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Www.jwtintelligence.com/wp-content/uploads/2012/04/F_INTERNAL_Gen_Z_0418122.pdf. Il SocialMediAbility delle Aziende Italiane. Many Eyes. How Social Media Has Changed the Workplace [Study] We all know how social media has impacted our personal lives.

How Social Media Has Changed the Workplace [Study]

How has this impacted the way that people work? Has it made employees more or less productive? How do employees value social media relative to other time alternatives? I had the opportunity to review an early copy of a two-hundred page study released today by Pierre Khawand, Founder and CEO of People-OnTheGo. In this comprehensive study of more than 1000 business professionals, Pierre found that people manage multiple "inboxes" including social media. Which of the following "inboxes" do you check regularly? Not surprisingly, the study found that social media is on the rise, especially among Gen Y, but as the chart on Top Management below indicates, social media is also regular part of the work day for many senior executives.

Which of the following "inboxes" do you check regularly? Social Media and Email Consume Half the Workday Workplace Interruptions Pose a Threat to Productivity Social media is valuable to the workplace. Online Branded Communities Grow Up. According to the second annual “State of Online Branded Communities” study by full-service social engagement firm ComBlu, which examined practices in the online communities of major brands, marketers have adopted a wide variety of best practices and begun to integrate their online community efforts across a variety of social media.

Online Branded Communities Grow Up

In 2009, just under a third of communities studied were integrated with Facebook, Twitter, YouTube or other social sites that the marketer had a presence on. By 2010, the proportion had more than doubled, to 68%. Comparing a variety of features studied in 2009 to levels of adoption in 2010, the study found online branded communities had increased adoption of best practices across the board. Some of the biggest jumps were in availability of faceted search, inclusion of rich media content, integration with social media and the use of “fun” engagement tools.

Keep your business ahead of the digital curve. Shopping Reinvented: Next Generation Apparel Retailing. Infographie. Etude – Les Internautes et Twitter. Les études sur les nouveaux comportements liées aux médias sociaux sont à la mode, en voici une dédiée à Twitter.

Etude – Les Internautes et Twitter

L’IFOP a réalisé ce travail pour BNP-PARIBAS, fin 2009, sur un échantillon représentatif de 1052 personnes. Plan de l’étude : Notoriété des plateformes de microbloggingÉvolution de la notoriété de twitterSource de publication des tweetsUtilisation du microblogging par les utilisateursutilité perçue par les non-inscrits Allons directement à l’essentiel avec les principaux résultats de l’étude : - 60% des internautes ont déjà entendu parler de Twitter (4% en 2008) alors que 96% n’ont jamais entendu parler de Friendfeed. - Seulement 9% sont inscrits sur Twitter. . - Les utilisations des plateformes de microblogging les plus cités sont les suivantes : Obtenir des bons plans, créer et entretenir un réseau d’amis, diffuser de l’information en exclusivité, partager avec sa communauté, créer du trafic vers un blog ou un site web. Lire les résultats complets de l’étude Le Powerpoint :