Marketing

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User Testing

11 Responsively Designed Nonprofit Websites to Study and Learn From 11 Responsively Designed Nonprofit Websites to Study and Learn From With 51% of Facebook’s referral traffic now coming from mobile and more than two-third’s of Twitter users being mobile, many nonprofits are finally starting to come to the realization that their social media campaigns are doomed unless they embrace a mobile-first approach to online communications and fundraising. Your nonprofit must now assume that the majority of website and blog content you share on social networks is being read on a mobile device and if that content is not mobile compatible, then any attempt to inspire a followerer or fan to donate or get more involved will fail. The easiest way to ensure that your website and blog are mobile compatible is to embrace responsive design. As a follow-up list from last year’s 7 Responsively Designed Nonprofit Websites to Study and Learn From, below is a new selection of 11 exceptional, responsively designed nonprofit websites. Pay particular attention Heifer International. Their new site is gorgeous.
Event

Multimedia

Social

Marketing Strategy

Using Survey.io
A/B Testing + Analytics

Pick-up Line Tips (for Reporters) | M+R Pick-up Line Tips (for Reporters) | M+R When you’re trying to meet a potential mate, date, friend, or luge partner, the first impression matters. And as anyone who’s been in this biz for a while knows, working with reporters isn’t all that different from navigating a crowded bar scene. Your first impression has the potential to make or break the relationship, the difference between the warm embrace of extensive coverage and lonely nights shut out of the news. And that means subject lines are critical. A reporter at Politico recently bemoaned the state of her inbox on the night of the State of the Union.
SEO

I ran into this colorful infographic depicting the digital marketing funnel the other day and thought I’d share it with you. That said, I shared this more because it’s colorful than the uniqueness of the content. In fact, the content is very similar to the existing marketing funnel. The article containing this inforgraphic, however, is really GREAT stuff and a must read for folks doing social media marketing as it describes using Google Analytics to monitor movement down the funnel to maximize your ROI. Personally, I feel my own infographic on the social media hierarchy of effects reflecting the social nature of social media marketing is a much better conceptualization of the digital marketing funnel — without the over-emphasis on the sales aspect of the funnel. 5 Stages of the Digital Marketing Funnel 5 Stages in the Digital Marketing Funnel - Business 2 Community 5 Stages in the Digital Marketing Funnel - Business 2 Community
Content Marketing

Search for "newsletters" - Small Business Marketing Blog from Duct Tape Marketing
Bright One As a former volunteer with Bright One, I am incredibly excited to have been given the opportunity to lead the organisation in its next stage of its development. In a few short years, Bright One has firmly established itself in charity communications, offering more than 10,000 volunteer hours of expertise valued at more than £1,500,000 in equivalent service fees to over 40 charitable organisations in the UK. As Bright One’s new CEO, my aim is to enable us to help even more charities communicate as effectively as possible with increasingly scarce resources. To do so effectively, we’ll be making a few structural changes in the coming months, and won’t be taking on new projects during this time. However, feel free to take a look around the site to get an idea of what we’ve done in the past, and please get in touch if you’d like to volunteer your services or receive help when we re-launch later this year. Bright One
Blog

http://sethgodin.typepad.com/seths_blog/2012/07/the-circles-of-m

Beth's Blog: Nonprofits and Social Media Soren Gordhamer,Wisdom 2.0 Summit Organizer I am filled with gratitude to Soren Gordhamer for his vision of bringing together an amazing group of people who work in the area of mindfulness and technology for Wisdom 2.0, a three-day event aimed at addressing an compelling issue: "The question for most of us is not if we will use the technologies of our age, from cell phones to social media, the question is how can we do so with mindfulness, meaning, and wisdom?" Soren is the author of the book, "Wisdom 2.0" and writes about mindfulness and technology use for Huffington Post and on Mashable. If you want to explore the intersection of technology use and mindfulness, follow Soren's work.

Beth's Blog: Nonprofits and Social Media

Public Relations Measurement and Social Media Measurement Resources - kdpaine.com
Content Curation

Branding

Tubefilter - YouTube, web series, webseries, web tv and online video news.
Selecting keywords for your PPC or search advertising can be overwhelming for any local business running their own advertising. How long should your search keywords be? Should they be broad or specific? PPC: 7 Basic Tips for Choosing Good Keywords for your Search Advertising PPC: 7 Basic Tips for Choosing Good Keywords for your Search Advertising
Inbound Marketing vs. Outbound Marketing Inbound Marketing vs. Outbound Marketing [Infographic] The Web has empowered consumers in many ways, giving them new methods for finding, researching, and buying products. Marketing communication as a two-way dialogue emerged in response to these changes in behavior. Inbound Marketing vs. Outbound Marketing