Blue Soda Blog Pitches
Convincing Others to Say "Yes" (Also known as the Six Weapons of Influence) How do you influence others?
E-books are already a fraught subject for many readers, writers, publishers and designers, but children's e-books are even more so. Is it rotting their minds? Is it as good as good ol' paper? Is it too interactive for their own good?
Who's Starting America's New Businesses? And Why?
Extended Mass Layoffs Archived News Releases The Extended Mass Layoffs (quarterly) news release presents data from the Mass Layoff Statistics program. Caution Data in archived news releases may have been revised in subsequent releases. The latest data, including any revisions, may be obtained from the databases accessible on the program homepage: Mass Layoff Statistics: databases. On This Page
Table 1. Table 1. Mass layoff events and initial claimants for unemployment insurance, December 2008 to November 2012, seasonally adjusted
There are many social factors routed in psychology that make people want to part with their money, but how can you leverage them to make your landing pages convert? The infographic below explores the stats of psychological spending, looking at some common brain triggers. If you think you’ve been impervious to these subtle persuasions of the expert salesperson, then read on and learn how you’ve been coerced over the years without your brain even knowing it. Infographic by Tab Juice – Click for full size image. The Psychology of Social Commerce [Infographic
Update (12/21/12): Update: We’ve added an additional section to the washingtonpost.com/mycomments pages. You can now view comments by article. Look for the header “Recent Articles I’ve Commented On” to see a list of the articles on which you’ve commented and your corresponding posts. Changes to Washington Post comments
(40) Alan J. Salmoni
(40) Facebook Growth and Traction: What are some decisions taken by the "Growth team" at Facebook that helped Facebook reach 500 million users This question suggests it wants to know the exact, tactical decisions. As much as I would like to share those tactics in great detail because it's fascinating and readers of this question would find it interesting/valuable, I'm legally bound to a certain amount of confidentiality so I'll only go as detailed as I'm legally able to. That basically means I won't share numbers and I won't comment on things that aren't directly discernable to the general public. Also, the list of optimizations is too long for anyone to remember.
What Startups Need to Know About Marketing One of the hardest things that a startup can do is get its marketing act together. Part of the problem is that entrepreneurs are passionate about creating their business, but not necessarily savvy about setting the right tone for the pitch. Another part is what Marcia Kadanoff, the CEO of OpenMarketing.com says where "many smaller companies can't always find the right mix of marketing skills or people. You have to be an expert in so many areas, including SEO, content marketing, automation tools and other tasks.
That's an interesting question, more so because CEO is a job title and as entrepreneur, most of us, do not think of our business as our job. In fact, it's hard to see any of it as a job. I will try to explain what it feels to be in my shoes (that's why I have made this anonymous :)). (40) Startups: What does it feel like to be the CEO of a start-up
Identifying Influential and Susceptible Members of Social Networks Identifying social influence in networks is critical to understanding how behaviors spread. We present a method that uses in vivo randomized experimentation to identify influence and susceptibility in networks while avoiding the biases inherent in traditional estimates of social contagion. Estimation in a representative sample of 1.3 million Facebook users showed that younger users are more susceptible to influence than older users, men are more influential than women, women influence men more than they influence other women, and married individuals are the least susceptible to influence in the decision to adopt the product offered.
The Rise of Digital Influence 231,794 views Featured in: Business, Business Digital Influence is one of the hottest trends in social media, yet is largely misunderstood.
Jure Klepic: The Elegance of Tellagence in Social Media Marketing The major problem we have today in the social space when it comes to measuring influence is that we do not yet have a solid definition of what online influence is. Real influence is not based on just celebrity or popularity. Marketers already have plenty of tools at their disposal that claim to measure online influence, but all these tools really do is measure awareness. True influence is the ability to change behavior. When someone hits "like" on Facebook or retweets a message that may be a sign of agreement or interest, but it is not necessarily an indicator that any behavior has changed.
Assault Weapons - Issues - United States Senator Dianne Feinstein
The above video is one of my favorite presentations I’ve given in 2009, an opening keynote at the last San Francisco WordCamp, titled “How to Blog without Killing Yourself”. More than 700 people from 32 countries were in attendance, which made for a wonderful experience. The original title was “Scalable Blogging Behaviors: How to Grow from 1 to 1,000,000 Readers” and the content did not change. How to Build a High-Traffic Blog Without Killing Yourself
A Florida State University professor who recently blogged about his intention to grade students based on their scores on the social media influence-measuring site Klout is drawing criticism from education technology experts. Citing the "inescapable fact" that many firms are screening job applicants' Klout scores, FSU doctoral candidate Todd Bacile announced his social media-related grading plans for the electronic marketing class he is teaching at the university this fall. "I owe it to my students to introduce them to every and any concept that will help them land an internship or fulltime job," he wrote. Klout scores, which range from 1 to 100, purport to measure users' influence on a variety of platforms, including Facebook, Twitter, Google+, LinkedIn, Foursquare, and Wikipedia. Professor Sparks Controversy for Klout-Based Grading
Community Influencers Step by Step Michael Wu, Ph.D. is Lithium's Principal Scientist of Analytics, digging into the complex dynamics of social interaction and online communities. He's a regular blogger on the Lithosphere and previously wrote in the Analytic Science blog. You can follow him on Twitter at mich8elwu. Suppose you need to find the influencers for your brand in a community, how would you go about doing this? What kind of data do you need, and where do you start?
Why Brands STILL don't Understand Digital Influenc
Identifying Social Influence in Networks Using Randomized Experiments by Sinan Aral, Dylan Walker
Stern | Press Release | Sinan Aral | New Method to Measure Influence & Susceptibility in Social Networks
The Rising Science Of Social Influence — How Predictable Is Your Online Behaviour?
How To Seed A Viral Marketing Campaign
Stern | Research | Sinan Aral | New Method to Measure Influence & Susceptibility in Social Networks
The Missing Link of Influence: The Potential to In
“Identifying Influential and Susceptible Members of Social Networks” – Science Mag « Brain for Business
Are all Influencers Created Equal?
Bailout Cost Exceeds All American Wars
Finding the Influencers: Influence Analytics 2
My Chapter on Influencers
What is Influence, Really? – No Carrot, No Stick,
The Fast Influencer Myth
Why Online Influencer Outreach is Overrated and How to Fix It
Social Networks Influence 74% of Consumers' Buying Decisions
Powerful Content Marketing Lessons From 2 Recent Viral Blockbusters
BuzzFeed's Jonah Peretti Is The Stephen Hawking Of Radical Skateboarding Birds
Could It Be A Big World After All?
CONSUMER BAROMETER - insights in online & offline purchase behavior
A Psychological Viewpoint On Social Networks
Why Do You Tweet?
What Can Psychology Tell Us About Why People Go To Facebook?
Why Is Facebook So Successful? Psychophysiological Measures Describe a Core Flow State While Using Facebook - Tags: PSYCHOPHYSIOLOGY -- Research FACEBOOK (Web resource)
Understanding the Psychology of Twitter
BuzzFeed, the Ad Model for the Facebook Era?
How Coca-Cola Created Its "Happiness Machine" [INTERVIEW]
Not on Facebook? Employers, Psychiatrists May Think You're a Psychopath
Nach dem Attentat von Denver: Kein Facebook-Profil, kein Job-Angebot - Welt
As Facebook Aims at Millions of Users, Some Are Content to Sit Out
Beware, Tech Abandoners. People Without Facebook Accounts Are 'Suspicious.'
Is not joining Facebook a sign you're a psychopath? Some employers and psychologists say it's 'suspicious'