Fashion 2.0
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La moda ha sempre bisogno di nuova linfa vitale e innovativa : la sperimentazione e l’andare oltre il già visto e già fatto è l’essenza stessa della moda, quello che la rende affascinante, spesso geniale e impareggiabile.
H&M Design Award, un progetto per premiare i giovani talenti della moda | Modalizer
Fashion, Social Media + Mobile Marketing Blog » 18 Brilliant Retail Brands Using Instagram
People are falling hard for Instagram , the insanely popular, free, photo sharing iPhone app. Trendsetting fashion bloggers, tech-savvy celebs and forward-thinking brands are wooing this artsy, social media-infused mobile app.The ‘Bloggers Walk’ at Paris Fashion Week ‘Is Now Completely Out of Control’ -- The Cut
Dressing for fashion shows has practically become a farce since the rise of street style photographers. Editors and fashion people angling for their own little rectangle of real estate on the Sartorialist or Jak & Jil went to the shows in the middle of February wearing sheer skirts and sandals. (Hell, even if you're kind of badly dressed you can get some attention, so hungry are the plentiful photographers with fancy enough cameras to make them look legit.)
Fashion, Social Media + Mobile Marketing Blog » L’Oreal Beautifies Facebook
L’Oréal USA Professional Products Division announced its partnership with Buddy Media.Fashion site asks public to pick designer commissions - Marketing news - Marketing magazine
Melissa Littler, marketing director for BrandAlley, said: "This is an innovative way to shop within an online community, where it is the customer and not us, who decides what will go on sale. "It is also a great opportunity to break through for young, emerging fashion talent, who will also be able to learn from, and be influenced by, their future customer." "Letting your customers make the decision on what to sell is something I believe will become more and more prevalent in today’s online, social network-dominated marketplace."
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Macala Wright Lee is the publisher of FashionablyMarketing.Me . Wright Lee is a retail consultant whose firm, Fashionably Digital , specializes in marketing consulting for fashion, luxury and beauty brands. You can follower her on Twitter at @FashMarketing .
7 Stellar Examples of Branded Content from the Fashion Industry
Should luxury brands explore Facebook as a retail channel? - Luxury Daily - Commerce
HauteLook has expanded its flash sales onto Facebook
Tech Crunch reports that Y Combinator-funded startup, Fabricly, has raised $400,000 from Atomico Ventures.
Fashion, Social Media + Mobile Marketing Blog » Fabricly: The New Kid On The Crowdsourcing Block
One of the biggest misconceptions by brand managers is that the web is not a luxury market. The truth is that people are spending more money online and it’s a place luxury brands must build a presence. However, most have a nagging fear of ruining their brand reputation.
Understanding Luxury Brands and Social Media
Fashion, Social Media + Mobile Marketing Blog » What Can A Luxury Brand Do In One Year With Social Media?
What can a luxury brand do in one year of carefully curating customer experiences through social networks and social marketing?Se la moda vi è sempre sembrata qualcosa che non vi riguarda, questo post fa per voi .
Come la moda si racconta su Internet | Girl Geek Life
Il est plutôt rare qu’une marque de luxe se lance dans le marketing viral.