Book Cover Success and Failure Explained. Not that long ago I was asked to create a presentation that would help authors when it came time to design a book cover. I know that there are lots of do-it-yourselfers who are self-publishers, and there are also authors who are buying services from professionals. I wanted to create a presentation that would give both kinds of authors useful information. Since I’ve been judging book covers for a long time (and hundreds more in the monthly Ebook Cover Design Awards) I know how difficult it can be for an author to see her book cover objectively. Especially for first-time authors, it can be a real and difficult challenge to step back and try to see your book cover as a selling vehicle for your book, and not as an extension of your own identity.
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