33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far. Social Media: Do You Know Where Your Target Audience Is? As a marketer, do you know whether your target market is active on social media platforms?
If so, do you know which social media entities your customers frequent most often? The proliferation of social media sites and increased social media usage means there’s a good chance that your gut feel about your audience’s social media preferences may not be correct. 100-Year-Old Social Media Strategy. Let’s bring social media strategy back 100 years: Henry Ford, founder of the Ford Motor Company, did not invent the automobile but he perfected the process of making it.
Ford didn’t ask “how can we do this?” 25 SMART Social Media Objectives. I’ve been working on a peer learning project with arts organizations called “Leveraging Social Media” based on the social media lab.
There are two cohort groups, one working on strategic use of a single channel and a more advanced group working on an integrated strategy. With both, the process begins with setting SMART objectives and Kami Huyse points out why this is important. Using SMART objectives for nonprofit communications strategies is not new idea. Spitfire’s useful SMART chart planning tool has been used by many nonprofits and was adapted for social media for nonprofits by NTEN’s WeAreMedia project several years ago. Step-by-Step Guide to your Social Media Success.