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Top 5 White Hat and Black Hat Search Optimisation Techniques. Search engine optimisation, as with all things in life has a good, wholesome, fair and right way of doing things and a bad, unfair, downright naughty way of doing things. To describe the two SEO methodologies the terms “White Hat” and “Black Hat” SEO were coined. We sit very firmly in the white hat camp believing that while black hat SEO techniques might have some short term positive effect, the long term implications can be disastrous for your website and in turn your business.

In this article we’ll examine the top 5 black hat SEO techniques in a bid to help you determine whether the SEO firm you’re currently using are potentially compromising your business website. Then we’ll examine the top 5 white hat SEO techniques that we believe will have a positive effect on your search position without putting your business website at risk. Top 5 Black Hat SEO Techniques 1. Top of our list of black hat SEO techniques is hidden content. One way of doing this is by using comment tags. 2. 3. 4. 5. 1. What is White Hat Search Engine Optimization (White Hat SEO)? - Definition from Techopedia. The Purpose of Repurposing Content. Recently, I was in a brainstorming session with some folks who were in town for a HubSpot event, Partner Day. The goal of the brainstorm was to come up with ideas and outlines for new content in rapid fashion.

We started with a set of notecards, each with a marketing topic, such as "getting the most out of a website redesign" or "repurposing content. " When we got to the repurposing content notecard, we started writing our ideas on sticky notes and placing them on a whiteboard. After a minute or two, we started grouping them into themes. A typical brainstorming tactic. But as we worked, I noticed two themes that weren't on that board. And those themes revolved around our understanding -- or lack thereof -- of repurposing content. Repurposing content sounds pretty self-explanatory -- it's when you take a piece of content and change it so it serves a different purpose.

First, the Difference Between Revamping and Repurposing Content Revamping and repurposing content are not the same thing. Duplicate content - Webmaster Tools Help. Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Mostly, this is not deceptive in origin. Examples of non-malicious duplicate content could include: Discussion forums that can generate both regular and stripped-down pages targeted at mobile devices Store items shown or linked via multiple distinct URLs Printer-only versions of web pages If your site contains multiple pages with largely identical content, there are a number of ways you can indicate your preferred URL to Google.

(This is called "canonicalization".) More information about canonicalization. However, in some cases, content is deliberately duplicated across domains in an attempt to manipulate search engine rankings or win more traffic. Google tries hard to index and show pages with distinct information. Free Keyword Density Analyzer Tool. Someone was effectively DDoSing our server by hitting this tool thousands and thousands of times.

Thus we are now forced to require account registration to use this tool. Please login to use this tool. If you do not yet have a an account, you can register one for free in 30 seconds here. What is The Competition Doing? Whenever you search for something in Google you only see what ranks. You don't see the hundreds or thousands of pages that have been filtered for pushing too hard. If you are in the dark on what density levels are reasonable, consider patterning your approach after what is working right now. search for your target keyword in Google grab 5 of the top ranked pages from the search results analyze each of them in a separate tab using this tool What Should My Keyword Density Be?

There is no single optimal or universal keyword density percentage. As a general rule-of-thumb, when it comes to keyword frequency... Google On-page Classifiers Good vs Optimal vs Overdoing Keyword Density Dr. Online Content: 4 Tips for Success. SEO: The Free Beginner’s Guide From Moz. New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 3 million times and provides comprehensive information you need to get on the road to professional quality Search Engine Optimization, or SEO.

What is Search Engine Optimization (SEO)? SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO isn't just about building search engine-friendly websites. This guide is designed to describe all areas of SEO—from finding the terms and phrases (keywords) that generate traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. Why does my website need SEO? The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!.

Search engines are unique in that they provide targeted traffic—people looking for what you offer. Why can't the search engines figure out my site without SEO? My Take on the Top Ten SEO Leaders. Didier Bizimungu had a post on his SEO News Blog that circulated around the industry. The subject was the top 10 SEO leaders, and since Didier asked for my opinion, I thought I'd share it publicly. Here's Didier's list: Daron Babin Matt Cutts Rand Fishkin Jim Boykin Aaron Wall Danny Sullivan Barry Schwartz Bill Slawski Todd Malicoat Andy Beal These are certainly influential and important folks (except for number 3 - that guy's small time), but by no means do I feel this list is accurate in any sense.

Ability to Reach a Large AudienceWhether through blogs, feeds, a forum, traditional media, or podcasts, an influencer needs to have a sizable reach. Based on these criteria, here's who I'd rank in the top ten in the search marketing industry and my relative score levels (out of 10; higher is better) for each. While my list has preserved a few of Didier's choices, it's largely unique. Rand FishkinAudience Size: 6/10Decision Makers: 6/10Credibility: 5/10 Your opinions?