Moodstream™ by Getty Images. Mood Board. Why Mood Boards Matter. It has happened to everyone.
You spend countless hours producing a beautiful, pixel-perfect comp only to have it rejected by the client because it isn’t what they were envisioning in their mind’s eye. It’s the dreaded “I’ll know it when I see it” curse. You get sent back to the drawing board, your ego and the budget take a hit, and everyone is frustrated by the process.
After this happens a few times you realize that getting the client involved earlier in the process can make a huge difference in the outcome of your design presentations.