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Integrated digital marketing in-the-cloud Lyris HQ is an advanced Software-as-a-Service (SaaS) digital marketing platform that maximizes the effectiveness of complex digital marketing campaigns. Users can compose messages, create segments, edit lists, manage landing pages and gain insight from real-time marketing analytics. Lyris HQ also integrates external social, mobile and Web behaviors to connect you to your customers across digital channels. Technology built for high-volume transaction processing and analytics