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How to Add Google Analytics to Your WordPress Website. Google Analytics not only lets you measures your sales and conversions, but also gives you insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.

How to Add Google Analytics to Your WordPress Website

In today’s Weekend WordPress Project we’ll explore why Google Analytics has become the industry for analysing website traffic, and how you can use it with your website. Get Your Keywords at the TOP of Google Search in 5 Minutes! +1 Button - Google+ Platform. Documentation You can add and customize the +1 button to meet the needs of your website, such as modifying the button size and load technique.

+1 Button - Google+ Platform

Best SEO Video - Video Marketing -Top YouTube SEO - How to Get Google First Page Rankings. Big List of Local SEO's To Follow On Google+ Some Thoughts - I think it is safe to say that Google+ has become the 10,000+ pound Elephant in the room.

Big List of Local SEO's To Follow On Google+ Some Thoughts -

With Google’s SPYW launching (Search, Plus Your World) we are just seeing the tip of the iceberg of how Google will be forcing encouraging the use of Google+. How do you react to change? With that in mind, I thought I would share my favorite story about change. Fiddler On The Roof tells the story of a small Jewish Village in Russia that is trying to hold strong to their traditions though the world around them is forcing change.

The lead character Tevye is put in multiple situations where he has a choice whether to stick to his past traditions, or learn that there is only one lasting tradition… Change. In the opening scene Tevye shouts, “Traditions, traditions. In our industry change comes faster than the speed of email. Sometimes I wonder, when it gets too quiet up there, if you are thinking, “What kind of mischief can I play on My friend Tevye? Installation Guide for Video SEO - Yoast Knowledge Base. Using the Video SEO plugin is very, very easy.

Installation Guide for Video SEO - Yoast Knowledge Base

Please make sure you've activated WordPress SEO by Yoast or WordPress SEO Premium by Yoast already, as it is required for the Video SEO plugin to work. As soon as you've paid for the plugin you'll receive an email with a download link and a license key, looking something like this: You simply download the zip file and then go to Plugins → Add New. Here you click on the Upload link: Once you've clicked that link you'll click the "Choose File" button, locate the zip file on your computer and then press "Install Now". It should upload well, after which you should click "Activate Plugin":

Optimizing Videos for Local SEO. Local SEO Checklist. Local SEO Tools - Google Sheets. Link Building 101: Local Link Building. Link building is a project, often long and lengthy in nature.

Link Building 101: Local Link Building

Good link building campaigns employ diverse strategies to build backlinks over the course of months, with diverse goals and objectives. It doesn't take thousands of backlinks to rank. The goal in link building should be sustainable activity that will continue to result in good links that make sense, without creating abnormal patterns or high link velocity. This mindset is often hard to sell, and can be difficult for those used to link building of the past.

Yet building confidence and trust is absolutely vital to a successful link building project. There are five different strategies worth examining at the start of any campaign, which will help build confidence in a fresh link building project. Big List of Local SEO's To Follow On Google+ Some Thoughts - Local SEO Software & Services. Audit, Track & Grow Local Search Rank Checker The quick & easy way to monitor your local search performance.

Local SEO Software & Services

Track your most valuable keywords and locations in Google, Yahoo & Bing. Set-up automated reports to run each week or run them on the spot. Track changes with interactive charts and white-label your reports to share with customers and prospects. 5 Ridiculously Sneaky Citations Most Small Business Never Think to Get! So I was reading Professor Maps blog post today on whether citations help Google rankings?

5 Ridiculously Sneaky Citations Most Small Business Never Think to Get!

It’s a great post and there is lots of good dialogue going on in the comment section (as per usual) so be sure to check it out. The post inspired me to share my thoughts on this subject. So the question is: Do citations help Google rankings? Answer: Hell, yes! 12 Steps to Create the Perfectly Optimised Webpage. We all want to get to the top of Google – its pretty obvious that the higher you are the more traffic you’ll receive and more leads and sales you’ll generate.

12 Steps to Create the Perfectly Optimised Webpage

But how exactly do you achieve this? The infographic below from Backlinko gives you 12 ways to optimise your webpages and fire yourself up the Google search engine rankings. Related The 10 Most Viewed and Shared Posts from Our Blog in 2014 2014 has been a fantastic year for Red Website Design, we’ve grown from a one man band at the start of the year to having 5 full time members of staff (and more on the way). 12 Steps to Create the Perfectly Optimised Webpage. 10 Steps to Select Local Keywords & Optimize a Local Website – Part 1. I’ve asked friend and SEO expert Jeff Howard to do a series of blog posts for Expand2Web on optimizing your website for local search results.

10 Steps to Select Local Keywords & Optimize a Local Website – Part 1

Jeff has created some great content for small business owners and consultants that I’d like to share with everyone here. Here is the first post of the series: The goal of the next several posts is to demonstrate an organized approach for optimization of a local website. While other facets of local SEO are important such as content development, link building, and optimizing map listing, this series will strictly focus on the complete process of improving a website’s ability to capture locally targeted traffic through organic searches. Before thinking about the state of your website, or what keywords will represent your business, here are a two items to consider:

SEO: The Free Beginner’s Guide From Moz. Welcome to your SEO learning journey! You'll get the most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts. This guide is designed to describe all major aspects of SEO, from finding the terms and phrases (keywords) that can generate qualified traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site.

The world of search engine optimization is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference. Free SEO education is also widely available on the web, including in guides like this! The Ultimate Guide To Local Schema. What is schema?

The Ultimate Guide To Local Schema

Simply put, schema is a way in which you can add “identifiers” to your content to let Google know about it so that they can add it to the structured data that they index from your page. While Google generally crawls your page and it’s content, they may have a tough time getting data about – where you’re located, how many reviews you have, who you are – schema helps us tell the search engine where this information is. Why should you be investing time in schema? Though there is no conclusive evidence to support that adding schema improves ranking results, except maybe author markup and author rank. But, it’s easy to get your schema markup done, and at the least:

Ways to Combat / Prevent Negative SEO. On my All Things SEO Blog I typically like to share basic to intermediate level strategies for businesses that are interested in improving their online visibility through SEO and other Internet marketing strategies. This post, though, touches on a deep, dark, evil, subject related to SEO that up until a couple of months ago I had never had to worry about, and that’s Negative SEO. Unfortunately, one of my local organic SEO clients has been under attack from what appears to be a jealous competitor who apparently got tired of seeing my client in the No. 1 organic position for nearly every targeted keyword we optimized for in his local industry marketplace for going on almost 2 years now.

As one of Atlanta’s leading SEO consultants who has worked with numerous businesses around the country, I for one, am disgusted by the practice of Negative SEO and hope that Karma serves those who practice it. How to Recover From Negative SEO. DIYthemes — Run a Killer Website with the Thesis WordPress Theme. Best SEO Wordpress Plugin. Plans and Pricing « SEOPressor – Best SEO Wordpress Plugin. Multi Site License Unlimited Domains Unlimited Keyword Evaluations Free Lifetime Updates Lifetime Priority Support 3 Keywords Optimization per Post Installation Support Priority Email Consultation Plugin Conflict Resolution FREE Premium SEO Analysis (1 Domain) 60 Days “No Questions” Money Back Guarantee. Website Rankings Dropped Fast - 10 Possible Causes.

Google Pigeon: What you need to know. September 18,2014: Google Pigeon is the unofficial nickname for the recent local search algorithm update that Google implemented in late Summer, 2014. What is it? Unlike Penguin and Panda, “Pigeon” is not an official term used by Google, but instead was coined by SearchEngineland.com. In the weeks following, SEOs and some webmasters noticed distinct drops in traffic. As Google has explained in various help forum threads and other online areas, Pigeon is an adjustment that changes the balance of signals used to determine the relevance of local content. While details about the exact signal balance change are unknown outside of Google, its effect is to reward some content creators of local content while keeping results from others at par or lower visibility levels. The advent of Pigeon means that local businesses and the SEOs that work with them will have to make a few adjustments of their own. 1. 2. 3.

Infographics from KISSmetrics - Marketing Resources for SaaS & eCommerce. Visualizing Algorithms. The power of the unaided mind is highly overrated… The real powers come from devising external aids that enhance cognitive abilities. —Donald Norman Algorithms are a fascinating use case for visualization. 8 Ways to Use Email Alerts to Boost SEO. Link building is nowhere near dead, and some of the best link opportunities can be discovered by setting up email alerts for various things that are published on the web.

The advanced guide to GOOGLE penalty removal. Why this Guide? Local SEO Best Practices [VIDEO WEBINAR] - Portent, Inc. ROBOTS.TXT DISALLOW: 20 Years of Mistakes To Avoid. The robots.txt was first officially rolled out 20 years ago today! Did Google Just Read the Text on My Image and Can This Affect My Rankings? It is pretty much agreed that Google can and probably does read metadata embedded in photos, though whether that influences SEO in any way is still disputed. In fact, the conventional wisdom seems to be that search engines do not take into account photo-embedded text (assuming they can read it at all) and that the practice of embedding text in photos is generally a bad idea for a series of other non-SEO reasons (mostly having to do with accessibility of the information for the user). Did Google Just Read the Text on My Image and Can This Affect My Rankings?

Google Announces the End of Author Photos in Search: What You Should Know. Google gives, and Google takes away. Even so, it came as a surprise when John Mueller announced Google will soon drop authorship photos from most search results. This one hits particularly hard, as I'm known as the guy who optimized his Google author photo. Google Announces the End of Author Photos in Search: What You Should Know. The advanced guide to GOOGLE penalty removal.