Comparing Broad, Phrase, and Exact Match Search Volume Data. This will be a quick post, no real need to go into deep detail. This is something that’s important and a lot of people ask me about so I want to make sure everyone has a clear understanding of what’s going on. Let’s start. There are 3 ways to check keyword search volume with Google: broad, phrase, and exact match.
What the hell is the difference? And which one should you be checking search volume with? Broad Match Broad match is the default setting when using the Keyword Tool. So broad match search volume is an aggregate of all searches involving any combination of any of the keywords as well as other words you didn’t account for. Phrase Match Phrase match keyword search volume works like this: if you check phrase match search volume for “sunflower seeds” then the number returned will include all traffic for the main phrase as well as phrases like “huge sunflower seeds” and “sunflower guide for seeds”. Exact Match Finally, there is exact match keyword data. Finishing Up Til then, Secret Truth Series #11 – How AdWords Quality Score Impacts CPC. It’s that time of the year again! While spring technically arrived last week, most of us are only now starting to notice the first signs of grass and wildlife (and if we’re lucky some warmer temperatures).
It’s the perfect time of the year to spring clean your social media accounts. We are sure many of your accounts have been active for a while and perhaps haven’t seen the love and care you had hoped for. Taking a step back, re-evaluating and making a game plan for the future will only strengthen your online activities. Go ahead, you know you want to! Audit Current Accounts Frequency of posts: This will vary depending on your company, industry and goals. Facebook Cover Photos: 851px wide x 315px tall Twitter Header Photos: 1252px wide x 626px tall Google Plus Cover Photos: 2120px wide x 1192px tall YouTube Desktop Banner: 2560px wide x 473px tall YouTube TV Banner: 2560px wide x 1440px tall LinkedIn Company Page Cover Photo: 646px wide x 220px tall Take stock of competitors Goals.
AdWords Help. What are keyword matching options? Google AdWords: How to Structure Ad Groups and Increase CTR. One of the most common questions I get when I'm consulting marketers who want to get started with Google AdWords and PPC marketing, but don't want to lose their shirt is: “Bryan, how do you structure your ad groups for maximum results”? This article will lay out the exact process and a great example of how you should structure your ad groups and campaigns in general to make the most money promoting products with Google AdWords search network. Step 1: Understanding Match Type Google AdWords allows you target keywords in 3 distinct "match types".
Those are broad match, phrase match, and exact match. Each of these match types also have a negative counterpart, which is a critical component in order to form tightly themed campaigns and ad groups that Google loves. Now how AdWords distinguishes between these match types and determines which user query triggers which keyword match type you're targeting in your campaigns can seem quite complex. But it really isn't. Step 2: Quick Keyword Research. 10 Ways To Increase Adwords Quality Score - RedFly Search Engine & Internet Marketing Blog. * Update: Since this post was published, we have created a much more detailed and in-depth version of this post with a lot of extra useful and relevant information on how to improve your Quality Score here * So what is quality score?
According to Google: “Quality Score is the basis for measuring the quality and relevance of your ads and determining your minimum CPC bid for Google and the search network. This score is determined by your keyword’s click through rate (CTR) on Google, and the relevance of your ad text, keyword, and landing page.” Quality score effects your keywords minimum cost per click and position in the search results and also if your ad will even show at all! This is fundamentally the same for the other first tier Pay Per Click networks (Yahoo Search Marketing and MSN AdCenter). Around the same time of the release of Yahoo!
Last month, we had a new client who came to us for advice on lowering their minimum cost per click and ultimately increase their ROI. The Results: Google Adwords Arrow Trick To Increase Click Through Rates. A few Mondays ago I answered this question where I revealed a little trick I like to use in my Adwords adcopy that makes my ads make a little arrow with the keywords like this: Well a ton of questions emerged… Threads on forums poped up and I started getting email… The questions and comments ranged anywhere from “How do you do that?” To “Do you have any real data to support your numbers?”. So lets cover the first question – How is this done? For instance lets say you bid on keywords “Michael Jackson” and “Jay-Z” to send to ringtone offers. In the case of the keyword Jay-z that would make Jay-Z Ringtones Get The Latest Ringtones By Jay-ZJay-Z Ringtones Instantly Sent To Your Phone!
Now with Michael Jackson Its to many chars so the ad shows like this: New Ringtones Get The Latest Ringtones By Artists New Ringtones Instantly Sent To Your Phone! So you see when you have a keyword that is to long for the ad it uses whatever is after the : in your keyword function. easy huh? Full disclosure. Shocking Results! How New Google AdWords Advertisers Get Crushed (Test Results Are In) Broad/phrase/exact - together or seperate. Khensu, On your example of: obama widget "obama widget" [obama widget] "obama widget" would get the best CTR, with appropriate negatives like "hate". E.g. "I hate the obama widget" would not trigger the ad. The same holds for: keyword phrase "keyword phrase" [keyword phrase] I don't understand your question about volume. Using Analytics source data for one client: Before change date: Dec 14-29, 2008 (15 days) --------------------------------------------- Total of search-only clicks: 476 Total of search-only impressions: 17,847 CTR = 2.67% Change date = Dec 30, 2008 After change date: Dec 31/08 - Jan 14/08 (15 days) ------------------------------------------------- Total of search-only clicks: 1,644 Total of search-only impressions: 26,027 CTR = 6.32% Note that there was a budget change for this client on Jan 1.
Clients with small budgets improve as well as clients with large budgets. Thanks for the tip on using site as a keyword. Much more important is conversions. Keyword Match Type - Learn More About Google AdWords Matching Options. When bidding on a keyword in your PPC campaigns, you need to choose a keyword match type, which tells Google how aggressively or restrictively you want it to match your advertisements to keyword searches.
There are four different keyword match types to choose from when advertising with Google AdWords. In this tutorial, you’ll learn the four keyword match types and how they differ, as well as why keyword match types are important to the success of your PPC ad campaigns. What Are The Google AdWords Match Types? When creating a text ad in your AdWords PPC campaign, you can select broad match, modified broad match, phrase match, or exact match for your keyword match type. Each match type in your AdWords account has its advantages and disadvantages. AdWords Broad Match Type Broad match is the default match type and the one that reaches the widest audience. Two of the ads that displayed are for other kinds of benches, and one is for piano lamps.
AdWords Modified Broad Match. AdWords: Ad Preview Tool. Adwords Clickthrough Rate | Increase CTR with these 13 Tips.