H&M Design Award, un progetto per premiare i giovani talenti della moda | Modalizer. Fashion, Social Media + Mobile Marketing Blog » 18 Brilliant Retail Brands Using Instagram. People are falling hard for Instagram, the insanely popular, free, photo sharing iPhone app. Trendsetting fashion bloggers, tech-savvy celebs and forward-thinking brands are wooing this artsy, social media-infused mobile app. This user-friendly smartphone app is appealing because it helps people transform simple iPhone photos into fancier, shareable photos in just a few clicks. Instagram filters help even the most amateur iPhone photographers turn their snapshots into art that they can then share with their friends on their personal blogs and their favorite social networks. Instagram users can find other users to follow using the app to browse via most popular or keyword search.
We hope to see a more sophisticated and even web-based user search in the future. For now, we browse through Twitter accounts, blogs and Tumblrs to find the user names and then follow through the Instagram app. Burberry Gucci KateSpadeNY OscarPRGirl Bergdorfs Marc Jacobs Intl Desigual Club Monaco The Outnet ProjectShow. The ‘Bloggers Walk’ at Paris Fashion Week ‘Is Now Completely Out of Control’ -- The Cut. Dressing for fashion shows has practically become a farce since the rise of street style photographers. Editors and fashion people angling for their own little rectangle of real estate on the Sartorialist or Jak & Jil went to the shows in the middle of February wearing sheer skirts and sandals.
(Hell, even if you're kind of badly dressed you can get some attention, so hungry are the plentiful photographers with fancy enough cameras to make them look legit.) So it's hard to imagine the fashion crowd shying away from these camera people — but apparently some of them have gotten so famous, they are choosing their own well-being over further exposure. Astute Business of Fashion editor Imran Amed has seen things on the front lines of Paris Fashion Week. But the rapid rise of street photography also has a darker side. The ‘bloggers walk’ in the Jardin des Tuileries, site of many major Paris shows, is now completely out of control. Fashion, Social Media + Mobile Marketing Blog » L’Oreal Beautifies Facebook. Fashion site asks public to pick designer commissions.
In a project called Le Lab, designers will showcase their collections to customers, who will vote for their favourite. The winning designs will go on to be sold through BrandAlley.co.uk, which has eight million subscribers in the UK and France. Melissa Littler, marketing director for BrandAlley, said: "This is an innovative way to shop within an online community, where it is the customer and not us, who decides what will go on sale. "It is also a great opportunity to break through for young, emerging fashion talent, who will also be able to learn from, and be influenced by, their future customer. " The idea grew out of BrandAlley's campaign to find the perfect Little Black Dress, last year.
Littler said: "The Little Black Dress trial has proved that this is something our customers are really excited by. "Letting your customers make the decision on what to sell is something I believe will become more and more prevalent in today’s online, social network-dominated marketplace. " UNIQLOOKS. IT'S MY TIME.
7 Stellar Examples of Branded Content from the Fashion Industry. Macala Wright Lee is the publisher of FashionablyMarketing.Me. Wright Lee is a retail consultant whose firm, Fashionably Digital, specializes in marketing consulting for fashion, luxury and beauty brands. You can follower her on Twitter at @FashMarketing. One of the most popular trends in the fashion industry this year has been brand generated content. From online blogzines to Tumblr-powered micro sites, branded content is quickly becoming a cost effective, long-term online marketing strategy that the fashion industry will continue to utilize as brands and retailers look for new, innovative ways to connect with customers online.
Branded content creation serves several purposes: customer entertainment, stealth advertising and social engagement. In 2011, branded content is going to be the consumer fashion marketing trend to watch. 1. In 2010, no one did this better than Louis Vuitton and its NOWNESS. 2. 3. 4. 5. 6. Goop isn’t a blog or a mobile app. 7. Should luxury brands explore Facebook as a retail channel? - Luxury Daily - Commerce. HauteLook has expanded its flash sales onto Facebook Luxury brands have started to explore Facebook’s viability as a retail channel as the social network continues to position itself as the one stop shop for communications, networking and marketing on the Internet. Many retailers, both high-end and mass market, have taken note of Facebook’s 500 million potential customers, although few have yet acted to implement a sales strategy on the platform.
HauteLook became the first flash sale provider to tap the channel with the launch of HauteLook Events, its shoppable Facebook store. “Developing Facebook-based commerce is a way for us to help brands build social media engagement and excitement among their fans while also providing a new, fun way for members to shop, right from Facebook,”said David Sobie, vice president of business development for HauteLook, Los Angeles. HauteLook remembership is free and open to anyone. HauteLook’s Facebook commerce platform A burgeoning opportunity? Fashion, Social Media + Mobile Marketing Blog » Fabricly: The New Kid On The Crowdsourcing Block.
Tech Crunch reports that Y Combinator-funded startup, Fabricly, has raised $400,000 from Atomico Ventures. This latest fashion start-up has lofty goals; Fabricly wants to reverse and improve the current model of manufacturing and product production that is present in the fashion industry. Like Garmz, Threadless, ModCloth and US Trendy, Fabricly uses a voting process to determine what apparel it will manufacture – hence, crowdsourcing. Great another fashionista-powered voting community…what makes Fabricly different from sites currently using a crowdsourcing model? Well, it focuses on HIGH-END apparel production. How Fabricly Works Step 1. Step 2. Step 3. Local, On-Demand Manufacturing Fabricly keeps manufacturing local, working with factories in Los Angeles and New York to have their items produced. Fabricly founder Ari Helgason told Tech Crunch that users receive their orders in a few weeks and expect steep discounts because it doesn’t have to maintain any retail outlets, either.
Understanding Luxury Brands and Social Media. Samir Balwani is an emerging technology strategist at Morpheus Media, a firm specializing in Social Marketing, SEM, and SEO. You can follow him on Twitter @samirbalwani and get his newsletter. One of the biggest misconceptions by brand managers is that the web is not a luxury market.
The truth is that people are spending more money online and it's a place luxury brands must build a presence. However, most have a nagging fear of ruining their brand reputation. So, how can luxury brands engage in social media? The Luxury Market Online Before we answer the previous question, let's define the luxury market. "...within the scope of socio-psychology as a result of its connection to a culture, state of being and lifestyle, whether it is personal or collective. So, brands with scarce products and high prices must find a way to find consumers online. In November 2007, eMarketer published a report titled "Affluent Internet Users: How the Rich Live Online.
" Problems With Luxury Brands Online 1. Fashion, Social Media + Mobile Marketing Blog » What Can A Luxury Brand Do In One Year With Social Media? What can a luxury brand do in one year of carefully curating customer experiences through social networks and social marketing? Well, they can increase their profits 50% and reach over 3 million fans on Facebook. This past week, luxury brand Burberry reported that its profits were up 50% (partially tied to emerging markets) and through their digital strategy had reached 3 million fans on Facebook. How long did it take them? To reach 1 million fans, it took ONE YEAR;To reach 2 million fans, it took SIX MORE MONTHS;To reach 3 million fans, it took just ONE MORE MONTH.
Angela Ahrendts, chief executive, told the Financial Times: “The climate profile, gifting culture, young demographics and predominantly male customer base all play well to different elements of our offer.” How Did Burberry Get Social Luxury Right? “Burberry is producing its own original content, in fact Burberry is no longer just a fashion company–today they are a thriving media enterprise. Get down with your social selves! Come la moda si racconta su Internet. Se la moda vi è sempre sembrata qualcosa che non vi riguarda, questo post fa per voi. Non solo perché ognuno di noi, volente o nolente, subisce ogni giorno le influenze del fashion system dal momento in cui si infila i calzini al mattino, ma perché negli ultimi anni sempre più stilisti hanno abbracciato il web, dal live streaming al social networking, con lo scopo di avvicinarsi il più possibile ai fruitori delle loro creazioni, cioè noi.
Il caso esemplare: Burberry Il direttore creativo di Burberry Christopher Bailey, classe 1971, da quando ha preso in mano le redini della storica casa inglese nel 2001, ha lentamente ma inesorabilmente cercato di condividere il più possibile il suo lavoro con il popolo della Rete. Twitter mania In aggiunta al recente proliferare di siti ufficiali e pagine Facebook, più o meno interattive in cui sempre più spesso vengono proiettate in live streaming le sfilate, gli stilisti sembrano essersi appassionati più di tutto a twitter. Discours de François-Henri Pinault, WWD à NYC : le Futur de la Mode. Hermès casse les codes de l'industrie du luxe avec une superbe vidéo de Fingerskate. Il est plutôt rare qu’une marque de luxe se lance dans le marketing viral. Et pourtant, pour présenter sa nouvelle collection, la maison de haute couture Hermès vient de réaliser une vidéo des plus originales. Terminée l’époque podiums strass et paillettes, Hermès a fait appel à Alexis Milant pour réaliser une vidéo de Fingerskate, ou l’on aperçoit cette minuscule planche de skate taper des gros tricks au beau milieu des chapeaux, foulards, bijoux et autres ceinture de la marque.
Un pari osé puisqu’a priori, la clientèle d’Hermès n’est pas vraiment composée de riders (en effet, comment porter un sac à main sur son skateboard?) Et je ne pense pas que la maison de luxe française se lance dans l’industrie du skateboard sous peu. Juste un excellent moyen de présenter la nouvelle collection de façon plus fun, jeune et tendance qu’un simple catalogue, sans parler de l’aspect viral du dispositif ! [Source] Citizen kane : François-Henri Pinault se prononce pour une « digitalisation de la mode » 12 novembre 2010 Le lundi 1er novembre, Women Wear Daily (WWD) a organisé une conférence exceptionnelle autour du l’avenir de la Mode et des Nouvelles Technologies à New York. Cette conférence a réuni des grands noms de l’univers de la Mode et notamment François-Henri Pinault du groupe français PPR, ainsi que les entrepreneurs High-Tech en vogue (Jack Dorsey, Dick Costello, Randi Zuckerberg…) pour donner leur vision de la Mode et les tendances prospectives en la matière.
La conviction de François-Henri Pinault repose sur l’idée que le futur de la Mode sera porté par des clients appartenant à plusieurs communautés en quête d’hédonisme et qui s’engagent dans un dialogue permanent et ouvert avec des marques consistantes, responsables et fortes qui leur offrent des produits innovants et bien sûr, de qualité. Ce futur sera porté notamment par une « digitalisation » de la Mode. Co-Creation as an Approach to Online. In a media that is almost fully user-controlled, users have the unique ability to create and curate their own content. Unlike traditional marketing, which is more interruptive, the internet allows the user to navigate his or her own experience, where every click is a choice. Over the years, we have seen the progression of online encounters, from simple web pages to having Flash-based introductions, to the social site experiences we see today.
With a platform that’s moving so fast, how are brands to keep up, and what are the best ways now to create the most effective online experience? Contrary to popular belief, you don’t need to have a presence in every online extension out there, and if we had to name all of the platforms, the list would quickly become exhaustive. Rather, brands need to determine those most important to their target audience that can be easily managed and updated. There are varying degrees of control within initiatives involving the co-creation of content, including: 1.