Jeff Bullas sur Twitter : "3 SEO Predictions You Need to Know for 2016 #SEO #searchmarketing... 3 SEO Predictions You Need to Know for 2016. Google freaks me out.
How about you? It seems like they are always on the verge of making a big search algorithm change. As marketers we feel handcuffed, gagged and strapped to a chair – the search engines can do what they want to us. Recently I attended the Search Marketing Expo, and it helped. Things are a little clearer in my mind now, and Google doesn’t seem as scary anymore. Today I will share my biggest takeaways and the SEO predictions I learnt from the most popular search marketing conference in the world. If content marketing, search ranking and SEO make up a core component of your work this article may be the most important article you’ll read all year. The punch line? Google Agrees To Change Privacy Policy In UK.
Google has agreed to change its privacy policy in the UK with respect to how it gathers personal data, the UK’s Information Commissioner’s Office announced today.
The changes to Google’s privacy policy will reflect the requirements of UK’s Data Protection Act, a document that outlines the ways in which data must be collected in order to not compromise the privacy of users. UK’s Information Commissioner’s Office has taken issue with Google’s privacy policy since the update in 2012 that combined the privacy policies across all of Google’s services into one. The commissioner’s office argues that this policy was too vague and left many questions regarding how and why personal information was being gathered. Google is no stranger to its privacy policy being the subject of legal investigations, and the company has made many small changes over the years in attempts to please regulators who still push for further changes. Matt Southern is the lead news writer at Search Engine Journal. Three SEO Personas – Are You One Of Them? Organic search used to just be for the technophiles, the Excel-lovers, the self-proclaimed geeks, etc.
Now, SEO is all grown up and has welcomed all types of people, each of whom have a hand in the channel’s success. Let’s go over three primary personas involved in organic search today, and then you can tell me — which one are you? The Content Marketer Content marketers often come from a more traditional marketing background. They are strategists first, and understand each and every type of content asset inside and out — be it white papers, eBooks, Web copy and more. They know how to create assets for a specific audience, and they know how to best leverage existing assets to support specific marketing and business goals. Walter Wartenweiler sur Twitter : "SEO vs. New #SEO – S. Pin by Walter Wartenweiler on Social Media. Search newspaper: #Socialmedia #SEO<span class='subt'>en</span> on The Tweeted Times. How Bounce Rate Optimization Can Improve Your Search Rankings. Straight from Google’s Quality Guidelines comes the mantra for the white-hat SEO community: “Build your site for users, not search engines.”
And Google means it. The search giant disclosed its latest algorithm update includes page layout as a ranking factor, with a focus on how much above-the-fold real estate is dedicated to visible content vs. advertising or other distracting, useless shiny things (like splash pages). Google states that customer feedback influenced this change, as it’s no surprise that sites with buried content make for a crummy user experience, as do pages that load slowly — another user-experience related ranking factor.
Design for Users – No, Seriously. Google is open about its consideration of page load speed, and now page layout — but read between the lines, and you understand that it’s bounce rate that matters. Matt Cutts Explains Why You Should Not Use Article Directories To Build Links - Search Engine Journal. Matt Cutts, Google’s head of search spam, answers a question about link building in his latest Webmaster Help video where a user writes in to ask: Links from relevant content in article directories — Seen as good or bad?
Eg. I link my beauty website from a cosmetic surgery article on say, Ezine? Demystifying Google Penalties: Why Site Rankings Drop. June 16, 2014 Demystifying Google Penalties: Why Site Rankings Drop By Tina Courtney-Brown in Featured SE Optimization Photo Credit: meneame comunicacions, sl via flickr.
Matt Cutts Explains Why You Should Not Use Article Directories To Build Links - Search Engine Journal. Linkonomics. Addwallet. Meta Keywords: why I don't use them. Weekly SEO Tip: How to Place Keywords in Your Article. Naturally, this week’s SEO tip is about keywords—or, more specifically, how many times a keyword should be placed throughout an article.
This is often referred to as “keyword density,” but a number of other factors go into it. Recently, search engines have made changes to the way they use keywords to rank content, altering the way marketers should think about and use keywords. The State of Keyword Density Circa 2014. Local SEO: How to Optimize Your Website to Rank For Multiple Locations. Most people assume that the larger the brand, the better the rankings.
However, that is not always the case, particularly for non-branded search queries and keywords. Since each geographical market may cater to a different demographic, it can also be difficult to streamline your individualized online marketing campaigns, especially when you’re working with a large number of locations. For the past four years, I’ve worked for a company called BodyLogicMD – a national network of physician-owned franchises that specialize in bioidentical hormone replacement therapy (BHRT).
Currently, the network consists of nearly 60 physicians and over 50 locations across the U.S. In this post I’d like to share with you some of the things I’ve learned along the way and offer some actionable tips to help businesses maximize search visibility for each market they serve. First, a Few Reasons Why Local SEO Matters: Weekly SEO Tip: How to Place Keywords in Your Article. Local SEO: How to Optimize Your Website to Rank For Multiple Locations.
3 Ways to Use Google+ to Increase Search Rankings Social Media Examiner. 3 Ways to Use Google+ to Increase Search Rankings Social Media Examiner. 3 Ways to Use Google+ to Increase Search Rankings Social Media Examiner. Rankings Aren't All That: How to Really Track SEO Improvements. There are LOTS of people out there that don’t understand what SEO is and how you do it.
I wish I had a dollar for every time I was told to go do my “SEO magic” by a client. These same people are hungry to see results to make sure that you are actually doing work that you were paid for. This makes showing progress and improvements to the client very important. Trust me, clients are not going to keep send you checks if you can’t show how your efforts are improving their site. The demise of keywords and the rise of Not Provided have made our job more difficult, but it is not impossible.
The decay and fall of guest blogging for SEO. Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop.
Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company. Back in the day, guest blogging used to be a respectable thing, much like getting a coveted, respected author to write the introduction of your book. The Evolution Agency #SEO Daily. SEO and Content Marketing does it really work? 6 Major Google Changes Reveal the Future of SEO. The last few weeks have been amazing. Google has made some big changes and they are all part of a longer term strategy that has many components.
In short, Google is doing a brilliant job of pushing people away from tactical SEO behavior and toward a more strategic approach. You could argue that "tactical SEO is dead", but that's not quite right. And don't run around saying "SEO is dead" because that is far from the truth, and I might just scream at you. Instead, let's take a few steps back and understand the big picture. 1. Google made the move to make all organic searches secure starting September 23. The decay and fall of guest blogging for SEO.
The decay and fall of guest blogging for SEO. 6 Major Google Changes Reveal the Future of SEO. The decay and fall of guest blogging for SEO. The decay and fall of guest blogging for SEO. The decay and fall of guest blogging for SEO. 6 Major Google Changes Reveal the Future of SEO. 6 Major Google Changes Reveal the Future of SEO. 6 Major Google Changes Reveal the Future of SEO. Foreign doctors' English skills to be put to the test. In the Aftermath of Penguin 2.0, Branding Is Now a Huge Ranking Factor. Penguin 2.0 happened. Perhaps you’ve heard about it? Yeah, figured. Just as with the initial release of Google’s Penguin update last year, SEOs all over the web are writing post-mortems about aggressive link building tactics that were once the bread-and-butter of successful search engine optimization, but are now resigned to the dustbin of internet history. First, let me say that so much of this analysis on linking is thoughtful, instructive, and honest; in other words, it’s worth your time.
But due to all this talk about linking, I’m afraid we’re losing sight of a newer, potentially more significant SEO trend that’s become quite clear in the aftermath of Penguin 2.0. Looking at the sites that not only survived Penguin 2.0 but have thrived and seen their rankings increase, the one thing I notice is that branding is an emerging ranking factor. 3 Ways to Make Your SERP Listing Stand Out.