Veille. Things We Should Ask The ROI Question About Before Social Media. Posted On: Posted In: Social Media ROI Comments: 270 Responses Let's call him "ROI Guy"
A Turkish Telecom company's brilliant and simple Twitter campaign - Social Media. Twitter campaigns from brands that shine are few and far between but this one from Turkcell, a Turkish telecom company shows some excellent innovation using some of the most common Twitter features.
The campaign revolved around a series of games that were all run through Twitter with post-its being removed at each stage for people to try and win the phone. The best little twist is the fact that users had to try and get a celebrity to Retweet them as the very last clue to win the phone. The entire campaign generated a whopping 56,000 Tweets around the competition over the 3 days that the activity was run. Mentionmap - A Twitter Visualization. DJ der guten Laune. Definitions. Word Of Mouth. Kalender. One account.
All of Google. Sign in to continue to Google Calendar. Landingpages der Top10-Facebookseiten unter der Lupe. Immer wieder kann man lesen, wie wichtig Landingpages in Facebookseiten sind, also Seiten, auf welchen “Nicht-Fans” einer Facebookseite landen, wenn sie das erste Mal eine Facebookseite besuchen.
Liest man die einschlägigen Artikel zum Thema wie “10 Tipps für die perfekte Landingpages” , etc., hört man immer wieder von der Wichtigkeit, dem Besucher einfach und schnell den Benefit aufzuzeigen, wenn er Fan der Facebookseite wird und selbstverständlich darf der “Call to Action” natürlich nicht fehlen. Garmz #9: Die Tücken des Webshops - Versand, Logistik, Gummibären. Während nun mittlerweile ein guter Teil des Teams in London – unserem zukünftigen Hauptsitz – arbeitet und dort scheinbar die meiste Zeit damit verbringt, uns hier in Wien via Email, Facebook und Twitter wissen zu lassen, wie toll London ist, hat sich der andere Teil des Teams in Wien verbarrikadiert.
7bf4d60c80dada401b984d72d9217bf15b25633c (JPEG-Grafik, 567x756 Pixel) USECON UX Events: Programm. Speakers Grid. Das Social Media Controlling Dashboard. Are these the 10 best corporate blogs in the world? My reaction to most company blogs: “Blah, blah and double blah!”
I recently taught a class on corporate blogging at the social media marketing graduate program at Rutgers University. In my research for the class, I pored through hundreds of websites looking for examples of the best company blogs in the world. Clique media / mobile advertising / proximity marketing / social media / online advertising. (1) Trending Topics (trendingtopics) Iriepathie - Marianne. Hello, Werner Weihs-Sedivy. The Tube. The Tube is IDEO’s intranet, a suite of online tools that enables hundreds of employees located around the world to collaborate and inspire one another as an integral part of their work process.
The Tube combines social-networking tools such as blogs, wikis, and real-time screen sharing with legacy business systems like HR databases, asset management systems, and e-mail. The intranet has created ways for individuals to share their passions and expertise, for teams to learn from each other, for offices to feel better connected, and for the company to build on common themes and directions.
In addition to hardware and software technologies, the Tube design team considered how IDEO’s culture encourages collaboration and what incentives could lead to the adoption of new tools and methods for doing so. Junta42 / CMI (Junta42)
A dozen of the best start-up pitches on the Web One of the best ways to prepare yourself to pitch your company is to watch other people pitch theirs.
Here are a dozen of the best “start-up” pitches I could find (watching people pitch established companies is, in general, not as much fun ). Watch and learn! Internet of things. How I use Twitter, and you? Web Strategy: What the Web Strategist should know about Twitter. Meebo.com. Alltop - Top Internet of Things News. Twitter relationship manager.
Twitterfeed.com : feed your blog to twitter. YAML Builder – Kickass CSS Site Building Tool. I love CSS and I love creating new designs but I don’t love the starting process. Really, those first few steps of creating the structure of the CSS template just annoys me – and for lots and lots of people, it’s just plain hard to do. That’s why developers have been working on creating tools to generate CSS layout frameworks for the past few years, and some have been more successful than others. I hope to evaluate most of them, but today is focused on what I especially like – YAML Builder.
YAML Builder is described as a tool for visual development of CSS layouts, and the way it works is really sweet. By simply making a few choices from the options presented, you can quickly create multi-column layouts in various widths and with choices of navigation options. The options tool sits on top of the generated layout, and as you make changes to the various options, the generated layout underneath immediately reflects the changes you made. Is it free? No related posts. Home: Yet Another Multicolumn Layout. ManageFlitter - Fast & Easy Unfollowing for Twitter. Monitium.com. Reveals Five Social Software Predictions for 2010 and Beyond. STAMFORD, Conn., February 2, 2010 View All Press Releases Analysts Share Best Practices for Embracing Social Networking at Gartner Portals, Content and Collaboration Summit 2010, 9-11 March in Baltimore and 15-16 September in London Gartner, Inc. has revealed its key predictions on the use of social software and collaboration in the enterprise.
These predictions focus on offerings ranging from team collaboration to dynamic social networking applications that offer rich profiles and activity streams. “A lot has happened in a year within the social software and collaboration space. The growing use of platforms such as Twitter and Facebook by business users has resulted in serious enterprise dialogue about procuring social software platforms for the business,” said Mark R. Gartner offers five key predictions for social software: Local Events: Concerts, Festivals & More Upcoming Events.
Ritchie Blogfried Pettauer. Natter — The missing link between Twitter & Facebook. Studien zu eMarketing und Permission Marketing. NewEconomyGen_blogs. ActiveGirls_Blogs. Laughter is the best tech support. AD-Net. Fbmmo auf Facebook. In Institutions We Trust, or Not. About half of the US population is on Facebook, according to the social network’s own estimates.
That’s at least 150 million people spending billions of collective hours connecting with friends, interacting with brands and revealing some amount of personal information. Considering those numbers, it’s hard to believe how few people actually trust social networks. In a survey by Vision Critical, only 16% of respondents said online social networks were “completely” or “very trustworthy.” Only chat rooms and blogs scored lower in the trust meter, and the media—both online and traditional—were substantially more trusted than social nets. What gives? A couple of factors are likely to blame for the low levels of trust in social networks. The other likely factor is bad publicity around Facebook’s privacy settings. Vorstand. Oktober 2010. Gesucht: Nachhaltigkeits-innovative Startup Ideen. Mobile Ad Spending Up Nearly 80% in 2010. Mobile has broken through to reach the mainstream of digital advertising in 2010, according to US ad spending estimates by eMarketer.
This year, US mobile ad spending will be up 79% to reach $743 million, eMarketer forecasts. That growth will slow somewhat to still-dramatic double-digit rates as spending hits over $1.1 billion in 2011 and more than $2.5 billion by 2014. “The expansion of the smartphone market and the attractive usage and demographic profile of smartphone owners have forced more marketers to pay closer attention to mobile,” said Noah Elkin, eMarketer senior analyst and author of the forthcoming report “Mobile Advertising and Marketing: Moving Past the Tipping Point.” Video, display and search ad spending on mobile will all more than double this year, according to the forecast, while growth in messaging advertising will lag behind other more sophisticated mobile formats.
Timothy Hansen’s Internet Marketing Tips - Helping Small Business Owners and Entrepeneurs leverage the Internet for Profit. Sustainability. WOM_Autoren. Sonderdruck Online Marketing. Jetzt: Places geht in Deutschland und der Schweiz online. Es ist soweit, nachdem in der vergangen Woche bereits umfangreiche Ortslisten für Deutschland und die Schweiz eingepflegt wurden geht Facebook Places heute in diesen beiden Ländern online. Anderthalb Monate nach dem Start in Amerika ist nun also auch der deutsche Markt dran. Facebook bietet den Nutzern Places nicht nur als Tool zur Verortung, sondern auch als Marketingtool an.
Mit der Freischaltung des Dienstes hat Facebook nun auch den Prozess zum “claimen” eines Places implementiert. Dieser kann über den Link “Ist das dein Unternehmen?” 4 Misconceptions about Marketing in Social Games. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Social games, like FarmVille, Mafia Wars and MyTown, racked up a number of high-value brand partnerships during the past year, and the social gaming industry in general is seeing huge interest from investors and consumers. The top 10 Facebook games, for example, all have more than 10 million monthly active users each, with FarmVille leading at 62 million monthly active users, followed by FrontierVille at nearly 37 million and Zynga Poker with nearly 33 million.
Granted, these are small portions of Facebook's total network of more than 500 million users. But with a budding industry like social gaming, these are still impressive numbers, especially given the growth that these games are experiencing — all of the top 10 games were launched after 2008, with the top three games being launched after mid-2009.