For Search. Baidu CEO Robin Li made a rare appearance at the Web 2.0 Summit this afternoon and revealed some interesting information on the extent of his company’s reach.

“Baidu answers more search queries in China than any other search engine in any other market, including Google in the US.” This might be one of the many data points supporting why the Baidu stock has more than doubled since January, now at a market cap of 40 billion. That is roughly the size of eBay’s. “We have a lot of room for growth,” Li said, as 1/3 of China currently has Internet access which boils down to about 420 million people. According to Li 99% of those people use Baidu as their search engine and that number can more than double with growing popularity of mobile phones. Smashing Magazine. Mastering Photoshop: Unknown Tricks and Time-Savers - Smashing Magazine. Advertisement. Multivariate Testing in Action: Five Simple Steps to Increase Conversion Rates - Smashing Magazine.

Advertisement. Mashable. Is Twitter About to Let Businesses Claim Locations? Twitter has allowed users to tweet their location via its Places feature for a while now, but now it looks like the company is taking Places a step further with a feature that lets businesses "claim" a location or place. The feature, first spotted by the Hacker News community and tech pioneer Dave Winer, provides a permanent URL for specific locations, along with a list of people who have recently tweeted from that location and their tweets. The interesting part though is that at least one of these pages, Twitter HQ, has been "claimed" by @Twitter. The "claiming" of Place pages could be a sign that Twitter is getting serious about competing in the geolocation space currently dominated by Facebook and Foursquare. Why the Best Online Marketing May Be Headed Offline. Hamilton Chan is CEO of Paperlinks and Paperspring.

Through its iPhone app and QR web platform, the just-launched Paperlinks platform makes context-sensitive marketing plug-and-play for small, medium and large businesses. More Than 250 Million People Use Facebook on a Daily Basis. Facebook founder and CEO Mark Zuckerberg just shared that his company has more than 500 million members, and more than half of them use Facebook every day, with growth accelerating thanks to mobile. Mark Zuckerberg to Donate Most of His Wealth to Charity. You Can Now Log in to MySpace with Facebook. Each Month 250 Million People Use Facebook Connect on the Web. The Future Will Be Personalized. When my partners and I joined MySpace, we were lucky enough to be at the leading edge of the social revolution that changed how we use the Internet.

Chinese Woman Sentenced to Labor Camp Over Tweet. How Social Media Is Changing the Way Movies are Promoted. Startups. Facebook Makes Major Announcement: Is It E-Mail? [LIVE] Twitter’s Official Analytics Product Has Arrived. Who Links To Your Site Matter...A Lot. Brings Its Daily News Aggregator to Facebook.

LinkedIn CEO: Yahoo Isn't Over. LinkedIn Launches Share Button. Ron Conway’s Crystal Ball: 12 Startups On The Cusp. Uploading 101 with Professor Compressor. Google Cleans Up Messy Data with Refine. The Unprecedented Rise of Apple iOS and Other Internet Trends [STATS] Facebook Announces Special Event: Is It About to Overhaul Messages? HOW TO: Get the Most From a Small Business Social Media Presence. SEO - Search Engine Optimization. Answers to the SEO Professional's Litmus Test.