Web Optimization Process Management. Most Important App Metrics to Study - Appcase Blog. There are plenty of tools on the market that can help you to track and analyse various aspects of your app’s performance and there’s also a very good reason for this: it’s vital to the ongoing success of your app that you study key metrics to improve performance.
Of course, you’re going to be looking at how many people download your app, but that’s not all that you should look at, nor is it the most important in many cases. For example, your app will have a target audience which you will have determined when you first carried out market research for the app. However, it’s likely, unless you carried out extensive A/B testing, that the users aren’t using the app in the way that you predicted they would, so you need to know what they’re doing and why. This is just to start with; if you monitor certain aspects of an app then you can work out what to do to improve app retention and usage and lifetime value cycles, as well as other things. HttpFox. Identify Website Goal Values & Win: Excellent Analytics Tips # 19. Your Web Metrics: Super Lame or Super Awesome? Best Web Metrics / KPIs for a Small, Medium or Large Sized Business.
Digital Marketing and Measurement Model: Web Analytics. LifeTime value, Cohort report... NEW Metrics to use. Have you ever logged into your analytics account and noticed how your traffic and pageviews are up?
And when you notice that your pageviews have gone up, you probably get excited and try to figure out what caused it to go up, right? But when you dig a bit deeper and start to analyze the impact of those increased pageviews, you probably notice that your revenue hasn’t really gone up at all. So what’s the point of measuring and improving metrics like pageviews when they don’t even impact your bottom line? You see, those metrics are called vanity metrics, because they simply give you a brief, warm-and-fuzzy feeling.
However, the sobering reality is that vanity metrics aren’t important to your business.