Tiger Woods, Fuse Science Endorsement Deal: Woods Gets Another Corporate Sponsor - The Huffington Post. SYDNEY -- Tiger Woods has another corporate endorsement, this one to fill the void on his golf bag.
In a deal announced Thursday, Woods signed an exclusive endorsement deal with Fuse Science, Inc., a Florida-based sports nutrition company. This comes five weeks after the 14-time major champion became an endorsement ambassador for Rolex. The significance of his deal with Fuel Science is that it finally gives Woods an endorsement for his golf bag. Behind his Nike TW hat, the bag is the biggest billboard for Woods for as much TV times that he gets at golf tournaments. Terms of the deal were not disclosed. Woods will not display the company on his bag, however, until the Chevron World Challenge that starts Dec. 1 in California. Upper Deck and Nike stand behind Tiger Woods. Gatorade ends endorsement contract with Tiger Woods.
By Michael McCarthy, USA TODAY.
AT&T ends partnership with Tiger Woods - Dec. 31, 2009. By David Goldman, staff writerDecember 31, 2009: 10:33 AM ET NEW YORK (CNNMoney.com) -- Telecom giant AT&T Inc. announced Thursday that it has ended its business relationship with Tiger Woods.
"We are ending our sponsorship agreement with Tiger Woods and wish him well in the future, " said Fletcher Cook, AT&T spokesman, in an e-mailed statement. Woods had signed a multi-year sponsorship agreement with AT&T (T, Fortune 500) in February, but terms of the deal weren't disclosed. Tiger Woods Endorsements: Which Sponsors Will Back Out? The sex scandal surrounding golf icon Tiger Woods has put sports marketers in the rough.
They face a difficult choice. If they stick with him, they risk alienating consumers put off by the lurid allegations about Woods' private life. And there's the prospect of yet more allegations after they've affirmed their support. Dump him now, however, and you risk missing the upside of one of the potentially great comebacks in sports. What if, after Tiger's hiatus, he emerges contrite, marriage repaired, and his game better than ever? Each of Woods' sponsors faces a unique set of considerations while formulating a postscandal Tiger plan. 1. Tiger Woods Disappears From Accenture Web Home Page (Update1) Dec. 9 (Bloomberg) -- Christie Hefner, former chief executive officer of Playboy Enterprises Inc., talks with Bloomberg Television about the outlook for golfer Tiger Woods following reports of alleged extramarital affairs.
(This report is an excerpt. Source: Bloomberg) Dec. 11 (Bloomberg) -- Tiger Woods has disappeared from the home page of Accenture Plc, the consulting company that has built its marketing campaign around the golfer since 2003. An image of Woods among cactuses, rotating on the site’s main page along with photographs of a skier and skaters this week, is no longer on display. Links to some Woods-related content aren’t working and lead to messages saying the requested page can’t be found. The No. 1 golfer has seen his ranking among celebrity endorsers plunge to 24th from 6th since reports of his extramarital affairs surfaced last month. “His qualities they’re using as a metaphor for their qualities,” said Martin, who leads the golf branding practice. Focus on aircraft ownership portal NetJets over Tiger Woods deal. The “indefinite break from professional golf” for Tiger Woods following recent dramatic revelations about his private life has put further pressure on his sponsors to stick with him or send him to the naughty step of the clubhouse.
The big guns on his roster, Nike, Accenture, EA Sports and Tag Heuer, are obviously attracting the most attention by virtue of being global mega-brands, but Woods also has a suite of second tier commercial partners, including US-based plane “fractional ownership” website, NetJets. The company arranges business class segments on its suite of private jets for wealthy individuals or corporations who need transportation between 50 and 400 hours a year.
It’s a nice tie-in for the jetsetting Woods and other global stars such as Tennis ace Roger Federer and Microsoft founder Bill Gates. However as the story has unfolded this week the pressure on the once squeaky clean Woods and in turn his commercial partnerships has mounted. Tiger Woods loses another corporate sponsor. Updated 2011-08-06 11:45 AM Tiger Woods and corporate sponsor Tag Heuer are mutually parting ways.
That makes six marketing partners that Woods or lost or mutually split with since the Thanksgiving 2009 car crash ignited a storm over his private life. By Sam Greenwood, Getty Images. Nike Launches New Golf Clubs Without Tiger Woods. EA Sports: Tiger Woods scandal had no effect on PGA 10 sales. EA Sports’ Peter Moore has reiterated the company’s stance on Tiger Woods, stating that he is very important to the business and his indiscretions did not effect sales of the PGA 10 title.
“We haven’t seen an impact”, he told Gamespot. “We looked at December sales and then we looked at the year as a whole. The situation with Tiger unfortunately happened over the Thanksgiving holiday going into the holiday selling period, but there was no degradation of sales we could see. Overall franchise sales for calendar year ’09 were better than ’08. “Like all golf fans and people involved in the business that is Tiger Woods, we wish him the best with some of the challenges he’s going through with his family right now, and we give him the privacy he asked for as regards his indefinite leave from golf. “He’s very important to the business of golf, and those that rely upon him are very eager to see him back. Gillette ends endorsement deal with Tiger Woods.