Online Web Analytics Platform | Coremetrics Analytics Gain insight from digital analytics and comparative benchmarks IBM® Digital Analytics is the analytics center that fuels the IBM Digital Marketing Optimization Suite. Your enterprise can gain a competitive edge by benefitting not just from state-of-the-art analytics, but also from comparative benchmarks and knowledge of how the best performers are achieving their successes. A data warehouse on visitors' digital journeys — across marketing touch points and channels — is included by default so you can go from insight to personalized marketing action with a few clicks. Gain insight with intuitive reporting. IBM Digital Analytics also includes these additional features: Integrate digital marketing with cross-channel Interaction Optimization. More Less Gain insight with intuitive reporting A typical dashboard, customizable for each executive Harness powerful, real-time analytics A sample proficient user’s view of business results Give credit where credit is due
Web Analytics Software | Web Analytics Software for Web Site & E Lyris' HQ is built on our highly-scalable and flexible cloud architecture that delivers a high degree of effective email marketing with excellence in performance, reliability and uptime. Additionally, the Lyris technology stack is architected to harness the value of big data for marketing success. With Lyris HQ, users will find the single user interface, tabbed UI, parallel campaign and message development, all sophisticated features useful in helping them develop key messaging that will resonate with subscribers across many of the digital touch points along the customer’s buying journey. Lyris HQ’s email online marketing technology will help you build and develop your next email campaign by giving you complete insight into your subscriber’s behavior and fully integrate with your existing CRM or data management software. Lyris HQ Power Edition is for professional online marketers who manage complex digital campaigns.
AccuTrack SPC™ - Keyword Level Phone Call Tracking Product The Marketer’s Challenge Digital marketing teams are tasked with optimizing campaigns across Search, Social, Mobile, Display or Email channels, with the objective of driving positive ROI. Yet, optimization requires effective management of an array of tools and platforms. At Mongoose Metrics, our goal is to give you the technology necessary to navigate the dimensions of Impact, Time and Risk, without adding to the complexity. IMPACT—Reveal the full ROI of your marketing efforts. When there’s a chance a prospect or customer may pick up the phone, it’s imperative to account for and attribute these calls across all campaigns and channels. TIME—Gain insight with little setup. When the management of marketing platforms and the data itself become burdensome, you have little time left for the most valuable part of your job – gathering insights on performance and incremental ROI. RISK—No need to change existing business processes. Ours is not another complex technology that must be managed.
Home How to Measure Social Media ROI for Business Social media measurement is one of those topics about which everyone has an opinion, but nobody agrees on the solution. The question about how to measure the return on investment (ROI) for social media participation comes up in every workshop I deliver, as definitive, statistic-based metrics seem to be the primary way communicators feel they can secure approval and budget for these programs from their management teams. If you’re waiting for someone to provide that magic bean, then put away your watering can. It ain’t gonna happen. In the absence of any accepted metrics, businesses still need to be able to determine whether or not a social media program is moving the needle, moving product or otherwise making an impact. With that in mind, here are a few ways to consider measuring social media ROI for your business: Qualitative First, determine what you want to measure, whether it’s corporate reputation, conversations or customer relationships. Quantitative Conclusion
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Products: Google Browser Use this free Java application to explore the connections between related websites. Try it now! Enter keywords or a URL, and click 'Graph it!' Getting Started Make sure you have the latest version of java, at least Java 1.5 Type in your search keywords or a URL, and press "Graph It!" Sample Searches: Stop Words Most Search Engines do not consider extremely common words in order to save disk space or to speed up search results. These filtered words are known as 'Stop Words'. GO - 84.4% Squeeze Pages — funnelKit GO Smart Marketer, You're about to discover the difference that will make this WordPress plugin the last page building software you ever need... ... It's the same difference that has both newbie and pro marketers alike giving this plugin a "MASSIVE thumbs up" and calling it "the easiest way to build landing pages" and get "faster results"... ... It's the reason you too can now build high-converting capture pages in 5 minutes flat... stunning sales pages that consistently convert at over 62.5%... or any other page you could possibly want – without being limited or dependent on SaaS providers – faster and easier than you ever dreamed possible... ... If you'd like to create captivating marketing pages in minutes, no matter what niche you're in.. without any frustrating coding or restrictions... and without spending yourself broke on another page builder service... And if you'd like to start seeing opt-in rates as high as 84.4%... ...
Google Local Lures Small Businesses With Their Own Web Dashboard Google wants more small businesses to claim their listing profiles on Google Local (which is basically listings that pop up in Google Maps and local search results). To entice them, starting tomorrow it will give local businesses in the real world with physical addresses a free dashboard akin to what Websites get for free with Google Analytics (see screenshot above). Except that it will show stats such as how many times their business comes up as a search result, how often people click through, as well as how many times people generate driving directions to their business son Google Maps and where those people come from. In return, all they need to do is claim and verify their listings at the Google Local Businesss Center. The other benefit to Google is that the more that small businesses can measure the impact of search, the more likely they will be to buy search ads.
What Are Stop Words? - Search Engine Watch (SEW) Some search engines don't record extremely common words in order to save space or to speed up searches. These are known as "stop words." Saving Space Consider this sentence: The way to the school is long and hard when walking in the rain. The appears three times. * way to * school is long and hard when walking in * rain. This explanation is simplified, but the point is that using markers can save a lot of disk space. Speeding Searches Some search engines store every word on a web page but they don't search for certain ones to save time. the piano player The search engine has to make three runs to find matches (again, this is oversimplified). First it looks for all matches of the, then all matches of piano, then all matches of player. Chances are, just looking for the last two words is enough to find relevant pages. Twitter Canada MD Kirstine Stewart to Keynote TorontoClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face.