Valary Sativa
E-Commerce. Online projects. The Ultimate Guide to Content Planning. A transition is in effect. The web is maturing and like any form of media that has gone before it that can mean only one thing: That content is now at the epicentre of audience creation once again. The introduction of Penguin, as we know, is forcing every online business to re-examine how it ‘does’ online marketing and begin looking for ways to grow reputation, reach and visibility via content rather than the link building practices of old. As Google turns up the algo to promote great content and social gives us all access to the social graph and the network effect it offers there has never been a better time to get your content game in shape and pull together a killer strategy for your brand.
I recently wrote a piece for another digital marketing site that goes into a little more detail around why content is coming to the fore and so for extra context it is certainly worth a read. How to Plan Stage one of any great content strategy is the plan. Understand your Brand Understand your Audience. 88 Content Creation Ideas for Better Business Blog Posts, Images, or Videos. How to Build and Operate a Content Marketing Machine.
Content Marketing is hot. White hot. SEO and digital marketing thought leaders are declaring that Content Marketing is the next big thing. Even Rand is touting its importance. The strategy of Content Marketing makes sense: instead of pushing messages about your product at prospects, pull prospects towards you by publishing content about your prospects’ interests. Search rank, traffic, leads and all sort of goodness flow from this approach. So the conversation is no longer about if or why an organization should practice Content Marketing. But the still unanswered question is “How?” So if you’re wondering “How?” The Machine First, let’s take a look at the machine, all of its pistons, cogs, smokestacks and miscellaneous parts.
Now we’ll go over the machine, part by part. Goals & Plan What is the goal, the end output for your Content Marketing Machine? Your plan then becomes to create a content-powered path that takes your prospect from where they are today to the end goal. Team Ideas Production. The Guide to Developing a Content Strategy for "Boring" Industries.
The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. There have been multiple articles that have discussed the value and opportunities that content marketing brings to SEO - from organically building external links and ranking for more long tail keywords, to establishing a community and building brand awareness. As the SEO industry slowly moves away from manual linkbuilding and adapts a more long-term and forward-thinking approach (whether it be forced as a result of recent aggressive Google algorithm updates or because as an industry, we're starting to seek a sustainable methodology to establish authority), the challenge is in figuring out how to set up a proper framework that would help our community develop a content strategy for all websites.
Image courtesy of SEOmoz Image courtesy of Distilled Step 1: Asking the Right Questions (Learning About the Industry) How do tire shoppers use the Internet? An Eight-Step Plan to Get PR-Driven Links. In a past life I worked exclusively in traditional print and broadcast PR, where digital coverage was viewed as a bonus. But since landing a job as a PR consultant at Distilled, all of that has changed. My goals have shifted. Previously my goals were things like brand awareness and changing audience perceptions—and these were driven by press coverage.
But, while these goals still come in to play, I have a new goal too—to build links. And, as most of you know, link building is not easy. So, eight months down the line, I feel it's time to share what I've learned. An eight-step plan There are a few tried and tested methods for PR driven link-building, like guest posting and pitching for by-lined articles, but these can be slow-burning processes. What I'm going to talk you through is a process which, if invested in and executed well, is much more likely to result in multiple links from high quality, authoritative news sites. There's no quick fix. Step one: Find the story Image: @Distilled 1. 2. 3. The Ultimate Social Media Profile Chart, Social Network Profiles. In Share Email Share 241 Email Share Below is a list of some of the most popular social media sites, all arranged by category (i.e., bookmarking, blogging, news, etc.). Besides the obvious factor that these sites allow you to get involved in their communities, they also allow you to create a unique profile which includes your own custom URL, a link (or sometimes links) back to your site and information about you and/or your company.
While engaging the features and communities of social media site can be very beneficial to your business, social media profiles additionally help you to accomplish two things: build inbound links to your site and help manage online reputation. That is the primary focus of the chart below. – Logo and link to site’s home page – Refers to title that will appear on your profile page. . – Simply an area in the profile where you can add a brief description about yourself, your company or even the services you offer. – Are links followed or nofollowed? Custom Yes No Username. Etsy - Your place to buy and sell all things handmade, vintage, and supplies.
Bookmarks.