Www.jwtintelligence.com/wp-content/uploads/2012/04/F_INTERNAL_Gen_Z_0418122.pdf. Il SocialMediAbility delle Aziende Italiane. Many Eyes. How Social Media Has Changed the Workplace [Study] We all know how social media has impacted our personal lives. How has this impacted the way that people work? Has it made employees more or less productive? How do employees value social media relative to other time alternatives? I had the opportunity to review an early copy of a two-hundred page study released today by Pierre Khawand, Founder and CEO of People-OnTheGo.
Which of the following "inboxes" do you check regularly? Not surprisingly, the study found that social media is on the rise, especially among Gen Y, but as the chart on Top Management below indicates, social media is also regular part of the work day for many senior executives. Which of the following "inboxes" do you check regularly?
Social Media and Email Consume Half the Workday Employees estimate that they spend spend about 4 hours a day (half a workday) managing multiple "inboxes. " Workplace Interruptions Pose a Threat to Productivity How often do you interrupt your work to check your "inboxes"? Online Branded Communities Grow Up. According to the second annual “State of Online Branded Communities” study by full-service social engagement firm ComBlu, which examined practices in the online communities of major brands, marketers have adopted a wide variety of best practices and begun to integrate their online community efforts across a variety of social media. In 2009, just under a third of communities studied were integrated with Facebook, Twitter, YouTube or other social sites that the marketer had a presence on.
By 2010, the proportion had more than doubled, to 68%. Comparing a variety of features studied in 2009 to levels of adoption in 2010, the study found online branded communities had increased adoption of best practices across the board. Some of the biggest jumps were in availability of faceted search, inclusion of rich media content, integration with social media and the use of “fun” engagement tools. Keep your business ahead of the digital curve. Shopping Reinvented: Next Generation Apparel Retailing. Infographie. Etude – Les Internautes et Twitter | LE MARKETING SUR LE WEB. Les études sur les nouveaux comportements liées aux médias sociaux sont à la mode, en voici une dédiée à Twitter. L’IFOP a réalisé ce travail pour BNP-PARIBAS, fin 2009, sur un échantillon représentatif de 1052 personnes. Plan de l’étude : Notoriété des plateformes de microbloggingÉvolution de la notoriété de twitterSource de publication des tweetsUtilisation du microblogging par les utilisateursutilité perçue par les non-inscrits Allons directement à l’essentiel avec les principaux résultats de l’étude : - 60% des internautes ont déjà entendu parler de Twitter (4% en 2008) alors que 96% n’ont jamais entendu parler de Friendfeed. - Seulement 9% sont inscrits sur Twitter.
Le publications se fait depuis le site web ou une application sur PC. - Les utilisations des plateformes de microblogging les plus cités sont les suivantes : Un petit graphique pour terminer : Trouvez-vous ces plateformes de microblogging utile ou pas ? Lire les résultats complets de l’étude Télécharger l’étude en PDF.