Vivien Reyes
B2B Lead Generation and Appointment Setting Services. The Savvy Marketer Earns a Spot on Top 100 B2B Marketing Blogs. Classification of Leads: Hot, Warm or Cold. The Metamorphosis of a B2B Lead. Guy in Steve Erwin garb: The journey of a B2B lead through the sales pipeline is often compared with the life cycle of a caterpillar into a beautiful monarch butterfly. Let’s see the similarities in action. Here’s a full transcript of the infographic: Butterfly eggs First off, the production of eggs. Biological studies point out that weather conditions have a significant role in egg production among insects, especially monarch butterflies. Dig Deeper: Generating Hotel Leads, Now More Important than Ever Caterpillars Eating Leaves After a certain amount of time, the eggs hatch into voracious caterpillars.
Dig Deeper: Untangle the B2B Marketing Process with these Steps Butterfly Pupa After a prolonged period of heavy eating, the caterpillars are ready to pupate. Dig Deeper: Get More Sales by Underscoring Urgency in B2B Appointment Setting Flock of Butterflies After several patient months, the butterflies escape from their cocoons and set out to live as adults. Looking for a Telemarketing Company? Look for these Qualities. Watch Out! Callbox will Invade Dreamforce 2016! Why Customer Profiling Could be the Best Investment your Company Makes. Believe it or not! You can get More Leads without Web Traffic. You Can’t Hit Two Birds with One Stone: Content for Demand & Lead Gen.
Professional Training Agency Grows Customer Base with Callbox - Callboxinc.com - B2B Lead Generation Company. The Client The Client is an Australian Registered Training Organisation and member of the Group Training Australia Network. It allows local businesses to enjoy a hassle free and cost-effective way to employ apprentices through its Group Training system. The Client operates from three offices in Australia, serving customers in Mildura, Robinvale, Ouyen, Wentworth, Swan Hill and surrounding districts, South Australia’s Riverland, and Metropolitan Adelaide.
The Challenges The Client wanted to improve its lead generation campaign to get more registrants for its group training courses. Before Callbox, it relied on its in-house salespeople for leads. The Client’s in-house staff had difficulty allocating their limited time between finding leads, meeting appointments, and conducting trainings.Without sufficient experience in cold calling, the client’s sales team had difficulty getting past gatekeepers.Lead quality was poor.
The Callbox Solution The Client’s initial objectives were: The Results. Struggling with AdWords? Tips for better B2B Lead Generation. Better Business Decisions by Enhanced Customer Data Analysis - Get B2b Leads. One thing that businesses relatively do is make decisions. At times, decision-making becomes a crisis but when done under thorough planning streams, it can lead off bad pathways and create fruitful ones. Often, we get too excited and quickly decide to kick off a lead generation campaign but miss on the most important part of the process – customer profiling. It’s important to put more emphasis on data quality by having regular data cleanup to check your database for errors and ensure that you have complete, accurate, and reliable information to drive your marketing lead generation campaign. Data cleansing/data scrubbing, data verification, deduplication and database management are service processes that you may use. Here are insightful processes on enhancing customer data for deeper profiling and analysis.
Data Cleansing / Data Scrubbing Data Verification Slideshare notes that data is an integral aspect in enabling decision making. Data Deduplication Database Management. Case Study: Callbox’s Three-Step Tactic To Success for Marketing Consulting Specialist. Planning to Launch a Product? Here are 5 Tips. Getting the Gist of Effective Customer Profiling. Professional Training Agency Grows Customer Base with Callbox - Callboxinc.com - B2B Lead Generation Company. What to Tell Clients Who Say “You’re too expensive.” How B2B Marketers Craft an Industry Related Content?