33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far. Social Media: Do You Know Where Your Target Audience Is? As a marketer, do you know whether your target market is active on social media platforms? If so, do you know which social media entities your customers frequent most often? The proliferation of social media sites and increased social media usage means there’s a good chance that your gut feel about your audience’s social media preferences may not be correct. Are you willing to bet your budget on it, especially when about nine out of ten marketers uses social media to achieve marketing results according to eMarketer? Social media isn’t just for kids any more! Over half of social media participants are between 25 and 44 years old, according to data from Pingdom.
With two thirds of users over 35, the average age of a Facebook user is 40.5 according to Pingdom. Eight years after its 2004 beginnings as a social media site for college students, Facebook is no longer focused on its original demographic. By contrast just over half of Twitter users are 35 or older. Happy marketing, Heidi Cohen. 100-Year-Old Social Media Strategy. Let’s bring social media strategy back 100 years: Henry Ford, founder of the Ford Motor Company, did not invent the automobile but he perfected the process of making it. Ford didn’t ask “how can we do this?” But rather “how can we do this better?” To take advantage of social media, your company must have the same philosophy. 1. 2. Related Resources from B2C» Free Webcast: How to Create Killer Email Conversion Copy 3. 4. As our history lesson draws to an end, there’s one last thing to discuss: a timeline.
“Before everything else, getting ready is the secret of success.” 25 SMART Social Media Objectives. I’ve been working on a peer learning project with arts organizations called “Leveraging Social Media” based on the social media lab. There are two cohort groups, one working on strategic use of a single channel and a more advanced group working on an integrated strategy. With both, the process begins with setting SMART objectives and Kami Huyse points out why this is important. Using SMART objectives for nonprofit communications strategies is not new idea. Spitfire’s useful SMART chart planning tool has been used by many nonprofits and was adapted for social media for nonprofits by NTEN’s WeAreMedia project several years ago. SMART Objectives are specific, measurable, attainable, relevant, and timely objectives.
The Aspen Institute’s Nonprofit Advocacy Campaign guide points out they come in three flavors: Tactical: Tools and TechniquesResults: Money, time, or other tangible tesult that can be convertedCapacity: People, content, work flow, learning. Step-by-Step Guide to your Social Media Success.