57 Social Media Policy Examples and Resources. Social Media Policy | Moïse et ses tables. Politique de médias sociaux versus stratégie de médias sociaux. It can certainly be said that social media outlets are here to stay with Facebook now touted as the most popular activity on the Internet (one can guess what it pulled ahead of). Canadians contribute largely to this trend and are among the world’s most active users of social media. Like any communications medium, social media should be considered and approached in a manner appropriate to your organization.
However, unlike traditional communication mediums, the reach, speed and integration required to do so is intensified. So where to begin? What’s the difference? A social media policy is a set of guidelines, parameters and considerations for engaging via social media. A social media strategy identifies the use of specific tools or channels (Facebook, Twitter, etc.) to achieve specific objectives (attract new users, increase sales, respond to public issues, generate buzz, etc.).
Regardless of your organization’s current online profile, you likely need a social media policy at a minimum. Une charte d’usage pour les média sociaux. La Social Media Policy est une tendance très américaine dont l’on commence à entendre parler de ce côté-ci de l’Atlantique. L’idée est très pragmatique : puisque l’usage des réseaux sociaux en entreprise pose des problèmes spécifiques, trouvons donc une solution spécifique. La Social Media Policy rappelle donc ainsi non seulement les règles d’usage des réseaux sociaux pour les collaborateurs de l’entreprise, mais elle les accompagne également grâce à des conseils pleins de bon sens. Pas tout à fait un document contractuel ni totalement un outil de sensibilisation, il s’agit donc réellement d’un nouvel outil dans la besace du RSSI (CSO) américain. Au delà d’une simple “charte internet” à la française, la social media policy commence généralement par préciser qu’il est interdit d’utiliser les réseaux sociaux durant le temps de travail sauf autorisation spécifique.
Le juridique Nous sommes aux Etats-Unis et les aspects légaux sont bien entendu particulièrement soignés. Le bon sens L’écriture. Social Media Policy: une méthodologie. Online Database of Social Media Policies. Anatomy of a Social Media Policy. “I need your help!” He wailed over the phone. “An employee of ours just posted a YouTube video with really negative comments about our company. What do we do?” Over the past 24 months, my phone rings on an almost daily basis with clients, colleagues and friends in a panic about something to do with social media.
That led me to start working with organizations to help them develop and then roll out social media policies for their organizations. Through researching and reading over 150 social media policies for corporations, hospitals, universities and non-profit organizations and helping my clients develop their own organizational policies, here’s what I’ve learned: One size does not fit all A hospital needs a very different social media policy than a literacy organization. Focus on personal responsibility What an individual posts on line is ultimately his or her responsibility. Understanding the permanency of a digital footprint Reputation management Representing the organization Connect: Dr.