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Tech Crunch reports that Y Combinator-funded startup, Fabricly, has raised $400,000 from Atomico Ventures. This latest fashion start-up has lofty goals; Fabricly wants to reverse and improve the current model of manufacturing and product production that is present in the fashion industry. Like Garmz, Threadless, ModCloth and US Trendy , Fabricly uses a voting process to determine what apparel it will manufacture – hence, crowdsourcing. Great another fashionista-powered voting community…what makes Fabricly different from sites currently using a crowdsourcing model? Well, it focuses on HIGH-END apparel production .
Gap and Foursquare’s love affair has taken a new turn this morning, with the retailer debuting an ad campaign featuring interactive “Add to Foursquare” buttons integrated within online ads. The ads — which are running on a wide variety of sites including Mashable , Gawker and Conde Nast properties — feature Gap holiday fashions and deals along with the Foursquare button, which when clicked, adds a Gap to-do and enables a 30% discount on one regular priced Gap item. The ads are location-aware too; users will be able to associate the to-do with a nearby store and be reminded of it when they’re nearby and pull up “Places” within Foursquare.
Google launched a personalized online fashion shop Boutiques.com, letting users visually search and discover fashion goods as well as create their own fashion boutique.