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Top 5 White Hat and Black Hat Search Optimisation Techniques. Search engine optimisation, as with all things in life has a good, wholesome, fair and right way of doing things and a bad, unfair, downright naughty way of doing things.

Top 5 White Hat and Black Hat Search Optimisation Techniques

To describe the two SEO methodologies the terms “White Hat” and “Black Hat” SEO were coined. We sit very firmly in the white hat camp believing that while black hat SEO techniques might have some short term positive effect, the long term implications can be disastrous for your website and in turn your business. What is White Hat Search Engine Optimization (White Hat SEO)? - Definition from Techopedia.

The Purpose of Repurposing Content. Recently, I was in a brainstorming session with some folks who were in town for a HubSpot event, Partner Day.

The Purpose of Repurposing Content

The goal of the brainstorm was to come up with ideas and outlines for new content in rapid fashion. We started with a set of notecards, each with a marketing topic, such as "getting the most out of a website redesign" or "repurposing content. " When we got to the repurposing content notecard, we started writing our ideas on sticky notes and placing them on a whiteboard.

After a minute or two, we started grouping them into themes. A typical brainstorming tactic. But as we worked, I noticed two themes that weren't on that board. Repurposing content sounds pretty self-explanatory -- it's when you take a piece of content and change it so it serves a different purpose. First, the Difference Between Revamping and Repurposing Content Revamping and repurposing content are not the same thing.

Duplicate content - Webmaster Tools Help. Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar.

Duplicate content - Webmaster Tools Help

Mostly, this is not deceptive in origin. Examples of non-malicious duplicate content could include: Discussion forums that can generate both regular and stripped-down pages targeted at mobile devices Store items shown or linked via multiple distinct URLs Printer-only versions of web pages If your site contains multiple pages with largely identical content, there are a number of ways you can indicate your preferred URL to Google. (This is called "canonicalization".) However, in some cases, content is deliberately duplicated across domains in an attempt to manipulate search engine rankings or win more traffic. Google tries hard to index and show pages with distinct information. There are some steps you can take to proactively address duplicate content issues, and ensure that visitors see the content you want them to. Free Keyword Density Analyzer Tool. What is The Competition Doing?

Free Keyword Density Analyzer Tool

Whenever you search for something in Google you only see what ranks. You don't see the hundreds or thousands of pages that have been filtered for pushing too hard. If you are in the dark on what density levels are reasonable, consider patterning your approach after what is working right now. search for your target keyword in Google grab 5 of the top ranked pages from the search results analyze each of them in a separate tab using this tool Keep in mind that some highly trusted brands rank more based on their brand strength than the on-page content, thus if you are creating content for a newer & less-trusted website you would likely be better off putting more weight on results from smaller & lesser known websites which still managed to rank well in Google. What Should My Keyword Density Be? There is no single optimal or universal keyword density percentage. As a general rule-of-thumb, when it comes to keyword frequency...

Online Content: 4 Tips for Success. SEO: The Free Beginner’s Guide From Moz. New to SEO?

SEO: The Free Beginner’s Guide From Moz

Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 3 million times and provides comprehensive information you need to get on the road to professional quality Search Engine Optimization, or SEO. What is Search Engine Optimization (SEO)? SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. SEO isn't just about building search engine-friendly websites.

This guide is designed to describe all areas of SEO—from finding the terms and phrases (keywords) that generate traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. Why does my website need SEO? The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!. My Take on the Top Ten SEO Leaders. Didier Bizimungu had a post on his SEO News Blog that circulated around the industry.

My Take on the Top Ten SEO Leaders

The subject was the top 10 SEO leaders, and since Didier asked for my opinion, I thought I'd share it publicly. Here's Didier's list: Daron Babin Matt Cutts Rand Fishkin Jim Boykin Aaron Wall Danny Sullivan Barry Schwartz Bill Slawski Todd Malicoat Andy Beal These are certainly influential and important folks (except for number 3 - that guy's small time), but by no means do I feel this list is accurate in any sense. I think that in order to come up with a list of influencers, it's first critical to think about the criteria you'd judge. Ability to Reach a Large AudienceWhether through blogs, feeds, a forum, traditional media, or podcasts, an influencer needs to have a sizable reach. Based on these criteria, here's who I'd rank in the top ten in the search marketing industry and my relative score levels (out of 10; higher is better) for each.