The 5 Essential Ingredients in Movement Marketing. 9 Ways to Start Earning Extra Money on the Side. Launch. Copious. Sunset-commerce. Product Search. MoodBoards. Catalogs. Mobile. In the era of smartphones, tablets and myriad connected devices, along with increasing appification in the traditional browser and desktop, mobile at once defies and transcends categorization.
However, numerous born-mobile technologies make software work better on-the-go, and connected devices “in the wild” enable exciting new services. Apps and Games Scale Venture Partners seeks new investments that combine content, functionality, location and monetization in apps and mobile sites that can be useful, fun or both. ScaleVP companies Glu Mobile and PlayPhone first scaled their businesses on featurephones and then evolved to Mobile 2.0 by adding the content and business models prevalent today’s market: social connections and marketing, in-app payments and app store distribution.
Their new directions also informed the mobile strategies of our other companies. Geo Services Messaging and Payments Mobile Ecosystem Innovations. Top 500 - Lamps Plus launches a private sale site. Lamps Plus Inc. this week debuted 55 Downing Street, a members-only flash-sale site that sells lighting, furniture and décor at up to 70% off retail prices.
New sales are added daily and products are available for purchase for seven days or until stock sells out. There is a maximum of 55 pieces of each product available for sale. When items come close to selling out, the sale page shows consumers how many remain available. Most items ship free to customers in the continental United States, the e-retailer says. The e-commerce site also sells to customers internationally. Products are grouped into collections according to style or designer. This is the first flash-sale site for Lamps Plus, No. 163 in Internet Retailer’s Top 500 Guide.
Kevin Diamond, chief technology officer at flash sale retailer HauteLook will speak at the Internet Retailer 2012 Conference & Exhibition in June in a session titled “My web site is down! Companies. Buy Food Gifts and Sell Artisan Food on Foodzie. Foodzie. Blissmobox - Discover what's better. Kleiner Perkins Invests $15M in Rent the Runway. Rent the Runway’s slogan might as well be: Friends don’t let friends wear H&M to the most important events in their lives.
The company solves the perennial “closet full of clothes and yet nothing to wear” problem that most women face, by allowing them to rent designer clothes for a big event for about 10% of the price. It’s clearly a problem women have. The question– like most rental businesses like Zipcar– is how many women want to rent clothes as the solution. So far, there’s at least one million active users, spanning a wide demographic of women, from 15 years old to 45, says Jennifer Hyman, Rent the Runway CEO and cofounder. “That was a surprise,” she says. There’s a lot of heavy lifting behind the scenes in this business. The company had raised $16 million to date from Highland Capital and Bain Capital, bringing the total amount raised so far to more than $30 million.
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