Public Relations: The Other Important PR In Link Development. Link development, before search engines polluted the process into a currency for search engine rankings, was all about promotion. Links were simply a natural side effect of promoting your website. And one of the most tried and true methods of promotion is PR (as in Public Relations, not Pagerank). “The American Heritage Dictionary defines PR as “the art or science of establishing and promoting a favorable relationship with the public.” A public relations firm does this mainly by promoting favorable news.” – Wikipedia Link development is essentially an online PR campaign that promotes favorable content to the public (who are also known as the linkerati) in an attempt to foster goodwill (which, if we’re lucky, results in links as well).
How To Get The Attention of Those Who Link Identifying the linkerati is pretty easy. Develop Your List Developing a list of the Linkerati isn’t hard, but actually sitting down and doing it can be a little time consuming. Make Contact 1-2-3 Punch Time. Got a Great Business? Spread the Word. The Best Free and Paid Press Release Websites...and When to Use Them - Membership Software from SubHub - Membership Site Experts. Publishing your press releases online can provide valuable inbound links, drive traffic and increase your chance of being found by the search engines.
It can also be a complete waste of time. We have experimented using many of the services and other ways of getting press coverage and this is what we have learned: Make sure you have something that is newsworthy to say. Keep it under one page long. Never use a press release as a blatant promotion for your products or services. For important news get the copy written by an expert (try elance.com). Using Press Release Websites There are dozens of press release websites. Only use PR sites that: have a Google Pagerank of 4 or above. Below I have listed the free sites that we have looked at. The free press release sites below are listed in order of pagerank. The paid press release sites below are in our preferred order. Free Press Release Services Don’t Bother With These Sites Unless You Have Lots of Spare Time! Conclusion. 50 Free Press Release Submission Websites.
» Big List of Free Press Release Distribution Sites : Naked PR Blog. Last edited on June 4, 2008. As promised, here is a big list of free press release distribution sites (something I’m very commonly asked for by clients in the webmaster / online business world). Disclaimer: I in no way advocate the mass-submitting of press releases using automatic submission tools, or even manually submitting to large numbers of free press release distribution sites on this list or not. Frankly, my thoughts are this: If you spend the time to do that, you’re an idiot. If you spend the money to have someone else do that, you’re an idiot. If you think press releases are about nothing but quick backlinks on PR sites (where they get buried to the archives within a day) and the scraper sites that pick up the feeds, you’re twice the idiot of the other groups.
If you’d like to distribute your press releases for free in a way that’s actually effective: A) make sure you have something newsworthy to say, Also, I haven’t submitted press releases to each of these sites. 10inShare. Press Releases Tested. Topic: Press Releases — How we tested the impact of press releases on website traffic and inbound links, and found that effective PR can deliver an ROI superior to PPC advertising. We recently released the audio recording of our clinic on this topic.
You can listen to a recording of this clinic here:Press Releases It's tempting to think that press releases are "old media" and have no part to play in the modern world of digital communications. Not so. Our testing has shown that press releases can create significant spikes in site traffic, and generate hundreds or even thousands of back links. However, we also learned that when you sit down and do the math, the cost per click of a PR campaign can be less than driving traffic through the purchase of keywords in a pay-per-click campaign.
In this brief we will show you four things: How a small investment in press release distribution can attract thousands of visitors who would never otherwise have heard about your web site. Rating System.