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How to Track Traffic From Pinterest in Google Analytics. Jim Gianoglio is the manager of insight: social & mobile at Lunametrics, a Google Analytics certified partner that also specializes in social media, SEO, and PPC. You can follow him on Twitter @LunaMetrics or @jgianoglio. It's hard to ignore Pinterest's explosive growth over the past year. In a very short period of time, the social network has gone from relative obscurity to a top 100 site, with 11.7 million unique monthly U.S. visitors. But how many referrals does Pinterest generate? Are those visits valuable? Here are four ways to measure Pinterest using Google Analytics. 1. This is an easy way to track how many visits are coming to your site from Pinterest. To make it easier, create an advanced segment that includes only traffic from Pinterest. As long as you have some goals set up in your analytics, this report will let you view how visits from Pinterest compare to the site average. 2.

Another way to focus your analysis on Pinterest is to use custom reports. Pinerly: Hands on With the Newest Pinterest Analytics Tool. According to various reports and studies, Pinterest is driving a serious amount of traffic.

Pinerly: Hands on With the Newest Pinterest Analytics Tool

It's an exciting tool, not just for connected consumers, but for businesses of all shapes and sizes. Analyzing how well your content is doing on social media sites is a crucial part of any social strategy. New startup Pinerly wants to help people — be it brands, blogs or individuals — do just that for Pinterest. Pinerly aims to fill a gap in the current market and become a comprehensive Pinterest analytics dashboard. The service opened up to beta users less than a week ago, but has already signed 35,000 users, including major brands. The service currently offers basic data, for example, how well "campaigns" (Pinerly-tracked pins) are doing.

SEE ALSO: 7 Useful Pinterest Tools to Supercharge Your Pinfluence We have had a play with Pinerly. Shout out in the comments below what features you'd like to see the service offer. 9 Businesses Using Pinterest Contests to Drive Traffic and Exposure. Are you using Pinterest to market your business?

9 Businesses Using Pinterest Contests to Drive Traffic and Exposure

Running contests on Pinterest is a great way to expose your brand to a large audience, attract new followers and engage with your existing follower base. In this article, I’ll showcase nine businesses running successful Pinterest contests. Why Pinterest Contests? Here is why you should run a contest on Pinterest: Pinterest is the third most popular social network in the U.S. in terms of traffic.Pinterest has accumulated 14.9 million users as of July 2012.Pinterest is retaining and engaging users as much as 2-3 times more efficiently than Twitter was at a similar time in its history.Over 80% of pins are repins, demonstrating the tremendous “virality” at work in the Pinterest community.Pinterest accounted for 3.6% of referral traffic as of January 2012.Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter. Sweepstakes #1: AMC Theatres #3: HuHot.

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Pinterest Basics

Pinterest Favorites. PINTEREST.