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http://fashionablymarketing.me/2010/11/frabricly-the-new-kid-on-the-crowdsourcing-block/ Tech Crunch reports that Y Combinator-funded startup, Fabricly, has raised $400,000 from Atomico Ventures.

Fashion, Social Media + Mobile Marketing Blog » Fabricly: The New Kid On The Crowdsourcing Block

Gap and Foursquare’s love affair has taken a new turn this morning, with the retailer debuting an ad campaign featuring interactive “Add to Foursquare” buttons integrated within online ads. The ads — which are running on a wide variety of sites including Mashable , Gawker and Conde Nast properties — feature Gap holiday fashions and deals along with the Foursquare button, which when clicked, adds a Gap to-do and enables a 30% discount on one regular priced Gap item. The ads are location-aware too; users will be able to associate the to-do with a nearby store and be reminded of it when they’re nearby and pull up “Places” within Foursquare. http://mashable.com/2010/11/30/foursquare-gap-ad-campaign/

http://mashable.com/2010/11/30/foursquare-gap-ad-campaign/ is not available

http://mashable.com/2010/11/17/google-boutiques/

Google Launches Personalized Fashion Shop Boutiques.com

Google launched a personalized online fashion shop Boutiques.com, letting users visually search and discover fashion goods as well as create their own fashion boutique.

Google lance Boutiques.com | Actualité | Locita

http://fr.locita.com/actualite/google-lance-boutiques-com/ La rumeur est confirmée, Google a annoncé hier le lancement de sa première boutique en ligne dédiée à l’univers de la mode, Boutiques.com. Cette plateforme marchande est une véritable expérience de shopping personnalisée qui accompagne les fashion victim 2.0 dans leur processus d’achat. Avec Boutiques.com , les internautes peuvent créer leur propre boutique de mode virtuelle, appelée ‘‘ Ma Boutique’, en répondant à des questions sur la mode.